Latest Articles

A Bronx Nissan dealership opened on the former lot of Cox Nissan which was closed for a number months prior to Teddy Nissan acquiring the property.

Teddy Nissan is bringing a fresh approach to Nissan car sales in the Bronx.

Today they demonstrated their commitment to excellence by hiring one of the hardest working Internet sales professionals in the business: Stan Sher.

Stan Sher has been an active member of the automotive digital marketing community and a regular contributor to poular car dealer sales website.

Nissan Internet Marketing

According to Stan’s profile, he is well qualified to run Teddy Nissan’s Internet marketing efforts:

“I have managed the Internet sales departments for various Acura and Honda dealerships where I hired and trained sales consultants to handle internet leads utilizing the proper lead management tool. Trained BDC representatives to handle internet leads and phone ups as well as lease retention. Created a follow up process for new and used car internet sales process. Worked as a sales desk manager and also a TO for sales consultants to close deals. Maintained dealer website and internet advertising for proper compliance. I have worked on evolving a strong social networking presence to create positive reputation management for RedNumbat. I am currently the Internet Director for Teddy Nissan in New York. I also do internet sales and marketing consulting, writing, and blogging for Dealer Internet Sales Solutions (DISS).”

I wish Stan Sher and the Teddy Nissan team the best of success selling new and used Nissan cars in the Bronx.

New York Nissan Car Sales

There are many choices for Nissan sales and service in New York. In fact, you can do your homework on www.dealerrater.com to see how the customer service stacks up for Nissan dealers in New York and the five boroughs.

Simply stated, Stan has a wonderful opportunity to deliver outstanding customer service to New York Nissan customers and stand above the crowd. If you read the reviews for his nearest competitors, if Stan does the basics correctly, he can have 100 positive reviews in the next 6 months. Once he has 20 positive reviews he will have 1000% more postive reviews that any of his nearest competitors.

This forum has discussed the importance of Internet Reputation Management and with a fresh start in the Bronx, Teddy Nissan can leverage tools like Dealerrater.com to stand above their competition.

Customer Service Opportunities

Here are a few links to local Nissan dealers and their customer review pages. After you take a moment to read some of the reviews, you can see that Stan has a great opportunity to hit a home run. The current dealers have a very poor IRM and I didn’t post the worst ones. In fact, take a look at all Nissan dealers in the New York City area on Dealerrater and see the opportunity that Stan could have if they focused on the customer experience.

Koeppel Nissan

• Koeppel Nissan Reviews on Dealerrater
• Koeppel Nissan Reviews on Car Dealer Check

Nissan of Manhattan

• Manhattan Nissan Reviews on Dealerrater
• Manhattan Nissan Reviews on Yelp
• Manhattan Nissan Reviews on Edmunds

The PCG Digital Marketing offers car dealers with the opportunity to promote their car inventory on a number of social networking websites including: 

• Craigslist
• BackPage
• MerchantCircle
• Google Base

The advantage of using these tools is simple; you sell more cars.  You sell more cars because your inventory is displayed in more places where consumers research car prices or local car sales.  A second advantage is that for some of these website, you can create inbound links to your website from a high quality website.  If done properly, if you post your used car inventory with a dedicated page link per car, you can simply the shopping experience as well as create power direct inner links to your website.

For example this link: www.usednissancars.net/MA/2006/Nissan/Altima/Used-2006-Nissan-Altima-589.html directly points to a used Nissan Altima for sale in Massachusetts.  By having this direct link “live” in Craigslist, consumers can them go directly to the photos and the specific details on the car with one click.  With our optimized car inventory module, the benefits of individual SEO optimized landing pages are further leveraged on Craigslist.

As sites like www.Craigslist.org get more popular, consumers will start directly searching for cars that may be posted on Craigslist.  Yes, they can go and search Craigslist on their site but I believe consumers will also start searching Google with a search phrase like “Boston craigslist 2005 BMW x5″.

The process of loading your inventory on Craigslist can be often as you like since we can accept your car inventory feed and post cars in the geo-areas on Craigslist that are local to you. Our fees for posting are changed by the hour so you get efficient posting on social networks without a set fee.  This will reduce you costs on months when new car inventory is lighter than normal.

If you are interested in discussing how Social Networking sites can benefit your Internet visibility, give us a call.  Ask to speak with our founder, Brian Pasch.  732-450-8200

More souring news on the automotive industry as the 2009 Detroit Auto Show fades from its former glory.

This week, Nissan and Infiniti are the latest to announce that they are not going to participate in the North American International Auto Show in Detroit next January. This news increases the count to seven car companies that will skip the 2009 Detroit Auto Show.

Nissan and Infiniti, which normally have large displays at the show, will not have a public display of vehicles. Earlier this year, Mitsubishi, Rolls-Royce, Ferrari, Suzuki and Land Rover all said they would not attend the 2009 Detroit show.  This seems like additional anecdotal evidence of how fear and panic have spread into the overall economy.

Where I live in New Jersey, local restaurants that were once thriving are now 25% full on weekends. I visited the Borgota Casino two weeks ago on a Friday night and at 6:00 PM, there were two people on line to check. On a Friday the line is normally 15-20 people deep.

Local car dealerships are very concerned and many are drastically cutting back on spending.  This new announcement from Infiniti and Nissan sends another wave of panic to the markets. This decision begs the question; what comes next for the auto industry?

Pulling out of any major industry venue may be knee jerk reaction compared to just cutting down the budget with a smaller footprint. I don’t understand the politics of the show but it seems like the baby is being thrown out with the bath water.

If you would like more information on the show, use the website link below:

http://www.naias.com

January 17-25, 2009

Cabo Center, Detroit Michigan