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Brian Pasch was quoted in Time Magazine commenting on the recent launch of an ad campaign by GM aimed at regaining consumer trust and respect.  The article examines the new advertisements that hit the TV air waves and questions whether or not the public will respond favorably. 

New commercials hit the air waves and portray a humble image of a company admitting failure.  In the ads, GM attempts to regain consumer trust by promising a ‘reinvention’ and urging viewers to look beyond the troubles and focus on the future.

According to Pasch, “Consumers love their Chevy Silverado trucks and their Buick sedans.  The new 2010 Chevy Camaro has received rave reviews from car enthusiasts.  Consumers are loyal to specific GM brands and their local dealers.  The irony is at the same time they are disgusted with the letters ‘GM’.  

Consumers see General Motors as a bureaucratic mess and a short commercial is not going to change that impression.”  The full story can be accessed at:   http://www.time.com/time/business/article/0,8599,1903780,00.html

While GM focuses on reinventing their reputation, the House is working on reinventing sales for U.S. car dealers by attempting to pass the Cash for Clunkers bill. The proposed bill would offer consumers who trade in their gas guzzlers a voucher worth up to $4,500 that can be put towards the purchase of a new, more fuel efficient vehicle.  The bill aims to jumpstart auto sales as well as put more eco-friendly cars on the road, a move that could help position the US to become less dependent on foreign oil.  Information on the new bill is available at http://www.cashforclunkersfacts.com/

The PCG Digital Marketing (PCG) is pleased to confirm that Woburn Jaguar has selected their company to create a used car marketing microsite for their Woburn Massachusetts Jaguar dealership. PCG has also been contracted to manage Woburn Jaguar’s Google Adwords campaign.  PCG will also be creating and publishing Woburn Jaguar’s press releases and sales promotions.

This SEO/SEM contract expands their Massachusetts automotive dealer clients which already includes BMW, Acura, Infiniti and Nissan brands.  PCG’s success with Infiniti of Norwood was the catalyst for the introduction and eventual contract with Woburn Jaguar.

The PCG Digital Marketing, Automotive SEO Specialists, have created a used car inventory module that adheres to Google Webmaster Guidelines and is fully ASMAC™ compliant. The new microsite will be located at http://www.usedjaguar-cars.com and will be placed into production in November.

With recent economic strains on local economies, used car sales across the United States have seen an uptick. Consumers are finding great values in Certified Preowned cars and Jaguar’s CPO program is one of the best in the industry. Woburn Jaguar wants to broaden their reach and connect with Massachusetts and Boston area car buyers looking for affordable, luxury preowned cars.

Brian Pasch, CEO of the PCG Digital Marketing, added “PCG’s new inventory module creates an SEO friendly web page for each make, model and year in stock. This architecture, which complies with Google’s Webmaster Guidelines, will give Woburn Jaguar the best opportunity to be matched with local car shoppers surfing on Google, Yahoo or MSN.”

Auto dealers looking to improve the marketing presence of their current inventory do not have to change their existing website platform.  PCG suggests that they keep what they have in place and add an effective marketing microsite for their new and used cars.  The microsite model combines PCG’s new inventory module and a strong URL name which creates a great marketing combination.