News

DENVER, Colorado (August 17, 2010) – Brian Pasch, founder and CEO of PCG Digital Marketing, will present a leadership session at the Innovative Dealer Summit, September 8. 

Pasch’s leadership message is entitled: “Car Dealers are Under Attack.”   

Brian will demonstrate to attendees of The Innovative Dealership Summit the unforeseen negative consequences of car dealers participating in some popular inventory advertising models that are actually hurting their own direct website traffic!  Pasch will also give examples of how car dealers can fight back against online attacks on their brand name.

Innovative Dealer Summit

Denver, The Mile High City, will host representatives of the automotive industry at the Marriott Denver South at Park Meadows for a day-long leadership program on the latest in innovative technologies, social media marketing, search engine optimization, reputation management, sales, service, customer satisfaction, profitability and more.

Summit attendees will include dealer principals/owners, general managers, senior dealership managers and directors, Internet sales managers, business development managers, F&I managers, key dealership leaders, sales leadership, advertising and marketing consultants, controllers and other key decision makers.

Tim Jackson, director of the Innovative Dealer Summit, said, “Brian’s presentation will be very timely and one of the most popular and interesting of the conference.”  The Summit will feature 30 emerging, compelling topics during the 12-hour conference.”

Brian Pasch Included In Program

Brian Pasch, CEO and Founder of PCG Digital Marketing is a popular speaker and writer on digital marketing strategies for the automotive industry.  He is an active blogger on the most visited social networks and forums for car dealers who seek to learn more about SEO, SEM, social media and leveraging the Internet to grow dealership sales.

Brian Pasch is also creator of the popular ASMA Awards (www.asmaawards.org) which recognizes the best digital marketing platforms in the automotive industry.  Pasch also recently announced the largest Automotive SEO Study for car dealers which will start on September 1, 2010.

The Innovative Dealer Summit was created as a directive and priority of the Colorado Automobile Dealers Association. For more information visit www.innovativedealersummit.com

About Innovative Dealer Summit

• Scheduled from 8am to 8pm, September 8, 2010 
• 36 action-packed hours of training during a 12-hour period
• Nationally recognized auto retail thought-leaders
• Top Internet marketing wizards will address dealers

For more information, please visit:

Twitter: www.twitter.com/dealersummit

You Tube: www.youtube.com/drivedenver

The first round of speakers for the 9^th Digital Dealer Conference & Exposition has been released. The event, scheduled for October 12 to 14, 2010, at the Mirage in Las Vegas will feature sessions, roundtables and a vendor exposition for dealership managers and directors who are interested in learning more about doing business on the Internet.

Seven automobile dealership managers have been included in the first round of speakers:

• Broderick Alley, Internet Sales Director, Diehl Auto Group, on building an Internet department with a limited budget
• Todd Crossley, General Manager, Gary Crossley Ford, on how Crossley Ford became the #1 dealer in Kansas City
• Chris Fousek, e-commerce director for the Village Automotive Group in Massachusetts, on using business intelligence to sell more vehicles
• Tim Jennings, Tom Sparks Auto with YouTube video walk-around essentials
• Jim Flint, corporate director of Interactive Sales and Marketing for the John Eagle Dealerships, on building a team and processes so you can set up your own internet department
• Kevin Frye, e-commerce director, Jeff Wyler Automotive Family with real life dealership examples to become leaner and meaner in the market to drive money to the bottom line 
• Shaun Kniffin, Director of Internet Sales and eBusiness Development for the Germain Motor Company on migrating from having an Internet department to becoming an Internet group

All dealership personnel presenting at the 9^th Digital Dealer Conference & Exposition will focus their presentations on real world examples from their experience at the dealership and include new insights and practices that session attendees can take home and implement immediately.

Additional speakers will be announced in the coming weeks.

The 9^th Digital Dealer Conference & Exposition is the ideal learning and networking venue for general managers, dealer principals, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. More than 550 dealership attendees are expected at the fall event along with as many as 90 exhibitors and sponsors. For more information about the 9^th Digital Dealer Conference & Exposition, go to www.digitaldealerconference.com or contact Susan Tyson at styson@dealer-communications.com, 312 558-1799.

The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print Dealer magazine, and online editions of Dealer, Digital Dealer and Dealer Fixed Operations magazines. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.