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The Digital Dealer Conference being held  from November 1-3rd will cover the latest strategies needed for Internet Sales Managers to compete and succeed.  Included in a full roster of expert speakers are Matt Clark and Tim Jennings, experts in the field of advanced Automotive Internet marketing strategies for managers.

Brian Pasch, CEO of the PCG Digital Marketing, will also be a speaker at this year’s Conference and will provide tactical advice for Internet Sales Managers (ISM) on how to use quality content to draw in more local customers and first party leads.  Brian’s blog at http://www.dealer-seo.com is a popular destination for ISM’s to learn about Automotive SEO.

The position of Internet Sales Manager (ISM) is now a strategic role for a majority of car dealers as the convert their off-line marketing tactics into a full-fledged online marketing campaign.  Clark and Jennings will both discuss where and when to advertise on the Internet and how to make the Internet marketing department the most powerful weapon in a dealer’s repertoire of sales tools. 

Matt Clark is a senior e-Business consultant for the Reynolds Consulting Group, and has over 20 years automotive retail experience. An early advocate of using the Internet to drive sales, increase revenue and maintain positive customer relationships, he also has expertise in using the Internet to generate new business. Clark has launched numerous successful Internet departments and has hands-on consulting experience in over 550 dealerships in the past six years.

Matt most recently functioned as a liaison for a major OEM in an expansive west coast market, raising Internet close rates, accelerating lead response time, and creating revenue for both dealers and the manufacturers.

Clark’s seminar will show attendees how to craft e-mail templates that get  responses, use free technology to gain market share, sell more cares in less time over the Internet and more.

Tim Jennings has 18 years of automotive selling experience. Jennings welcomed the task of running an Internet based marketing department in 1999 and built it into one of the best returns on the dollar departments at his dealership. He spoke at the 2007, 2008 and 2009 Digital Dealer Spring Conferences.

Jennings will showcase free and easy to use Internet technology that Internet sales managers can use to boost their relationships with shoppers and increase the likelihood of sales in a competitive environment.

This year’s Digital Dealer Conference takes place in Nashville, TN, November 1^st-3^rd. 

Car dealers who would like to learn more about the Digital Dealer Conference or wish to register to attend can visit http://www.digitaldealerconference.com/ for more information.

The PCG Digital Marketing (PCG) will be publishing our annual white paper report on Automotive Search Marketing Architecture this November.

The ASMA study will identify automotive website providers that offer SEO compliant platforms using Google’s guidelines as well as best practices in the search marketing industry. All automotive website providers are invited to participate in our study.

The PCG Digital Marketing’s 2009 ASMA white paper will be released in time for the 2009 Digital Dealer Conference in Nashville which takes place November 1-3.   The Digital Dealer Conference is the automotive industry’s premier tradeshow which focuses on the latest trends in automotive digital marketing.

The 2009 ASMA study will evaluate and assign rankings to car dealer website platforms based on key components that represent the best in search engine optimization (SEO) architecture and consumer search experience.  These study parameters are established by Brian Pasch, CEO of the PCG Digital Marketing.

For many car retailers, their inventory pages make up over 85% of the total content pages on their website.  Organic search optimization and search ranking are heavily skewed to reward good content and good SEO architecture.  The report is designed to provide car dealers with an independent view of website platform technology as it relates to organic search marketing.

Last year, the 2008 ASMA report reviewed over 16 automotive platforms with only 2 providers receiving a perfect score for SEO compliance. In the past year car dealer website providers have released or announced many changes to their platforms which should make this year’s report even more interesting.

2009 ASMA Logo

A new element to this year’s study will be an official ASMA logo which will be awarded to automotive website providers that rank at the top of their peer group.  The ASMA logo will allow leaders in the field of automotive website design to proudly display their award on their marketing materials and on their websites. The ASMA logo will represent the best in SEO architecture for the automotive industry.

Automotive website providers who would like to participate in the review must submit three working websites which utilize their latest technology to the PCG Digital Marketing by 9-30-09.  Dealer software providers who do not submit examples of their technology may still be included in the report.  However, the website PCG reviews will be based on those found randomly on the Internet or referenced on their company websites.

Dealer software providers can contact Brian Pasch at info@paschconsulting.com for more information.

About the Digital Dealer Conference

The annual Digital Dealer Conference attracts hundreds of dealership attendees that are looking to learn more about Internet and technology-related issues.  Speakers who are experts in the field of Automotive Digital Marketing present seminars which help forward thinking dealerships stay ahead of the ever changing technology curve.   For registration or sponsorship opportunities, visit http://www.digitaldealerconference.com/