I hate to waste time but there are some things that you have to plan for just in case they happen.  Life insurance is one of those things that needs advance planning.

For Automotive SEO being the first to act can often be tipping point for success.  This is one of those times where car dealers who act now, may be rewarded this summer with greater organic search traffic.

If you have not been paying attention to the Cash for Clunkers legislation that is being considered in Washington, you should start reading.  You can visit www.cashforclunkersfacts.com  and read the news posts on the website for a quick briefing.

Since the bill is not assured of passing, you have to decide if you want to invest a little time to start to optimize your website for the eventual searches that will take place if the bill passes.  If the bill passes, it is estimated that there will be a surge of new car sales ; 1.4 million cars are some estimates being tossed around.

Survey of Consumer Interest

From the chart below, Toyota, Honda, Ford and Chevy dealers already have a considerable edge in consumer interest. The Toyota and Honda rankings did not surprise me but I was pleased to see that Ford and Chevy are the 3rd and4th most popular brands consumers are interested in if the bill passes.

If you are one of these four dealers, there are many clear reasons why your website should start talking about this legislation.  You can use the data on this chart to start a content marketing campaign that says that consumers are acknowledging your brand’s success in creating fuel efficient cars that people want to buy.

If you are not selling one of the top four manufacturers consumers are considering, if they will get a $4,500 cash voucher, then your attack plan is different.   The real question is that if you have 30-60 days in advance of the bill being signed, what will you do to educate consumers that your brand sells fuel efficient cars that qualify for this voucher.

Cash For Clunkers Dealer Badge

Consumer interest is high so I thought that I would share this insight with my blog readers so at least a group of car dealers would be prepared, if the bill is signed.  I have created a Cash for Clunkers Participating Dealer badge which you can add to your website and blog to start to create an awareness with consumers who visit your website.

To get the code to add the badge to your website, follow this link:

http://www.cashforclunkersfacts.com/bill/dealer-cash-for-clunkers-badge

This badge can be linked to a page that you create that outlines your support of the bill and that consumers who want assistance with purchasing a new fuel efficient car should contact you.   Your dealership should be the FIRST in your area to call yourself a participating dealer which will start to raise questions about the bill and how you can help.

If the bill never passes, you will still be capturing new leads from consumer searches about the bill in your state if your content is optimized properly.  If the bill passes, a flood of new cars sales will be up for grabs and who is going to get the most sales, depends on your readiness.

Auto dealers looking to enhance their existing Internet marketing strategies with search engine optimization (SEO), press release marketing and social networking turn to the Pasch Consulting Group for success. The Pasch Consulting Group, founded by Brian Pasch, is a leader in Automotive SEO.   Brian is an active writer on automotive Internet marketing strategies and has created Internet marketing seminars in conjunction Dealers Edge and Digital Dealer. 

You can check out Brian Pasch’s Automotive Internet Marketing contributions at:

• Automotive Digital Marketing
• Driving Sales
• Internet Sales Manager
• Dealer’s Edge

We Practice What We Preach

In fact, when you search for the term “Automotive SEO” in Google this website (www.dealer-seo.com) is #1 in the USA.   The Pasch Consulting Group is also #1 in the USA for “car dealer SEO” and dozens of other search phrases.  If PCG can achieve national page one results for their own business, image what they can do for your car dealership in your state.

The Pasch Consulting Group has partnered with ClaraMark to provide optimized websites in the Spanish language.  If your car dealership is located near communities with a large percentage of native Spanish speakers, a Spanish SEO strategy could yield incremental sales.  Be the first to dominate Spanish search phrase in your PMA for the brands that you sell.

Effective Automotive SEO Strategies

The Pasch Consulting Group has help dealers across the county dominate organic search results in their state. In fact, our unique business model is embraced by car dealers because we only work for one brand per state.  Only one BMW dealer in Florida, only one Chevy dealer in Illinois can utilize the expert strategies pioneered by Brian Pasch.

 We can assist you with expanding your current Internet marketing strategies with: 

• WordPress Microsites
• Press Releases
• Blogging
• Twitter & Facebook
• Reputation Management
• Consumer Reviews

If you want to dominate Google organic search for your brand in your State, setup a free consultation. We will only work with one brand per State which means we will not be working for your in-state competitors.

Call us at 732-450-8200 and ask to have a free consultation with Brian Pasch.  You can also visit our website at: www.paschconsulting.com

References

If you would like to see examples of our work and a list of auto dealers you can call to validate our expertise in Automotive Internet Marketing, click here:  Pasch Consulting Group References

Google organic search results are getting more interesting to read. The trends that I observe are very encouraging to business owners who are using press releases to promote their business. 

Just today I posted a press release for an upcoming SEO briefing that I am conducting in Red Bank New Jersey.  Three hours later, when I was doing a Google search on my name, I noticed that Google had a special graphic to call attention to my press release since it included my name. 

The little newspaper graphic really calls out attention to the news story which I consider a big win for companies where are taking the time to promote their businesses with content publishing.  Notice that the press release title and teaser are included in the SERP as well as the press release source.  The graphic “call-out” for the story will make your press releases more noticeable on a search results page.

If you are not publishing out a press release every month, you are missing a great opportunity to gain Google page one placement for local targeted search phrases.  Remember, I have listed a number of free press releases websites that can help your Internet visibility immediately.  Now, with these icons highlighting press releases, it makes even greater sense to start writing.

Google Free Profiles in SERP

In addition to press releases, Google will also display a graphic/photo along with your name if you have created a free Google Profile.  If you have a Google email address, log into to Google and go to http://www.google.com/profiles and you can create a free listing.  When you create the profile, make sure you customize the URL with your name.  If your name is taken, you can add your state on the end to make it unique.  This way your URL is personally branded like this: http://www.google.com/profiles/brianpaschnj

When you do a search on your name, Google will show your profile if it is completely filled out.  Here is what you see when you do a search for my name. 

Once again, anyone doing business today will have their name Googled.  So why not have a free iconic listing showing up in Google search results.   Your profile can have all your contact information as well as a link to your website.  This free personal branding is something that should not be ignored.