News

PCG Digital Marketing welcomes Keffer Kia of Mooresville, N.C. into its family of automotive dealerships.

Keffer Kia, which also serves Charlotte Kia customers, has partnered with PCG to handle its online marketing initiatives, including managing its activity on Social Media outlets such as Facebook and Twitter and implementing Search Engine Optimization strategies.

Keffer Kia’s online visibility will increase through on-site and off-site SEO strategies, content development and the opportunity to join PCG’s exclusive Automotive Advertising Network (AAN).

The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry-leading solution for lead generation and direct sales.

Additional PCG services will include: press release writing, link building, video uploads, customer review posting, Google SEO compliance, and maintaining Google Maps and Analytics.

The goal of this new Internet Marketing campaign is to increase the frequency with which Keffer Kia vehicles appear in local and regional search results and to generate additional traffic and leads.

PCG will also work with the Internet sales staff at Keffer Kia to eventually handle these responsibilities on their own, creating an in-house team of Internet Marketing and SEO experts.

For more information on Keffer Kia, one of the top dealers serving Charlotte Kia shoppers, please visit: http://www.kefferkia.net/

About PCG Digital Marketing

PCG Digital Marketing provides comprehensive Internet Marketing and SEO strategies to car dealers across the United States and Canada. For additional information on their services and marketing packages, visit http://www.pcgdigitalmarketing.com

AutoSuccess Magazine, a leading sales improvement magazine for automotive professionals, allocated a prominent two-page spread highlighting the newest automotive digital advertising platform, the Automotive Advertising NetworkÔ (AAN).

After its debut during the 2010 NADA convention in Orlando, the AAN has caught the widespread attention of industry experts, digital marketing veterans and dealer professionals nationwide.

Developed by industry experts Brian Pasch, Sean Wolfington, David Boice and Ananth Godavari, the AAN is a comprehensive digital marketing and branding platform that utilizes proven practices in Search Engine Optimization (SEO), inventory advertising, social media and content publishing.

Using these proven SEO strategies, the AAN helps dealers establish high quality, exclusive leads for less money, translating into higher closing ratios and lower costs for the dealers.  Plus, unlike traditional third party lead collectors, the dealer’s own inventory-listing pages are free of competing ads.

According to Brian Pasch, CEO of PCG Digital Marketing and CO-Founder of the AAN, the Network gives member dealers a national, regional, and local footprint on the search engines so they appear on top of the search results for the vehicles they sell. “The Automotive Advertising Network leverages the power of consumer search and social media to present more opportunities for car shoppers to see their cars,” said Pasch.

The AAN has changed the playing field for dealers who have typically had to compete with national third- party lead providers who have long had an advantage on the search engines because of their national footprint and corresponding search authority.

To learn more about the AAN, it’s member benefits and features, please call Carrie Hemphill at 732-450-8200.

PCG Digital Marketing will be exhibiting at the 8th Digital Dealer Conference in Orlando.

Brian Pasch, CEO of PCG Digital Marketing, will also be leading  a seminar on Automotive Internet Reputation Management on April 21, 2010 at 4:30 pm.  If you are on the fence about attending the Conference, get serious about your digital marketing success in 2010 and get yourself registered today.

AAN To Be Showcased at PCG Booth

PCG gave a sneak peek of their Automotive Advertising Network (AAN) at the 2010 National Automobile Dealers Association (NADA) Convention in Orlando which expands the opportunities for car dealers to advertise their cars for sale online.

The AAN consists of a network of car inventory advertising websites that target local car shoppers and the unique search phrases that they use to research new and used cars for sale.

The AAN will have over 300 websites to assist consumers in its network by the end of April 2010.  The sites will contain automotive buying news, tips, resources and local dealer inventory.

The AAN platform will be formerly launched at the 8^th Digital Dealer Conference in Orlando on April 20, 2010.

In addition to the network of over 300 websites dealers can leverage to advertise their cars, the AAN also includes PCG’s CarPort App™, a software application that allows cars dealers to post their cars on social media websites and popular blogs.  With CarPort App™ car dealers can leverage the search engine power of blogs to write about the cars they sell and include sample inventory in the blog post.

Dealers who don’t want to maintain a blog can subscribe to PCG’s digital marketing package which includes content development, blogging and social media services in a turnkey package.  The AAN and CarPort App™ give dealers the opportunity to create strong local online marketing campaigns internally or in partnership with PCG Digital Marketing.

CarPort Offers Wide Compatibility For Social Media and Blogs

CarPort App™ is compatible with popular blogging tools that include WordPress, Blogger, TypePad, NING, Squidoo and Vox.  PCG Digital Marketing also enhanced CarPort App™ to display car dealer inventory on a tab on a Facebook Fan Page and well as a NING social networking website.   The software application empowers car dealers with unlimited advertising possibilities for the cars that they stock or sell.

To view CarPort in action on a Facebook tab, check out these popular car dealers:

• Checkered Flag Facebook
• Marlboro Nissan Facebook
• West Herr Facebook

Brian Pasch, CEO of PCG Digital Marketing, commented on the AAN;  “Car dealers are looking for incremental sales and leads to supplement their current marketing strategies.  The Automotive Advertising Network leverages the power of consumer search and social media to present more opportunities for car shoppers to see their cars.  With free blogging tools and CarPort App™ combined, car dealers can create unlimited local advertising strategies that can appear on Google Page One for popular search phrases.”

Introductory Pricing

PCG Digital Marketing is offering car dealer’s special pricing for inaugural members of the AAN through June 1, 2010.   Early adopters will have strategic advantages for marketing in the local communities so according to PCG, “the early bird will get the worm”.

The AAN and CarPort App™ is being offered to car dealers for $495 a month and includes the custom setup of the dealer’s Facebook Fan Page inventory tab and training on how to create effect blog content with CarPort App™.

For more information on the Automotive Advertising Network and CarPort App™ contact PCG Digital Marketing at 732-450-8200.  Dealers can also read up on the technology at www.automotiveadvertisingnetwork.com and www.carportapp.com