News

Chrysler announced today a new progran called “Double CASH For Your Old Car” Incentive Program.

This Chrysler rebates will start on July 23, 2009 and will offer consumers additional incentives that can be combined with the Car Allowance Rebate System (CARS) credit.

For some consumers this can equal up to $9,000 off the MSRP for new cars that qualify for the NHTSA CARS program.

I love this tactic and it raises the bar for manufacturers who want to capture the most eyeballs generated from the Cash for Clunker press.

Hyundai had a great marketing plan by starting Cash for Clunkers sales on July 2, 2009.

The Chrysler marketing plan tops Hyundai because their incentives apply to ALL consumers purchasing a 2009 Chrysler, Dodge or Jeep vehicle.

There are SO MANY consumers who don’t qualify for a CARS rebate and they are angry. Getting $4,500 from Chrysler is giving them the same CASH they would have gotten without all the NHTSA papwerwork and restrictions.

That means any clunker they want to get rid can be tossed to a salvage yard and they can get the salvage cash. They can get up to $4,500 in rebates and get themselves into a new car.

Very clever and perfect timing.