Internet blogging has given individuals unprecedented access and free distribution of written content and opinion.  This is both a blessing and a curse depending on the content and target of the written piece.  The need for Internet Reputation Management has sky-rocketed in response to business owners who find themselves confronted with highly visible commentary of their business on  Google, Yahoo and MSN searches.   

Business owners  often feel helpless in protecting their online reputation from valid blog posts and  negative posts planted by competitors.  On the flip side, businesses often fail to leverage positive commentary and testimonials posted on the Internet. Having a proactive strategy for disseminating positive commentary can often be the best defense against future negative attacks.

Internet Reputation Management services have a bright future. New web content is growing in direct relation to the explosive growth of social networking portals.   Each month new tools are being made available to allow a non-technical Internet user to create their own website, blog and social networking portal.  With the ease at which content can be created, organized and shared on the Internet, business owners need to be mindful of what is being written about their company.

Free Basic Reputation Tracking Tools

Protecting your reputation on the Internet can start with using a simple and effective tool called “Google Alerts”. Once you create a free Google account, you can enter specific search phrases into your own watch list.  Google will then send you an email with links to articles that include the phrases in your watch list.  You can request notifications as they happen or summarized daily, weekly or monthly. I would recommend that you start with the “as it happens” choice for a week, and then decide if you want to move it to “once a day”.

For our company, our watch list includes ‘Brian Pasch”, “Pasch Consulting”, “Pasch Consulting Group”, and “NJ SEO”. We also include in our watch list some of the buzz words in the niches we cover.  For our Automotive Marketing Division our watch list includes: “Automotive SEO”, “Automotive Digital Marketing” , “Car Dealer Websites” and “Automotive SEO Specialist” .  We use Google Alerts for both reputation management as well as tracking what other companies are posting in our competitive space.

Creating your Reputation Management Watch List

 A recommended strategy for a business watch list would include your business name, your product names and the names of your key executives.  Knowing what is being said, both positive and negative, is the first step in creating a sustained reputation management plan.

Your Internet Reputation Management strategy should have a clear escalation plan for positive and negative commentary.  Positive commentary should be evaluated and the very best should be included on your own company blog or website news page.  You may want to get permission from the individual to repurpose their commentary in your marketing materials.

Negative content should have an immediate response strategy which is best handled by a seasoned SEO and Reputation Management Consultant (RPC). Every post will have a different strategy depending on where the post was made and the policies of the website host.

Reputation Management for Professional Services

Recently, a New York City executive coaching and placement firm called the Pasch Consulting Group about a barrage of vicious attacks on the firm’s founder and on the services they offer for executives in transition.  The negative posts were well planned and well placed so that they appeared on Google Page One, when consumers issued a search on the company name.  The CEO said that these comments were directly hurting their business and needed immediate relief.

 The company’s lawyer had already pursued legal action against the individual who posted the verbal assaults under different names and aliases.  This disgruntled individual eventually signed a retraction letter and promised to stop this Internet reputation attack.  In reality, he never stopped posting.  So we were called in to help. Within 30 days we were able to have the most visible articles removed from the various websites. We also found additional negative posts on business portal sites that we were able to remove directly.

PCG created an offensive plan to get articles posted about the hundreds of satisfied clients the company had from its long history.  For this client, they never invested the time to post their client testimonials and case studies on the Internet.  Using various techniques, PCG was able to add significant content in Google page 1 and 2 for searches on their company name.

Reputation Management for Car Dealers

For Automotive Dealers, online reputation management must be part of your Internet Marketing Strategy to protect your Primary Market Area (PMA) from neighboring car dealers.  If a car dealer’s visible Internet reputation is poor, consumers may very well shop at a neighboring dealership.  

I have seen posts on the Internet that were outlandish and shocking.  If I were in the market to buy a car, these negative posts would give me second thoughts about buying from certain dealers.  It only takes a few angry consumers to make any dealership look like the devil.  You can search Google yourself to find dealers being called racist, discriminatory and deceptive. 

Often, consumers have a choice between two dealers that are 15 miles apart. If one car dealer has glowing reputation scores and one has low scores, reputation can sway their final pick.  I recognize that other factors play a part in that final decision like price, convenience and availability.  However, if your Internet reputation can be improved, taking remedial action is mandatory to continue to grow your Internet sales leads.

Sites like DealerRater.com, Yahoo Local, Insider Pages, Google Maps and Yelp all have review engines that can appear on Google Page One when consumers search your business name.  General Managers need to implement a system to regularly request positive review from their customers.  This can include new car customers as well as service customers.

Businesses should create a list of all review pages in an email and send these links to satisfied customers.  The email should request that they post an honest review of your company.  Do not attempt to post customer reviews from your own business computers.  Many of these sites track IP addresses and you could be banned from the directory for review spamming.

Empowering Your Satisfied Customers

Reputation Management requires both an offensive and defensive strategy.  The longer your offensive strategy is in place, the harder it is for negative commentary to drastically affect your business.  If you have been lax at posting positive commentary, then ANY negative commentary will look out of proportion.

Business owners can no longer ignore public commentary and commercial review websites.  A restaurant owner that has a comment posted on the Internet about a food poisoning episode, without balanced commentary, will be affected for consumers looking to try a new restaurant using Internet based searches.   A hotel that has posts about dirty bed linens and mildew will see their online bookings drop.  Simply stated, any post with your company name needs to be reviewed.

The Pasch Consulting Group has effective methodologies and strategies to assist business owners in implementing  a solid reputation management action plan.  If you would like additional information, visit www.paschconsulting.com

If you are not satisfied with how your automotive Google Adwords campaign is being managed, it is well worth your time to give us a call.  We do not markup or hide Google Adwords costs.  All bids and costs are placed in an account that you own and we manage.  Your corporate credit card gets billed each month for your budget so you know exactly how much is being spent.  We only bill you for the time we spend each month adjusting or editing your ads and landing pages.

Other companies charge a monthly fee which includes Adwords costs and management fees.  The line between fees and Adwords costs are often blurred. It has been our experience that a one price fits all Adwords strategy has too many inefficiencies to be the best solution for an auto dealer.

As part of our Google, Yahoo, and MSN advertising campaign management we include our expertise on creating effective landing pages for each ad.  We prefer that each car model specific ad be directed to its own unique landing page.  The landing page should make it easy for the consumer to understand the current offer on the car and then request a call or email quote.  An effective landing page design can make all the difference in a PPC campaign for car dealers.

Some dealer website platforms do not allow for unlimited pages to be created.  On other platforms, teh complexity of the landing pages are limited.  In both cases, PCG has a solution that can optimize your Adwords campaigns.  We can create optimized microsites which can include dealer editable pages with no limitations to the creativity you need included on the landing page.

These automotive SEO and SEM solutions are part of the unique set of services we offer car dealers.  If you want the very best automotive SEO specialists handling your Internet marketing campaigns, you should give us a call.  732-842-4720

The Pasch Consulting Group (PCG) is pleased to confirm that Woburn Jaguar has selected their company to create a used car marketing microsite for their Woburn Massachusetts Jaguar dealership. PCG has also been contracted to manage Woburn Jaguar’s Google Adwords campaign.  PCG will also be creating and publishing Woburn Jaguar’s press releases and sales promotions.

This SEO/SEM contract expands their Massachusetts automotive dealer clients which already includes BMW, Acura, Infiniti and Nissan brands.  PCG’s success with Infiniti of Norwood was the catalyst for the introduction and eventual contract with Woburn Jaguar.

The Pasch Consulting Group, Automotive SEO Specialists, have created a used car inventory module that adheres to Google Webmaster Guidelines and is fully ASMAC™ compliant. The new microsite will be located at http://www.usedjaguar-cars.com and will be placed into production in November.

With recent economic strains on local economies, used car sales across the United States have seen an uptick. Consumers are finding great values in Certified Preowned cars and Jaguar’s CPO program is one of the best in the industry. Woburn Jaguar wants to broaden their reach and connect with Massachusetts and Boston area car buyers looking for affordable, luxury preowned cars.

Brian Pasch, CEO of the Pasch Consulting Group, added “PCG’s new inventory module creates an SEO friendly web page for each make, model and year in stock. This architecture, which complies with Google’s Webmaster Guidelines, will give Woburn Jaguar the best opportunity to be matched with local car shoppers surfing on Google, Yahoo or MSN.”

Auto dealers looking to improve the marketing presence of their current inventory do not have to change their existing website platform.  PCG suggests that they keep what they have in place and add an effective marketing microsite for their new and used cars.  The microsite model combines PCG’s new inventory module and a strong URL name which creates a great marketing combination.

A well-tuned Google Adwords (PPC) campaign is extremely effective in generating car sales leads. Pay per click advertising, when combined with a good landing page, can deliver an excellent ROI. Google display and banner ads, even when they are not clicked, can also increase brand awareness in your local market. If you are not using Google Adwords, you are making your competitors very happy.

During difficult economic times, everyone is evaluating their spending, so I thought I would comment on what I have observed in September and October managing dealer SEM campaigns. In the past month we have seen the most volatile sessions in the history of the stock market. We have seen great companies collapse and other tossed away like dirty rags. It’s a scary time for consumers and for car dealers. This fear is manifesting itself in consumer click behavior.

For car dealers, PPC beats the pants off a full page ad in a local paper. It has more quantifiable results than radio or TV. Many of my car dealer clients have pulled out of the typical Sunday ad section. The money spent on a full page newspaper ad in New Jersey may cost around $2,000 - $3,000 depending on the paper and the results are very hard to track. That same investment in PPC would yield traceable sales results and help to develop your Internet cost per new retail sale.

Economy is Changing CPC rates

In the past month, my automotive clients have actually seen an increase in their costs per click (CPC) and a decrease in conversion. Bids for popular keywords have risen about 20%. My guess is that more car dealers are shifting the ad spending to the Internet. It may also be that dealers are more desperate and throwing money at the Internet without a true digital marketing plan. The costs per click for some keywords are becoming absurd.

In this economy there are more window shoppers than buyers. The data that I am seeing would indicate that dealers should test specific PPC ads vs. more general PPC ads. Dealers should also test different messaging for used cars since used car sales are on the rise.  With CPC rates rising, its important that your ads don’t attract unqualified buyers.

For example, a Google ad that says “Ultimate BMW Car Sale” may generate a lot of clicks and costs but few leads. In this economy, I would suggest that you test a general ad with an ad that is more specific. A specific ad would be “08 BMW X5 $450/m”. The idea is that if someone could only afford a payment of $300 a month, they will not be clicking on your ad and wasting your money.  You can repeat this type of ad test for each model you sell and make sure that ad goes to a model specific landing page.

Free Offers Can Burn Cash

We manage the SEM campaign for an award winning Australian winery. Mollydooker winery tested a free shipping offer on Google this week and had to pull it after 2 days. The ad’s curb appeal was great and generated double the amount of clicks, but the offer resulted in very few purchases.

In this case, I think that people are cutting back on non-essentials. They “act” like they may buy but in the end they are just shopping.  In the Mollydooker example, I get the feeling that consumers are deciding to buy a few bottles of wine locally compared to buying a full case online. When things are great, people don’t mind stocking up on good wine. Today, when cash flow is tight, even free shipping is not enough to get their wallets open.

SEM is actually achieving excellent click rates in this crisis, but the ”offer” should be refined to compensate for the fact that there are more tire kickers surfing teh Internet than those who are ready to buy.  To run an effective Google PPC campaign there should be one standard operating procedure: test and test again. As long as you are testing your ads you will avoid spending good money on bad ideas.   Don’t start a PPC campaign and let it run unsupervised, it could be costing you more than you realize.

I recently saw a post on Facebook from a web designer asking the question “How do I respond to an potential employer asking me: What would you do to improve our website?”  This is a tricky question since you don’t want to piss off the person who is interviewing you by insulting the dealership’s website. The flip side is that if everyone is kissing up to the interviewer you will never be able to stand out from the pack.

My advice is to focus on some “facts” about the website and stay away from commenting on the design which is subjective. For example, if a person is interviewing for an Internet Sales Manager job, addressing the question with facts on how they could improve their web traffic and lead flow is always a better tactic than commenting on photos, colors or music.

Anyone who is seeking an Internet Sales Manager job with an automotive dealer should do a little homework on the dealer’s website prior to the interview.  This will prepare them for any questions regarding their ideas about making their Internet department stronger.  Having data collected from the Internet is less offensive than an opinion. Especially when your findings show that the car dealer has been slacking compared to their peers.

Here are some tasks candidates should complete prior to their interview:

Visibility: Type common keywords into Google and Yahoo search engine.  If you are interviewing with a Nissan Dealer in Boston, type in words like “Boston Nissan”, “Nissan Used Cars Boston” and “Nissan Altima Boston”. Create a chart of where their company website ranked for those terms.  You may want to include on the chart any competitor’s websites that rank above their website for those same keywords. 

Traffic: Check the www.alexa.com  traffic to the website and show how their traffic compares to a few of their competitors.   If traffic is low compared to your competitors you should find out how they are achieving such a difference in daily web visitors.

Popularity: Find out how many links are pointing to the website by going into Google and Yahoo and typing in “link:www.yourwebsite.com” and see the quality and quantity of links.   A low number of links could hinder the sites competitive edge.   Compare the number of links to their website to link counts that are for your local competitors.

Quality: Find out how many broken links are on the website using a free tool like “Xenu”.   Broken pages can frustrate users and block new traffic which the owners of the website may not be aware of.   You can see how this tool works and download a free copy from: http://seo.brianpasch.com/Xenu-LinkSleuth-Finds-Broken-Web-Links.htm

Content: See how all the website page titles and descriptions “display” in the list when you go into Google and type “site:yourwebsitename.com“.  Are the page titles unique and do they read like a good table of contents?   If many of the page titles and descriptions in the list are identical, this is a big red flag. Pointing this out in an interview will convey your awareness of Google’s Webmaster Guidelines.

Responsiveness: Fill out a lead form with a fictitious name but use your email address.  See how long it takes for someone to call you and email you.  Grade the call as if you were an interested consumer.

Reputation: Type in the car dealer’s name into Google and Yahoo and see if there are any consumer reviews or comments.  If negative comments appear on Google page one, suggest that they hire an Internet reputation management firm to help move these comments off of Google page one.

Form vs Function
 
Let me suggest that that there is some futility in focusing on a website graphical design if consumers can’t find the dealer website in the major search engines.  By focusing on the search marketing aspects of the site, you can demonstrate ways in which you can grow the dealer’s business through better website architecture, better indexing and better SEO which should align your interests with the GSM or GM.

Most business owners would like to leverage their website for increasing sales.  Graphics designers are easy to find.  Finding people who can turn an average website into a lead generator or a sales generator will differentiate you from the crowed list of web developer applicants.  If you do your homework, your interview will be very impressive.

Adwords Campaigns Get a Facelift

Over the past year dozens of new social networking or blog platforms have come to market with odd names like Vox, Naymz, Ning, Squiddo and Knowl. These names represent only a small portion of the platforms that have been recently launched to compete for your time, personal information and blogging articles.  These websites are not directly competing with Facebook, LinkedIn or MySpace since each site offers its own twist and value proposition.

With ever increasing competition for Google page one ranking, I decided to test some of the newer social marketing platforms to see if they can supplement my existing web marketing strategies. Since many companies hire an outside business to build their primary business website, I wondered if these social platforms could also provide fast, easily deployable content that Google would respect.

Automotive Marketing on VOX

So, I started searching on Google using search terms for a few of my business niche services.  One phrase I tested was “automotive seo”.  When you type this into Google, I have two of my marketing websites appearing on Google Page One: www.dealer-seo.com and www.paschconsulting.com .  However, the very first listing I saw was http://automotove-seo.vox.com, and my eyes went wide.  What is VOX?  I didn’t know it at the time but it actually is a very good website marketing platform that anyone can setup in minutes to attract people with similar interests or new customers. 

Instantly I created http://automotiveseo.vox.com and started to complete my profile.  Take a look at what I have started in the past few weeks to see what a new VOX site looks like. Since the site is new, I only have four articles written. Being that Google respects this platform, I’m convinced it’s a place to create a social networking site.  One of the reasons I believe in the VOX platform is that it creates a “sub-domain” for your VOX site name. A sub-domain is the text to the left of the vox.com domain, so in my case the subdomain is exactly the search phrase I want “automotiveseo”.  Google uses the text in a sub-domain to match search results.

 So, savvy marketers could snatch up wine marketing keywords such as:

• http://usedcars.vox.com
• http://bmwcars.vox.com
• http://chevycars.vox.com

These subdomains may have been already taken, but you get the idea; snooze you lose. Pick your VOX site name carefully and I suggest that you use Google’s free Keyword Tool to find the best search phrase for your VOX site name.  Since your primary website is most likely under the control of your web master, you can use VOX to post regular articles as a blog, photos, and special offers with a very easy interface.  If you commit to the platform, you will find that Google will rank the your VOX site in their index, and maybe you can pin a top search phrase in your marketing niche like “automotive seo” .

 

Ning - Another Successful Platform

You will also see on Google Page One a site called Ning.com when you search for the phrase “automotive seo”.  Ning is another instant website platform that Google respects from the search results for this phrase.  I created a profile on http://automotive-seo.ning.com/. Once again the site is new, but from other research on the web, this platform is designed to reward good content with top search results.

Squiddo - Creating a Marketing Lens

Quiddo is anotehr marketing platform that shows equally exciting potential.  My Dquiddo page is located at: http://www.squidoo.com/automotive-dealer-seo.  They ket to the ultimate success of each of these platforms is to make sure you create original ocntent on each website platform.  If you don’t have time to write, then just pick oen and focus on building that site with content.  Having too many sites with light content will not achieve the goals that you would liek to achieve.

Automotove SEO Tools

Each of these website platforms provide ample places to create back links to your primary website.  This means that all blog posts can have a live link back to a page on your website where additional information can be found.  This is a big win for enhancing your SEO strategies in a professional manner while increasing your search placements in Google search.

There are a number of great sites that we are testing at Pasch Consulting Group and the early results have been very promising.  If you are serious about increasing the visibility of your company on the Internet, platforms such as VOX and Ning are an inexpensive way to grow links, traffic, and awareness of your primary marketing website.

With dozens of automotive website platforms on the market, it is challenging for car dealerships to sift through the marketing hype and evaluate inventory listing modules for their search marketing potential.  The ideal inventory management module will be visually attractive to the online shoppers as well as following the guidelines set out in Google Webmaster Guidelines for indexing. 

If your inventory module is ONLY good looking, you will have to rely more heavily on paid advertising to get direct traffic for model specific searches.  Specifically, if your inventory module is not presenting unique page data for each car in stock, it will be hard for Google to match long tail searches.

For example, if a consumer in Massachusetts types in “2008 BMW X5 Black Boston“, only those dealers with optimized marketing pages will be on Google page 1 or 2.  If a car dealer does not have an SEO friendly inventory module, they will have to rely on getting on page one for the broader search of “BMW X5 Boston”.    Most dealers will fail this test since third party lead collectors normally appear on Google Page One for broad car model/city searches.

The point of this discussion is that dealers should show up for both BROAD and LONG TAIL searches.  Since most dealers have a choice on inventory modules, why not choose one that is strong for organic search optimization; broad and long tail searches.

What is blocking Long Tail Searches?

There are a many technical reasons why car dealer platforms are not SEO friendly, but in this article we will mention two reasons that we have found from our automotive SEO consulting projects.  Dealerships have been chosen at random from Google searches or manufacturer websites to demonstrate our criteria for inventory modules that are NOT SEO friendly. 

The provider of the website platform used by the dealerships we have reviewed may have other software alternatives than those implemented on the sites we visited, so please check with them directly if you have any questions.  This is because the dealership websites that are contained in this review may have elected not to purchase a new inventory module from their software vendor, so please confirm our findings with your own research.

Reason #1 - Flash Based Inventory Modules

On these websites the inventory lookup tool is 100% flash, and as you select different cars from a list, the page titles and page description tags do not change.   This is a very common problem with flash websites.  Google claims that it can now read the text on flash pages; however it does not resolve the architecture problems.  This means that even if Google can read the text, there are no unique page titles and descriptions.  In a head to head test, an inventory module with unique HTML pages, titles, and tags will always beat a single page flash module in organic search.

If you visit www.accollinsford.com you can see a perfect example of a flash based inventory module that does not have unique page URL names and unique HTML page titles.  If you go to their new car inventory module and click on a few new cars in stock, you will see that the page Title in the browser bar stays fixed and displays:

“AC Collins Ford | Pasadena - Houston - Deer Park - La Port - Clear Lake - Channelview - Dickinson - Webster - Alvin - Seabrook - Kemah | New - Used Car - Pre-Owned Ford Dealership | Texas”

The HTML Title should be specific to the car that is being displayed.  According to Google Webmaster Guidelines:

“Make sure that your <title> elements and alt attributes are descriptive and accurate.”

So, this <title> tag should really be about the specific car displayed on the page.  If a 2008 Ford Edge in Ice Blue Metallic was shown, the <title> tag would be better formatted to read

“2008 Ford Edge - Ice Blue Metallic - Pasadena Texas”

Having the same <title> tag for every car forces you to create a “one size fits all” tag which is what AC Collins Ford’s website tried to create.  It’s inaccurate since this is a new car page and not a used car or pre-owned page.  It’s inaccurate since it does not mention the primary focus of the page’s information.  It’s also too long and does not fit in the Google <title> display area, from our experience.

                                                                                                                   

Reason #2 - Framed Inventory Modules or Ajax Inserts

On these websites, HTML coding is used for the outer wrapper of the website page, but the inside of the page , which is the car details, changes as different cars are selected by the shopper.   This is often described as a webpage inside another webpage.  A good analogy is a digital photo frame with the word “Family Photos” printed on the wooden frame.  The frame always says “Family Photos” regardless of whether the photos being displayed are of a car wreck or famous celebrities.

Using this analogy, a framed inventory module has static page <title> like: “ABC Dealer - New BMW Cars in California.” When Google sees the page, all cars have the same HTML Title and Description tags.  This can results in hundreds of website pages with the same titles and description which is in exact opposition to Google Webmaster Guidelines. In the worse case, it generates one page for ALL new cars in stock and one page for ALL used cars in stock, turning your dealer website into a few dozen pages in size.

A good example of this is Marlboro Nissan, (www.marlboronissan.com) and you can click on any new car in stock and the page titles and page descriptions are all the same, pinned at:

<title> Marlboro Nissan | Marlborough Nissan Dealers | Nissan Boston MA | Nissan Cambridge MA | Nissan Worcester MA | Nissan Quincy MA | Massachusetts New Nissan Dealership</title>

<meta name=”description” content=”Marlboro Nissan, your Boston Massachusetts Nissan dealer. With Nissan cars, trucks, SUVs, and Vans for Marlborough, Boston, Cambridge, Quincy MA, Worcester, and Lowell Marlboro Nissan Where it’s all about you”>

Once again, the title is not specifically identifying the content of the page.  As the consumer uses the inventory module, the outside frame stays the same and the inside changes. Unfortunately, Google reads the tags on the outside frame for tags associated with the URL page name.

In this case, if Marlboro Nissan has 200 new cars in stock, Google will only see the outside framed page called http://www.marlboronissan.com/New-Inventory.html .  Thus they will never have 200 individual car pages that are associated with www.marlboronissan.com, only one.  They will never have 200 new car pages with optimized HTML <title> tags and META descriptions associated with www.marlboronissna.com.   This reduces their ability to have exact matches for long tail searches like “2008 Nissan MDX Boston”

Finding a Better Mouse Trap

There are a few dozen companies that offer website inventory modules.  Of these, a few of the companies are getting closer to the ideal inventory module.  For example, Chrome Systems Corporation*** has the copyright notice for the new car inventory module software used on www.billsullivan.com, and their inventory module has dynamically changing <title> tags.  They do not have SEO friendly URL names so the module does not get a perfect score. 

If you go to this page:  http://www.billsullivan.com/VehicleDetails/1115829624  you will see that the <title> tag is very accurate and descriptive. In our opinion, it is a bit too long.  It reads:

2009 Buick Enclave CXL Black 4 Dr. Wagon.  A Buick Enclave at Sullivan Buick Pontiac GMC Arlington Heights IL

Even the META tags are dynamic, which is very good for reaching long tail searches.  The Chrome Systems software generated META tags are:

<meta name=”description” content=”A 2009 Buick Enclave CXL 3.6L 6 cyl Black 4 Dr. Wagon. This 2009 Buick Enclave CXL is available at Sullivan Buick Pontiac GMC in Arlington Heights IL. This  Buick Enclave is a Black 4 Dr. Wagon with a Automatic transmission. The stock number is 5631 and VIN is 5GAEV23D59J130141. Call (847) 666-5973 for more information.” />

<meta name=”keywords” content=”2009, Buick, Enclave, CXL, 3.6L 6 cyl, Black, 4 Dr. Wagon, Sullivan Buick Pontiac GMC, Arlington Heights, IL, Automatic, 5631, Gas, %VEHICLE_STYLE%, Invoice, MSRP, Online, 2009, Buick, Enclave, CXL, Internet, Price, Sale, Research, Information” />

This inventory module is very good with one exception.  The URL name is:  http://www.billsullivan.com/VehicleDetails/1115829624.

It would be better if it included the model information in the URL.  This example is closer to the ideal platform, but in our opinion, this platform still leaves the ball on the 10 yard line. 

That said, this module is probably better than 50% of the dealer sites on the market today.

The Ultimate SEO Friendly Inventory Module

The Pasch Consulting Group is coming to the market with what we believe is the most SEO compliant car dealer inventory software for the Internet.  The software will be fully compliant with Google Webmaster Guidelines and will be offered to a select number of car dealerships across the USA in November.  If you are a General Manager or Internet Sales Manager and would like more information on the PCG Inventory module, give our office a call.  732-842-4720.

 

 
*** Chrome Systems Corporation is not affiliated with Pasch Consulting Group nor have they submitted their website for review.