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This is the second part of my coverage on the new iPad application called FlipBoard. I posted a video last month about my initial experience with this iPad sensation and now I have some more ideas to share.

Create a “Clean” Twitter Account

I created a new Twitter account for this demonstration at http://twitter.com/pcgdigital. This Twitter account was created to show how I could create my own social media magazine of my articles on digital marketing for car dealers.

In this example, I went to popular websites that I contribute content and Tweeted the links using this account. In effect, this account could be called “The Best of Pasch” because I have not following anyone else nor do I care if anyone follows it.

Then I connected the FlipBoard application to this new Twitter feed and in seconds, a beautiful social media magazine was created.

If you think about this application, you could do the same for a popular car that you sell. Create a Twitter feed and tweet all the third party reviews, photos, videos, etc for that ONE model. Then add that Twitter account to FlipBoard and you have a real-time, customized magazine with CONTENT YOU APPROVE.

If you kept up with this special “magazine” accounts, your FlipBoard magazines will grow in richness and information. If FlipBoard gets really popular, then you could advertising your Twitter Magazine Accounts for anyone to add to their FlipBoard.

Since Twitter feeds are often cluttered by outside commentary from those that you follow, creating a clean account for FlipBoard to use a sales magazine is a new way to use this technology.

Reputation Management Tool

You could also create a special Twitter account for Automotive Internet Reputation Management (IRM) which tweets third party reviews websites that are positive about your dealership, your blog posts featuring customer reviews, articles on your work in the community, etc. Add a button on your FlipBoard and customers can follow what their peers are saying about their experience at your dealership.

While customers are waiting in the service lounge, you could have a number of custom electronic magazines to read on FlipBoard that changes every time they come in. This is a very cool application and for me. Now I have a consolidated social media magazine of best ideas and practices in digital marketing.

This may be a great tool for sales and also for people who like my articles to add to their Flipboard dashboard. Since you can follow anyone’s twitter feed, these clean feeds will allow people to follow me on: http://twitter.com/pcgdigital and never get the chatter and distractions a normal feed would show on Flipboard.

So if you have Flipboard, please add a button for PCG!

Brian Pasch FlipBoard Video – Part II

If you like this application, please join this new community that will follow this new field of social media discovery tools:

Join Today: http://www.ipadsocialmagazine.com/

Are you ready for the coolest new application for the iPad: Flipboard.  This new application could be best described as a Social Media Discovery Tool.  The company founder presents a very compelling case on the video below why active social media users can benefit from a richer social media data stream reader.

Robert Scoble first broke the story on his Scobleizer.com and created the video below which sits down with the CEO and founder of Flipboard.  I watched the entire video and I am now going over to download the free application from the iTunes store.

The Flipboard concept is very exciting for me since  because I am an active social media user. I have many people I want to stay in touch with from the business world and also from my personal life. The Flipboard software is a social media aggregator and presents the social media streams in a magazine format.   I was very excited to see how the software takes small snippets of text and links to create the ultimate social media data experience.

It is mind-blowing how cool this application take an ugly stream of Twitter data and turns it into something very easy to read and with full content.  For example, Flipboard takes a 140 character tweet and follows the link and finds the related story and presents it in an attractive format.  It creates your own personsal social media magazine.

Take a moment to view the video and tell me if you agree that Flipboard is a really cool way to get rich data and stories from your social media streams.

Flipboard Video

Setting Up Flipboard

It tool two minutes to setup Flipboard on my iPad and look how cool my Twitter feed looks with articles shown from Eric Miltsch, Cobalt and also from my own posts.

When you setup your copy of the Flipboard app, make sure you add these streams:

• http://twitter.com/automotiveseo
• http://facebook.com/pcgdigitalmarketing

Send me a note about your experiences with Flipboard or add your comments below.

Brian Pasch
brian@pcgdigitalmarketing.com