News

I would like to invite all car dealers and vendors that serve car dealers to add your business to www.CarDealerWiki.org a new project that I have started.

There is no cost to add your dealership or company to CarDealerWiki.  On the flip side,  adding your company information to the website has many benefits.

As CarDealerWiki.org  increases in popularity,  it will provide car dealers with additional Google Page One assets that will protect the dealers most important search phrase; their dealership name.  As more car dealers participate in the website, it will become an important website for car dealers who want to keep Google Page One filled with brand enhancing listings they control.

Membership Requests Require Approval

CarDealerWiki.org requires your account to be approved before you post and the good news is that all employees of car dealerships and employees of automotive vendors should qualify! Please complete the user profile with accurate information about what dealership or company you work for.  I am trying to keep spammers off the site and grow the content with real dealership data.  This will also keep the website content quality high.

Once you create your dealership profile page, you can also create optimize Wiki pages for service, parts, used cars all identified with your brand and town.  I have provided a few examples of car dealerships that are taking their opportunity in CarDealerWiki seriously.

When you create any page on the website, I am recommending your write 400-700 words on each page as a target.  You can upload photos, YouTube Videos, DealerRater reviews, and if you are in the Automotive Advertising Network, you can load live inventory.  The site has the ability to input RSS feeds so you can also add the latest posts from your car dealership or personal blog.

Toyota of Wallingford

Toyota of Wallingford has taken their CarDealerWiki profile page to another level by creating content pages for the models they sell as well as integrating a YouTube video.  You will see that he created sub-pages for specific Toyota Brands with a geo-target of New Haven. Take a look at the page and the powerful URL it created: http://cardealerwiki.org/Toyota_Camry_New_Haven

Lexus of Portland

Lexus of Portland created a page at  http://cardealerwiki.org/Lexus_Of_Portland and added their streaming DealerRater.com reviews.  This is a cool way to keep your CarDealerWiki page updated with the latest reviews.  The great things about CarDealerWiki is that these reviews appear to Google as text on the page.  This helps to fill out the Wiki page with real content.

Marlboro Nissan Example

Marlboro Nissan created a CarDealerWiki page on this URL:  http://cardealerwiki.org/Marlboro_Nissan. Notice that the URL in the Wiki is your dealership name which is great for SEO purposes.  When you visit their page,  you can see that they created sub-pages for each model Nissan used cars that they sell, here is one page example: http://cardealerwiki.org/Used_Nissan_Altima_Marlboro .

Notice that the URL is “Used Nissan Altima Marlboro” and this is important to call out because you want sub-pages on CarDealerWiki to be geo-targeted.  The review process will not allow one dealer to create a Wiki page called “Used Nissan Altima”.   What this means is that members of CarDealerWiki can create geo-targeted pages for user cars, sales, parts and service.  The key is to add good content on these pages.

Capital Ford Lincoln in Canada

Canadian car dealers are also welcome to join CarDealerWiki and Capital Ford Lincoln in Regina has done a great job building out their car dealer profile page.  They have added a block of car dealer testimonial from YouTube.  They have also started to create pages for the cars that they sell, so take a look at their creativity: http://cardealerwiki.org/Capital_Ford_Lincoln

Why You Should Get Started

Since this is my personal project, I have been involved with building links and relevance for this site.  This means in the coming months this will grow to a high PageRank website. Trust me on that promise.

The links that are part of these profile pages ARE even now being picked up by Yahoo and Google.   This means CarDealerWiki.org will be great for Google Page One Management as well as building powerful links to internal pages on your website.

So visit www.CarDealerWiki.org today and create an account.  In the upper right-hand corner, there is a login hyperlink.  Click that and request an account.  It will normally be approved with 24 hours.  When you register check your junk email folder since your password, which is emailed to you, normally ends up there.

Once your account has been approved, please watch the tutorial video on the home page to show you how to use CarDealerWiki’s dealer profile template.  It will save you time with the syntax of creating an attractive profile page.  I hope to see you join and experience the benefits of membership!

As many of you already know, Yahoo has started to use Microsoft’s search engine technology to power their search results. Have you compared your existing search dealership results in Google to the “new” Yahoo?  Try some simple search patterns on Yahoo today.

For example, if you are a Chevrolet dealer in Paramus New Jersey test out a few basic phrases:

• New Jersey Chevrolet Dealer
• Paramus Chevrolet Dealer
• Chevrolet Impala Paramus
• Chevrolet Service Paramus

There are differences in how the Microsoft technology and Google technology work and after you have studied this for a while, those differences become clearer. I would like to challenge all readers to take a moment to take 10 popular search phrases that are part of your SEO strategy and check your rankings in Yahoo.

You can place you name beside each listing to see which your business controls and the work to raise those positions over the next few months.

Practicing What We Preach

For PCG Digital Marketing, the new Yahoo is actually recognizing our leadership in content publishing. We practice what we preach.  Some of our top keyword targets are “Automotive SEO“, “Automotive Reputation Management”, “Automotive Social Media“, and “Automotive Microsites”. You can see that our focus on SEO has rewarded us with good placement in Yahoo.

If your Yahoo results and Bing results are not as strong as Google, or visa versa, it’s a good time to roll-up your SEO sleeves and make some investment in updating your Automotive SEO strategies.

In these snapshots taken on 8/30/2010, TK stands for www.tkcarsites, PR stands for Paul Rushing from www.dealerbytes.com and ADM stands for Ralph Paglia’s ADM Community.  These are companies that are active members of the automotive digital marketing forums.

Yahoo Search: Automotive SEO

Automotive Reputation Management

Yahoo Search: Automotive Microsites

Yahoo Search: Automotive Social Media

 Are you a “hands on” digital marketer in your dealership.  Could you use some extra tools to increase your SEO relevancy, links and rankings?  If the answer is yes, please join us for a Webinar on August 18th from 11:00 – 1:00 pm.
 
Space is limited to 100 logins from car dealer employees only.  This offer is only valid for current employees working at a car dealership with an email address registered to a dealership.  This limitation is because of the free offer to have access to PCG technology that has not been offered before.

Webinar Registration Link

Reserve your Webinar seat now at:  https://www1.gotomeeting.com/register/603596369.  Since this offer is only for 100 dealerships, we encourage you to register quickly while space is open.  There is no cost for the webinar.

Ever wonder what free tools are available for Search Engine Optimization for automotive dealers?

Find out from PCG Digital Marketing experts the best tools in the industry that are just a click away.  You’ll also get access to tools developed by PCG and for the first time, 100 dealers will get login accounts to utilize these tools.

This is a must see webinar for Automotive Internet Managers focusing on getting results from the little time available in your week to do research and development for expanding your brand online.

This webinar will be conducted by Brian Pasch, CEO of the PCG Digital Marketing. Brian has penned a series of white-papers to help automotive professionals understand the challenges and opportunities that exist with online marketing.

Details

Title: Free Automotive SEO Tools by PCG Digital Marketing
 
Date: Wednesday, August 18, 2010
  
Time: 11:00 AM – 1:00 PM EDT
 
After registering you will receive a confirmation email containing information about joining the Webinar.
 
This webinar is open only to employees of dealerships. The tools and logins are designed for internal employees of car dealers and not consultants and vendors.  Registrants must have valid car dealership email and no Google, Hotmail, Yahoo, etc. email accounts.