Car Dealer Websites

If you are looking to change your existing car dealer website platform, please take time to research what features are the most important to INCREASE  online sales.  Don’t get too “drunk” on what sales professionals tell you about their new platforms.  Take the time to test and measure which car dealer website platforms have the power of both organic search (Automotive SEO) and visitor conversion. 

Call dealers that are using the platforms you are considering. Ask questions on industry forums like the Automotive Digital Marketing forum to see if the platforms you have narrowed down stand the test of peer  scrutiny.

Changing Your Automotive Website

When you switch website providers you will have a short term DIP in visitor conversion because all of your website pages, except for your home page, will be changed with new names.  This means that if you had 400 pages indexed in Google, 399 pages will break. 

With this is mind, when you do cut-over to a new provider, make sure you have them set a 404 redirect so that any broken links go to your homepage.  You might THINK that this would be standard procedure, but it is NOT so ask specifically and test after the cut-over is done.

You should also do some advance planning before the cut-over to drive additional organic traffic to inside pages on your new website the day after the cut-over is complete.  In effect, you want to stimulate the search engines to find your new interior pages by creating links. Plan to use press release, book marking tools and social media to create links to the new main interior pages.

Best Car Dealer Websites For SEO & Conversion

If you would like our advice on which car dealer platforms offer the most Internet Marketing strength, give us a call.  There are ONLY a handful of platforms that represent the best in Automotive SEO and visitor conversion.  Our company does create Automotive Microsites.  You may be inclined to think that we would be biased and tell you that our solutions are the best.  Wrong.

We believe that our services compliment a strong primary car dealer website platform. So, it is in our best interests to show our clients what we beleive is the best car dealer website platform for Internet Marketing.  Also, keep in mind that every month new features are being added to car dealer platforms.  What was bad six months ago could be great today.

With these changes in mind, let us help you find the right “next” car dealer website platform for your dealership.  It all starts with a call. 732-450-8200.

Automotive Microsites

If you would like to learn more about the power of WordPress Microsites for car dealers, check out some of our client examples at:  www.seomicrosites.com