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I am looking forward to helping car dealers implement the latest Automotive SEO strategies for their dealership on October 5-7th in Park Ridge New Jersey.  I’ll be speaking at Jim Ziegler’s Internet Battle Plan 7 on the opening day, October 5th.

This is the first time a conference of this size and scope has been scheduled in Northern New Jersey.  The location is perfect for dealers in NY, CT, RI, and PA to attend.

The hotel is located right off the Garden State Parkway and minutes from the New York Thruway.  Any dealer in the tri-state area can save on airfare costs by having their team drive to the Marriot and participate in this great conference.

Special SEO Offer For Early Birds

If you register by September 1st, PCG will prepare a custom SEO Analysis and Market Review of your dealership.  We’ll bring the report to the conference and take time to personally review our findings with you.  This offer is only for dealers who register by September 1st.

This full report would normally cost a dealer $1,000 but if you register early, you will have it included in your registration fee.  This is another example of the VALUE the Internet Battle Plan is offering dealers that attend.

Conference & Hotel Information

Park Ridge Marriott
300 Brae Boulevard
Park Ridge, NJ 07656

The Group Room Rate is $129… YOU NEED TO BOOK EARLY to receive the $129 rate.  Book Online

To make your reservation over the phone, you must provide the following call-in code: IBPIBPA
Room Reservations: 800.882.1038

See you in New Jersey in October!

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

Brian Pasch

The tsunami of changes that are coming from Google these days is without parallel.  I look back to October 2010 when Google Places was integrated into organic search results and since that major shift, the team at Google has been keeping Automotive SEO strategists on their toes.

It is clear that organic search results shown on Google Page One are being influence by social media posts, likes, fans, and now +1.  Just this week I noticed that a dealer’s Facebook page moved to the second spot on Google Page One over well aged and well linked microsites.

This dealer has over 35,000 likes to his Facebook dealership page.  The highly trafficked Facebook Page outweighs the SEO strength of his other web assets.  Change is here and documented!

Google +1 Implementation

Now we have Google +1 to play with and people are asking how they can leverage this new search “stamping” tool.  According to Google’s website:

“Click +1 to publicly give something your stamp of approval. Your +1′s can help friends, contacts, and others on the web find the best stuff when they search.”

Do you believe that your business provides great products and service to local consumers?  Do your employees feel the same way?  If the answer to both questions are “YES”, then what strategy do you have in place to educate and energize each employee to +1 your key digital assets.  These assets are MORE than your website.

Your Google +1 strategy should include your Youtube Videos, microsites, press releases, slideshare docs, etc.  Any web assets that will help consumers connect with your brand and that show your company in a positive light.

Have you started tagging your web assets with the +1?  What are you waiting for then!

Empowering Your Customers

Once you and your employees have been educated and a strategy put in place, next comes family, friends, and customers.  This means that you email templates and communication process for soliciting reviews can be enhanced to leverage the Google +1 tag.

Have you added the +1 toolbar on all your blogs like the one at the top of this page? This toolbar makes it easier to get your readers and fans to engage in your +1 strategy. By the way, have your new customers been encouraged to +1 tag your Google Adwords ads?

By the way, before you leave this page, use the toolbar at the top to +1 the article and share it with your network.  What are friends for, correct?

When You Use Google +1 – SERP’s Change

Here is a quick task, please follow along with me.  Log into your Google Account.  Go to Google and search “Automotive SEO“.  Here is what you will see if you are logged into your Google account:

The first two listings should be www.dealer-seo.com and www.automotiveseo.co. 

Click on the +1 button for these two listings.

What happens after your +1′d these two listings, the next time you search for this same phrase “Automotive SEO“.  What changed?

Now was that hard to do?  You know the top search phrases that consumers use to find your goods and services.  If your website is not at the top of search listings, these +1 tags from local consumers can make your listing stand out.   Do you want your website assets to stand out?

The Bigger Picture – Socialized SERP’s

Google is aligning business interests and search engine result pages (SERPS) to get more consumers to create a Google account and use Google tools.  Once Google decided to get into the review business, a clear signal was sent.  Reviews posted with GOOGLE accounts can be leveraged top increase SERP visibility and traffic; that’s Google Boost.

Now that Google allows consumers to “mark” their favorite search engine result pages, once again businesses will educate and encourage consumers to mark THEIR listings to create a more visible SERP listing.

The future of SERP’s is socialized and personalized results for local markets.  The sooner your business engages with a proactive review collection process and now a proactive +1 process, the faster your SERP listings will be standing out.  The faster your PPC campaigns can be enhanced with “stars”.

Do You Have A Search Strategy

If you need assistance implementing a strong search marketing strategy that includes reputation management, SEO, Google Adwords, or Google Boost, we would love to discuss your needs and come up with a customized plan for your market.  Call our team at 732.450.8200 and ask for Matt O’Such for a free consultation.

It’s amazing how many people have called to ask about the JC Penny and Overstock.com SEO scandal. Let me assure you that anyone who has taken my Automotive SEO Workshops or attended my webinars, the strategies that these unnamed SEO companies implemented is NOT anything I would have recommended.

I made a video to help car dealers understand that good Automotive SEO strategies are compliant and effective. If you have any doubt,you can read some of the success stories on this blog. Let me give you a few recent examples of winning SEO strategies.

Fiat 500 Dealers

Recently the Fiat 500 was launched in the US and Fiat dealers were scrambling to get their facilities completed in time for March delivery of the car.  For many dealers their Fiat branded website is still not completed as of this writing.   Using Automotive SEO Strategies, we have been able to assist Fiat dealers with lead generation.

If you search Google for “Fiat Dealer” or “Fiat Dealers” for example, you will see the AAN microsite on Google Page One:  http://www.fiatdealer.org.  As we add names, addresses, and websites for Fiat dealers across the United States, this site will provide an annuity of leads for Fiat dealers using SEO strategies.

Fisker Dealers in California

Just yesterday I received a call from Fisker of Orange County and was told that the microsite we built resulted in two Fisker Karma cars being sold in one week.  One of the cars was from a man in Texas and the second car was from a famous movie star.  One did a search on the Internet for “Fisker California” and another for “Los Angeles Fisker Dealer” and found the dealership website assets that I linked.

Keep in mind that the first search was very broad (the whole state) and the second was a large market outside of Orange County (LA) that the dealer wanted to attract shoppers from.  Automotive SEO strategies can increase the paths that lead consumers to your products, services, and cars.

Automotive SEO Requires Patience

So, Automotive SEO strategies are alive and well when authenticity, good content and design are implemented.  When you take your time to invest in SEO over 12-18 months, you can really increase your local search visibility.  Check our Brickell Honda’s search visibility in Google for the phrase “2011 Honda Accord Miami“.

When you optimize content on your main website, create microsites, utilize press releases, and post videos you increase the paths by which consumers can find you.  In this case, Brickell Honda has published their message in multiple places to gain 80% of the organic listings.

Digital Marketing and Social Media Education

If hope that articles such as this and others on this blog will inspire you to increase your investments in digital marketing and social media education.  the 2nd Annual Automotive Marketing Boot Camp is coming up on April 16-18th and your return on investment will be rewarded 10-fold.  Check out the conference brochure below and register today at:  http://www.automotivemarketingbootcamp.com