News

PCG Team in Orlando Gets Ready To Head Back to New Jersey

The 9th Digital Dealer Conference will be held in Las Vegas from October 12-14 th at the Mirage Hotel.. For more information on the conference visit: http://www.digitaldealerconference.com which is the official website for the event.

As we just closed out the 8th Digital Dealer Conference in Orlando, I was reminded once again how important it is for growing car dealers to send their staff to the conference.

The Digital Dealer experience is unlike anything else and the combination of seminars and the very best vendors make the event a must attend educational experience.

From a survey conducted by PCG Digital Marketing, over 35 % of dealers surveyed had no budget allocated to send their staff to conferences Like the upcoming 9th Digital Dealer Conference.  It blows me away that this is the case and that General Managers and Internet Sales Mangers have to beg to attend which will only benefit the dealership 10x.

Are you looking for information on the latest Digital Dealer Conference? Take a moment to watch this video which presents the dates and opportunity for dealers to attend the Automotive Marketing Boot Camp as well as the 10th Digital Dealer Conference in Orlando, April 2011.

At the 9th Digital Dealer Conference in Las Vegas, PCG will announce the winners of the 2010 Automotive Search Marketing Architecture (ASMA) awards. Automotive website vendors will need to submit their completed applications and website examples to PCG by August 15, 2010.

The Conference will run from October 12-14 th at the Mirage Hotel.

Vendors who want to participate in the awards program should contact Carrie Valentine on May 1st for applications.  Vendors can contact Carrie by calling 732-450-8200.

This year PCG has improved the ASMA application process with additional data that will help make the ASMA report even more relevant for car dealers who are shopping for a website advertising platform.

In the 2010 ASMA questionnaire, additional information regarding mobile applications and geo-targeting search marketing features will be required for all applicants.

2010 ASMA Awards

The 2010 ASMA Awards will be presented at the 9th Digital Dealer Conference by Brian Pasch, CEO of PCG Digital Marketing.  To view a list of the 2009 ASMA winners, visit: http://www.asmaawards.org

Automotive Advertising Network Announced at the 8th Digital Dealer Conference

At the 8th Digital Dealer Conference, Brian Pasch, Sean Wolfington, David Boice and Ananth Godavari unveiled their partnership and new organization that is behind the Automotive Advertising Network (AAN).  The AAN is a new strategy for car dealers to advertising their cars for sale.

The AAN was warmly received at a VIP reception at the Digital Dealer Conference that includes auto industry digital marketing pioneers as well as the next generation of digital marketing leaders. The Automotive Advertising Network is now accepting membership applications.

For a modest monthly membership fee, member dealers get unlimited leads for the cars that they sell. Dealers can also utilize the AAN press release publishing network and social media tools for Facebook, WordPress and other popular platforms.

Watch The Video

For additional information on dealer membership visit: www.automotiveadvertisingnetwork.com

The 9th Digital Dealer Conference will be in Las Vegas from October 12-14th.  You can register online and sign-up early to save money on registration fees.  You can visit the Digital Dealer Conference website at: http://www.digitaldealerconference.com/

The 8th Digital Dealer Conference was held in April of 2010 and it was our mnost successful show as a speaker and vendor. The exhibit hall was packed with eager car dealers looking for a competitive edge in their digital marketing strategies.  According to the conference website:

The 9th Digital Dealer Conference & Exposition will be held at The Mirage, October 12-14, 2010. The last conference in Orlando in April drew 559 dealership attendees from 46 states and featured more than 70 companies as exhibitors and sponsors in over 60 booth spaces. Combined, the last two Digital Dealer Conferences drew over 1,100 registered dealers, GMs, GSMs, Internet Sales Managers, e-Commerce Directors, BDC/CRM Managers, Pre-Owned Magagers, Service Managers and F&I Managers – every one of them there to learn more about Internet and technology-related issues from speakers and exhibitors.

We expect as many as 90 exhibitors and sponsors and over 1,200 attendees in Las Vegas this fall, with more than 600 attendees coming from dealerships around the country. We’ve done eight of these and continue to work our formula for attendee success.

Digital Dealer Conference in Las Vegas

I look forward to seeing everyone in Las Vegas and I hope to be invited back to speak on my passion:  Automotive SEO, Digital Marketing and Automotive Advertising strategies.

In the meantime, please follow me on Twitter:  http://twitter.com/automotiveseo  and you can also get updated on our PCG Digital Marketing Facebook page.   Between shows I will be posting Internet Marketing tips that can help you bet your competitors to the punch.