News

I am looking forward to helping car dealers implement the latest Automotive SEO strategies for their dealership on October 5-7th in Park Ridge New Jersey.  I’ll be speaking at Jim Ziegler’s Internet Battle Plan 7 on the opening day, October 5th.

This is the first time a conference of this size and scope has been scheduled in Northern New Jersey.  The location is perfect for dealers in NY, CT, RI, and PA to attend.

The hotel is located right off the Garden State Parkway and minutes from the New York Thruway.  Any dealer in the tri-state area can save on airfare costs by having their team drive to the Marriot and participate in this great conference.

Special SEO Offer For Early Birds

If you register by September 1st, PCG will prepare a custom SEO Analysis and Market Review of your dealership.  We’ll bring the report to the conference and take time to personally review our findings with you.  This offer is only for dealers who register by September 1st.

This full report would normally cost a dealer $1,000 but if you register early, you will have it included in your registration fee.  This is another example of the VALUE the Internet Battle Plan is offering dealers that attend.

Conference & Hotel Information

Park Ridge Marriott
300 Brae Boulevard
Park Ridge, NJ 07656

The Group Room Rate is $129… YOU NEED TO BOOK EARLY to receive the $129 rate.  Book Online

To make your reservation over the phone, you must provide the following call-in code: IBPIBPA
Room Reservations: 800.882.1038

See you in New Jersey in October!

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

Brian Pasch

PCG has announced new digital marketing strategies to help car dealers do MORE with the existing website and showroom traffic. The response has been amazing so I’m sharing the opportunity to new potential clients.

I am writing to remind those who care to DOMINATE their market, to consider these opportunities.

24×7 Managed Chat

If you would like to significantly increase high quality website leads using chat and have a money back guarantee, give us a call.

Managed 24×7 chat is real and effective. 35% of the chat leads come after you are closed. Chat leads close higher than website leads. So what are you waiting for?

Want 40% more website leads this month?

The ROI on chat is amazing. For most dealers, 24×7 managed chat is less than $1,000 a month and generates a 10x ROI. Now that’s exactly the numbers dealer principals need to hear about.

If our managed chat solution doesn’t deliver 40% more website leads, you get your money back!  

Mobile Text Marketing

If you would like to start building powerful opt-in mobile marketing lists, which have 95%+ consumer delivery rate, give me a call. Email open rates hover around 20% and are dropping. Mobile marketing is the channel that Gen Y and Z want to use!

We will design the showroom banners, signage, and desktop tent cards to engage your showroom customers. We’ll give you the strategy and word tracts to get your team engaged in collecting mobile phones. We’ll show you how to add mobile messaging to your print ads and TV commercials.

We will enhance your email marketing campaigns to drive more customers to opt-in to your mobile campaigns.

Do more with what you have in place for under $500 a month with a power mobile text marketing strategy.

Re-targeting Campaigns

Add up the total visitors to your website in a year to start to see the opportunity to touch these consumers multiple times during the year with a strategic banner advertising campaign.

For many dealers, annual unique visitor counts total over 100,000 people and many of these are local buyers. Imagine creating new messages each month to enhance your online reputation, sharing your work in the community, or the arrival of new models.

I challenge all dealers to invest $500 a month in a retargeting PPC budget to start building your re-marketing list. Each month that goes by you are losing people that may never come back.

ALL advertising investments that drive traffic to your website can be enhanced with retargeting. If you are using radio, TV, print, SEO, and/or PPC to drive traffic to your website, building a retargeting campaign makes all of these investments better.

Reputation Management Consulting

Here is a fact; all advertising investments are impacted eventually by your online reviews.

We have written about it in the past and we have turn-key solutions to help your team get MORE reviews that your competitors.  We show dealers how to use the Google Places application as well as the #1 rated in-store platform PrestoReviews.

Do a search on your dealership name and one page one is Google Places and your reviews. 30% of dealership organic traffic is on their store name. Google Places shows up on Page One 25,000 – 50,000 times a month for car dealers.

Our research has shown that less than 20% of car dealers have a proactive reputation management process in place. Despite selling thousands of cars a year and servicing 10x that number of cars, most dealers have less than 30 positive reviews online.

Dealers are still struggling to get buy-in from their team and implement in-store review process. So, we are now offering in-store consulting and training services to jumpstart your review process.

A 2-3 day visit to your store will demonstrate how to implement in-store review processes in service, sales, and F&I. We’ll make sure a proactive reputation management program enhances your online brand. If your dealership does not have HUNDREDS of strong reviews online, you are a candidate for onsite training.

Keep in mind that having strong reviews enhances your SEO positioning. Having poor reviews hurts your business because showing up on Page One with bad reviews just drives traffic to your competitors.

FOUR OPPORTUNITIES

I’ve listed four opportunities that have a clear and measurable ROI. No smoke and mirrors. Immediate visible results.  Are you utilizing all four?

I’ve listed four opportunities that have a clear and measurable ROI. No smoke and mirrors. Immediate visible results.  Are you utilizing all four?

PCG will work with your team to implement one or all of these solutions to ensure that you are dominating your market. We will ensure that you generate more leads and will stand by the ROI of these investments.

It starts with a call. You can call me direct at 732.672.2356,  Matt O’Such at 732.450.8200, or Lizelle Landino at 201-800-1315. Keep in mind that we work with ONE OEM brand per market so if you want the very best in digital strategy, be the first one in your market to call.

Brian Pasch, CEO
PCG Digital Marketing
About Brian Pasch

PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.

Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest opportunities for car dealers to grow their business online.

Paglia’s hands-on workshop, entitled “Digital Guerilla Marketing Strategies and Tactics,” will show dealers how to take advantage of emerging Internet marketing tools for guerilla marketers and how to recognize when their competitors are using these same tactics against them.

According to Paglia, “No dealer should try these techniques without knowing the risks and returns.”

Kathi Kruse will be addressing all conference attendees at the opening dinner reception on July 16^th with a keynote address titled: “How to Generate Through Social Media Integration.”

According to Kruse “Before they visit your store, internet savvy car shoppers spend up to 11 hours online researching you and your store. They bypass the Yellow Pages and cable ads to see what their Social network says about your reputation and inventory.”

JD Rucker, automotive social media pioneer, will be leading a popular workshop entitled “Facebook Marketing vs. Facebook Advertising.” With Facebook and Google + dominating discussions on new media strategies, Rucker brings to the table a proven tactical plan that dealers can implement to dominate your local markets.

The PCG Pit Stop Conference tour after Huntington Beach will continue its road trip to St. Louis, Seattle, Vancouver, and Toronto, delivering world-class education to car dealers on subjects they need to leverage new media opportunities.

12 Workshop Subjects Offered

The Pit Stop Conferences are open to any dealership employee but were created with Dealer Principals/GM, General Sales Managers/ISM, and Fixed Operations Managers in mind.

A total of 12 workshops will be presented in each city including strategies for Fixed Operations, Internet Lead Management, Video Search Marketing, Google Places, and Mobile Marketing.

To register for the PCG Pit Stop^® program or for more information, visit http://www.pcgpitstop.com . Dealers can also call 732.450.8200 ext 5 and ask for Renee McGowan to register via phone.

About Ralph Paglia

Ralph Paglia has 20+ years of leadership in information technology enabled automotive marketing strategies and tactical implementation. Widely known as the outspoken Director of Digital Marketing at ADP Dealer Services, Ralph is now the Vice President of Digital at Tier 10 Marketing.

About Kathi Kruse

Kathi Kruse is an Automotive Social Media Expert, Blogger, Coach, Author, and Founder of Kruse Control Inc. Born in the heart of Los Angeles to a family of “car people,” Kathi’s passion for the car business spans a 30-year career managing successful dealerships in Southern California. Kathi is co-author of the book “Next Up – Essential Social Media Strategies for Auto Dealerships.”

About JD Rucker

JD Rucker is Director of New Media at TK Carsites, responsible for research, development, and implementation of dealership marketing strategies on search engines and social media.

JD is also President of Hasai, Inc, a wholly owned subsidiary of TK Carsites that specializes in viral marketing campaigns in and out of the automotive industry. His works, strategies, and quotes have been seen in hundreds of publications and news outlets including NY Times, NPR, and Time.