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Dataium Webinar Opened Industry Professionals Minds

November 7th, 2011

PCG Digital Marketing recenty hosted a Dataium webinar for the automotive industry that featured co-founder Jason Ezell.

I had the opportunity to moderate the webinar and the dealer response was very strong so this product is striking a nerve in our industry.

Over 142 people registered for the webinar and the attendees were very engaged with feedback and questions. The webinar ran for about 80 minutes, 20 minutes longer than the scheduled time!

Dataium is set to revolutionize the way in which we operate our BDC or Internet departments.

Dataium’s cloud intelligence data will enrich chat sessions, website leads, and even phone calls with consumer shopping behavior. The data that Dataium provides will allow dealers to better guide the conversation towards the consumer’s perceived needs based on their actions online.

Imagine the power of knowing what cars and websites a consumer visited prior to submitting a lead on your website.
Imagine being notified that a lead that your BDC marked as “dead” is now back in the marketplace and showing strong buyer signals.
Imagine being able to know demand by model one month in advance so you can properly merchandize and purchase your inventory.
Imagine how your can merchandize your cars based on viewing demand on other dealer websites in your marketplace.

The business rules and actions that CRM companies will be able to build off of this data will be endless. A number of CRM companies are already working with Dataium so look for announcements in the coming months.

Dataium has the support of many technology platforms as well as at least 5 OEM’s. The list of companies that will be integrating their API to tap this rich dataset will be growing rapidly.

For many dealers, ther OEM required websites will include Dataium software which will allow the OEM’s to better run their manufacturing plants, sales strategy, and operations.

Watch The Dataium Webinar

We recorded the Dataium webinar because a number of folks could not attend, no surprise in this industry. Day to day demands and “fires” need to be put out quickly, but we got everyone covered with the recording. The link is provided below and I encourage all reads to watch the video.

Free Dataium Software for PCG Clients and Friends

Most importantly, we have secured the Dataium base monitoring and reporting tool for no charge for PCG clients and community friends. To secure the software without charge, you need to follow these steps.

Go to the Data Registration Page; Sign-Up Page (example above)
Use promo code: PCGWEB
Install code on your website
You are all set to go and data will start to collect

Watch The Dataium Webinar Video

If you could not attend the webinar, here it is.

So enjoy the video and if you have questions, reach out to Jason Ezell at: jason@dataium.com

Please keep in mind that we will be conducting a workshop at the 2012 Digital Marketing Strategies Conference on how to use the Dataium Visicogn software and reporting data.

Jason Ezell and Christy Roman will be showing dealers how Dataium reports can impact your sales and marketing strategy. They will be sharing case studies from dealers that have been on Dataium for a number of months.

This will be a great opportunity to learn how to use Dataium cloud intelligence to improve your digital marketing strategy. See you in Vegas!

Brian

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

Brian Pasch

Tags: bdc, dataium, internet departments, internet leads
Posted in dataium | Comments Off

Teddy Nissan Serves Bronx NY

September 16th, 2009

A Bronx Nissan dealership opened on the former lot of Cox Nissan which was closed for a number months prior to Teddy Nissan acquiring the property.

Teddy Nissan is bringing a fresh approach to Nissan car sales in the Bronx.

Today they demonstrated their commitment to excellence by hiring one of the hardest working Internet sales professionals in the business: Stan Sher.

Stan Sher has been an active member of the automotive digital marketing community and a regular contributor to poular car dealer sales website.

Nissan Internet Marketing

According to Stan’s profile, he is well qualified to run Teddy Nissan’s Internet marketing efforts:

“I have managed the Internet sales departments for various Acura and Honda dealerships where I hired and trained sales consultants to handle internet leads utilizing the proper lead management tool. Trained BDC representatives to handle internet leads and phone ups as well as lease retention. Created a follow up process for new and used car internet sales process. Worked as a sales desk manager and also a TO for sales consultants to close deals. Maintained dealer website and internet advertising for proper compliance. I have worked on evolving a strong social networking presence to create positive reputation management for RedNumbat. I am currently the Internet Director for Teddy Nissan in New York. I also do internet sales and marketing consulting, writing, and blogging for Dealer Internet Sales Solutions (DISS).”

I wish Stan Sher and the Teddy Nissan team the best of success selling new and used Nissan cars in the Bronx.

New York Nissan Car Sales

There are many choices for Nissan sales and service in New York. In fact, you can do your homework on www.dealerrater.com to see how the customer service stacks up for Nissan dealers in New York and the five boroughs.

Simply stated, Stan has a wonderful opportunity to deliver outstanding customer service to New York Nissan customers and stand above the crowd. If you read the reviews for his nearest competitors, if Stan does the basics correctly, he can have 100 positive reviews in the next 6 months. Once he has 20 positive reviews he will have 1000% more postive reviews that any of his nearest competitors.

This forum has discussed the importance of Internet Reputation Management and with a fresh start in the Bronx, Teddy Nissan can leverage tools like Dealerrater.com to stand above their competition.

Customer Service Opportunities

Here are a few links to local Nissan dealers and their customer review pages. After you take a moment to read some of the reviews, you can see that Stan has a great opportunity to hit a home run. The current dealers have a very poor IRM and I didn’t post the worst ones. In fact, take a look at all Nissan dealers in the New York City area on Dealerrater and see the opportunity that Stan could have if they focused on the customer experience.