News

PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.

Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest opportunities for car dealers to grow their business online.

Paglia’s hands-on workshop, entitled “Digital Guerilla Marketing Strategies and Tactics,” will show dealers how to take advantage of emerging Internet marketing tools for guerilla marketers and how to recognize when their competitors are using these same tactics against them.

According to Paglia, “No dealer should try these techniques without knowing the risks and returns.”

Kathi Kruse will be addressing all conference attendees at the opening dinner reception on July 16^th with a keynote address titled: “How to Generate Through Social Media Integration.”

According to Kruse “Before they visit your store, internet savvy car shoppers spend up to 11 hours online researching you and your store. They bypass the Yellow Pages and cable ads to see what their Social network says about your reputation and inventory.”

JD Rucker, automotive social media pioneer, will be leading a popular workshop entitled “Facebook Marketing vs. Facebook Advertising.” With Facebook and Google + dominating discussions on new media strategies, Rucker brings to the table a proven tactical plan that dealers can implement to dominate your local markets.

The PCG Pit Stop Conference tour after Huntington Beach will continue its road trip to St. Louis, Seattle, Vancouver, and Toronto, delivering world-class education to car dealers on subjects they need to leverage new media opportunities.

12 Workshop Subjects Offered

The Pit Stop Conferences are open to any dealership employee but were created with Dealer Principals/GM, General Sales Managers/ISM, and Fixed Operations Managers in mind.

A total of 12 workshops will be presented in each city including strategies for Fixed Operations, Internet Lead Management, Video Search Marketing, Google Places, and Mobile Marketing.

To register for the PCG Pit Stop^® program or for more information, visit http://www.pcgpitstop.com . Dealers can also call 732.450.8200 ext 5 and ask for Renee McGowan to register via phone.

About Ralph Paglia

Ralph Paglia has 20+ years of leadership in information technology enabled automotive marketing strategies and tactical implementation. Widely known as the outspoken Director of Digital Marketing at ADP Dealer Services, Ralph is now the Vice President of Digital at Tier 10 Marketing.

About Kathi Kruse

Kathi Kruse is an Automotive Social Media Expert, Blogger, Coach, Author, and Founder of Kruse Control Inc. Born in the heart of Los Angeles to a family of “car people,” Kathi’s passion for the car business spans a 30-year career managing successful dealerships in Southern California. Kathi is co-author of the book “Next Up – Essential Social Media Strategies for Auto Dealerships.”

About JD Rucker

JD Rucker is Director of New Media at TK Carsites, responsible for research, development, and implementation of dealership marketing strategies on search engines and social media.

JD is also President of Hasai, Inc, a wholly owned subsidiary of TK Carsites that specializes in viral marketing campaigns in and out of the automotive industry. His works, strategies, and quotes have been seen in hundreds of publications and news outlets including NY Times, NPR, and Time.

To continue the interest and momentum from the 2009 Driving Sales Executive Summit, I will be c0-hosting a weekly webcast on Automotive Marketing with JD Rucker from TK Carsites and Paul Rushing from DealerBytes.  The show will air every Wednesday at 12:00 Noon EST.

The first “rehearsal” for the live show will be on Wednesday October 21, 2009 at 12:00 noon EST.    The link to join the weekly show is: http://ustream.tv/channel/dealer-internet-marketing.  There is no cost to attend and we invite everyone interested in Automotive Marketing (Automotive SEO, SEM, Social Media, IRM, etc) to join us each week as we discuss a number of timely topics.

Join The Discussion

Everyone who joins the live broadcast can submit questions during our open mic shows and we will post the topics we will cover over the next two months during the first show.

Since the three of us have different approaches to achieving success online, the show is designed to guide, educate and clarify the misinformation that is out in the field of Automotive Marketing.  We also plan to have some guests on the show in future weeks so every week will be of value.

Get On Our Show List

If you are interested in getting on our show email reminder list, send me a note:  brian@paschconsulting.com and this week we will have a more organized sign-up process so you can get a reminder each week and be informed on the webcast topic.