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I just returned home from the 8th Digital Dealer Conference in Orlando. I was asked to speak on Reputation Management strategies for car dealers and I uploaded the PowerPoint Presentation for visitors to view on our website. If your dealership would like assistance implementing an effective Internet Reputation Management process, we have a great monthly service package for $595 a month.

PCG Digital Marketing Recognized By Andrew DiFeo

In a recent Auto Dealer Monthly article, ANdrew DiFeo the owner of Hyundai of St. Augustine shares his thoughts on online marketing, reviews and his success online.  PCG Digital Marketing is mentioned in the article as a part of his successful online strategy. Click on the image to read more about Andrew’s online success and our partnership with his dealership.

The article is on Pages 32  and 33 in the May 2010 Issue of Car Dealer Monthly.  You can read the online edition by visiting this link: http://autodealermonthly.epubxpress.com/

While many automotive professionals and vendors are just catching up from NADA, my sights are set for another Orlando convention: the 8th Digital Dealer Conference.  The event will be held at the Rosen Shingle Creek Resort, April 20th-22nd and I predict it will be a record setting event.

The vendor space for the event sold out quickly as many companies have found that the Digital Dealer conference attracts decision makers seeking to enhance their online sales and marketing strategies.  The event is held twice a year and the previous conference in Nashville was a great success for PCG.  For additional information about the event, visit the  8th Digital Dealer Conference website.

8th Digital Dealer Conference Schedule

PCG has reserved a booth again this year so we look forward to taking with automotive professionals about digital marketing, internet reputation management, microsites and our new automotive advertising network.  If you would like a free one-on-one digital marketing evaluation of your website, please call Carrie Hemphill at 732-450-8200 to schedule a time with the PCG marketing specialists.

At the PCG Digital Marketing booth we will be showing at latest strategies that include:

• Reputation Management Portals
• CarPort App
• Automotive Advertising Network
• Regional Microsite Marketing

Digital Dealer Speaking Schedule

Brian has submitted two seminar topics to share with conference attendees.  If the courses are confirmed in the coming weeks, we will post the class times and Brian’s class descriptions.  In Nashville, the class that Brian conducted was standing room only, so get to the class early to get a seat.

I strongly encourage all automotive marketing executives, owners and partners to attend DD8 in Orlando.  With many dealers moving the needle towards an increase in digital marketing spending, you can not afford to miss the latest strategies to stay competitive.

If You Are Coming, Tell Us Below

Automotive Internet Marketing specialists, the PCG Digital Marketing (PCG), announce the launch of a new comprehensive Internet Marketing package price at $995 per month.  The new offering will provide car dealers with customized online marketing solution that will include microsites, content development, blogging, social media, internet reputation management and Adwords strategies on a monthly basis with the convenience of a predictable monthly budget.  

The services delivered in PCG’s monthly package is configured based on the dealer’s current marketing strategies and vendor relationships. The PCG Digital Marketing package can work with any car dealer platform or existing service providers.

Automotive Social Media Strategies

Automotive social media platforms and online automotive portals have grown in popularity as the majority of consumers begin their car research online. By 2010, Generation Y will outnumber baby-boomers and become one of the most important consumer targets.  96% of Generation Y have already joined social networks. 

Dealers looking to leverage blogging, social media, Automotive SEO and Internet Reputation Management  networks can be overwhelmed with the amount of time and work needed to make an impact online.  Hiring a full time employee who can effectively manage these tasks would require a minimum $50K per year salary. 

With the new PCG package, dealers can saturate their local and statewide online marketing efforts for under $12K per year.   PCG’s new program includes a comprehensive approach to state-of-the-art Automotive SEO, blogging, online press releases, Internet Reputation Management, and social media networking. 

Predictable Marketing Budgets

Brian Pasch founder and CEO of PCG saw a need for this type of fee-based package in the Automotive community.  According to Pasch, “I hear the frustration of dealers at conferences who share stories about just how hard it can be to find the right person, or the person that was designated for Online Marketing was pulled off to work on other projects.  With this package, dealers can leverage the Automotive Internet Marketing expertise that PCG is known for and free up other employees to focus on what they do best.” 

Pasch also points out that Internet Marketing has no one-size-fits-all option.  Those not specifically experienced in the world of Automotive SEO and Marketing may have a harder time understanding the best practices for the industry.  “It’s another gamble that dealers don’t have to take.  PCG has proven success in Automotive SEO that a typical Internet Marketing Agency cannot immediately claim.”

Auto dealers who would like to learn more about our new comprehensive Internet Marketing package can contact the PCG Digital Marketing at 732-450-8200.