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If your car dealership’s PMA includes areas that have a high percentage of Spanish speaking consumers, what part of your website optimization budget has been directed to the Spanish language?  From initial testing, on a fraction of car dealer websites offer detailed content in Spanish.  Of those that have Spanish pages, most websites were not optimized to capture Spanish language search.  In effect, their Spanish marketing pages got a failing grade for SEO.

I was doing keyword testing the other day and was surprised to see how many distinct opportunities existed for Spanish language marketing for car sales.  The possibilities for early adopters can be very compelling in their local markets.  Forward thinking dealers may even consider Spanish language marketing opportunities that I see on the national level.

Spanish Automotive Marketing and SEO Strategies

We are starting a number of tests to see how placing content written in Spanish will rank for popular Spanish language search terms. One popular search phrase showed that www.cars.comdefinitely has been working on Spanish language optimization where www.autotrader.com was surprisingly absent.

If you believe your car dealership could benefit from increasing your website’s visibility to Spanish speakers, give us a call.  We can create powerful marketing micro-sites in Word Press that are completely in Spanish.  we can have the lead forms directed to Spanish speaking sales staff and create special lead handling strategies to better service customers who prefer to write in Spanish when contacting your store.