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If you are not satisfied with how your automotive Google Adwords campaign is being managed, it is well worth your time to give us a call.  We do not markup or hide Google Adwords costs.  All bids and costs are placed in an account that you own and we manage.  Your corporate credit card gets billed each month for your budget so you know exactly how much is being spent.  We only bill you for the time we spend each month adjusting or editing your ads and landing pages.

Other companies charge a monthly fee which includes Adwords costs and management fees.  The line between fees and Adwords costs are often blurred. It has been our experience that a one price fits all Adwords strategy has too many inefficiencies to be the best solution for an auto dealer.

As part of our Google, Yahoo, and MSN advertising campaign management we include our expertise on creating effective landing pages for each ad.  We prefer that each car model specific ad be directed to its own unique landing page.  The landing page should make it easy for the consumer to understand the current offer on the car and then request a call or email quote.  An effective landing page design can make all the difference in a PPC campaign for car dealers.

Some dealer website platforms do not allow for unlimited pages to be created.  On other platforms, teh complexity of the landing pages are limited.  In both cases, PCG has a solution that can optimize your Adwords campaigns.  We can create optimized microsites which can include dealer editable pages with no limitations to the creativity you need included on the landing page.

These automotive SEO and SEM solutions are part of the unique set of services we offer car dealers.  If you want the very best automotive SEO specialists handling your Internet marketing campaigns, you should give us a call.  732-450-8200

Automotive retailers utilize Internet advertising campaigns as part of their Automotive SEO strategy on Google, Yahoo and MSN. This is not a revelation. What is disturbing is that many car dealers are committed to large monthly PPC budgets without analyzing their campaign data.

Since car dealer sales managers have a very full plate, it is not uncommon to outsource the management of their pay-per-click campaigns. This in itself is not a problem since we offer similar services. What was alarming was at some of our client shops, no one was taking the time to review the PPC data. The campaigns were in an auto-pilot mode, just being funded each month.

As SEO/SEM consultants, we have reviewed client campaigns and found ads running outside of their feasible marketing area. We have found ads that were going to wrong pages. We have seen ads running with expired offers. You name it and we have seen it!

One experience that left us uninspired was our review of a PPC campaign that was setup by a company with the initials R.L. My client that used this firm was convinced that R.L. were PPC experts and did not need that much oversight. They felt that the R.L. proprietary marketing system, which was displaying ads on multiple platforms, was optimized. It took me all of just a few minutes to disagree with my clients and show them a better way to run their ads.

R.L. is a big company with many account managers so this experience may not be typical. However, my clients who have asked us to manage their PPC are very pleased with the results and communication. Our clients feel that they have a much better handle on actual PPC costs. We create an account for each client that they own so they can monitor actual click costs without management fees added.

In our opinion, automotive PPC campaigns need to be updated at least on a monthly basis. Every month new car prices, programs and offers should be tested online. Having generic ads going to generic landing pages is a waste of advertising money and creates lost opportunities.
Don’t forget that some PPC campaigns or tests could be going to outdated pages, so someone inside the dealership needs has to be checking your ads. If you are outsourcing your PPC campaigns and are not having a conference call each month with your marketing consultant, you are wasting money. It’s that simple.

The competitive landscape in the automotive retail world changes every month. Google Adwords is not the Holy Grail. It is not a “set once” and run forever marketing tool, unless you have money to waste. No serious business owner has money to waste. If you are not pleased with the communications you have with a third party management company, give the PCG Digital Marketing a call at 732-450-8200.