News

The PCG Digital Marketing presented the 2009 ASMA awards on the opening day the 7th Digital Dealer Conference in Nashville.  Brian Pasch, CEO of PCG made the presentation to the award winning companies present at the show.

Six of the nine winning companies where at the conference to accept their engraved awards which included:

• Dealer.com
• TK Carsites
• DealerTrend
• Dealer eProcess
• DealerOn
• Dealer Fire

The three award winning companies not present at the show were VinSolutions, eBizAutos and eCarlist.

On November 1st the PCG Digital Marketing will release the 2009 Automotive Search Marketing Architecture (ASMA) report at the 7th Digital Dealer Conference. I am tallying the final scores from the 34 website platform providers in our study and some early results are very encouraging.

Last year we reviewed 16 website platforms and only 2 platforms scored perfectly on the basics of SEO architecture for car inventory listing modules. This year out of the 34 providers we reviewed, seven platforms had perfect scores on the SEO basics.

This is great news for the automotive industry as more choices become available to assist car dealers with increasing organic search traffic for the cars that they sell. A number of automotive website providers have made significant improvements from our 2008 report.

By the number of improvements that we can see this year it is obvious that companies are listening to automotive forums like ADM, DrivingSales and DealerRefresh.

Scoring Inventory Modules

Of the 34 platforms that we reviewed, the scores on the “inventory modules” section of the scoring process look like this:

• Perfect SEO Scores – 7 platforms
• Partial SEO Compliance – 18 platforms
• Failed All SEO Basics – 9 platforms

We will also be scoring other aspects of the website platforms in addition to their inventory modules. We will be looking at the overall ability of the platform to add user generated SEO complaint content and how well these website platforms appear in search results.

This year’s report will have a number of new categories that are design to help General Managers evaluate the many choices on the market for an automotive website.

Are You Shopping?

If you have a website contract that is coming up for renewal or if you are in the market to change your website platform, I would suggest that you wait until this report comes out on November 1st.

The 2009 Automotive Search Marketing Architecture (ASMA) white-paper will be released at the 7th Digital Dealer Conference in Nashville.

This year, Brian Pasch and the team at PCG will review over 33 automotive website platforms and grade them on their SEO architecture and Internet search marketing capabilities.  This is double the number of company that were reviewed last year.

The ASMA report will be distributed at the Digital Dealer Conference in Nashville. 

PCG will be presenting companies with outstanding technology with engraved awards to proudly display at the Conference and in their offices. 

After the conference, the report will be made available online on www.dealer-seo.com.

2009 ASMA Candidates

Here is the list of companies that will be reviewed in the 2009 ASMA study:

If we missed any important companies, please send Carrie Valentine an email so that we may still have time to review their technology. Carrie can be reached at carrie@paschconsulting.com.

The PCG Digital Marketing is the host of the Pasch Halloween Bash which is being held on Halloween Night in Nashville.  Conference attendees are invited to attend by they must RSVP in advance since tickets are limited.  RSVP to Carrie Valentine at 732-450-8200.