Car dealers are waking up to the fact that they need to own their Automotive SEO Strategies and not farm them out to third parties without their direct involvement.  Internet Sales Managers have to become better acquainted with the fundamentals of search engine optimization and pay-per-click advertising.  Dealers can not just “hope” that their SEO consultants are doing a good job.  Dealers need to inspect and validate Internet marketing strategies.

With traditional print media, dealers always proof their printed ads before it goes to print.  In today’s world of Internet Marketing, dealers need to review the automotive SEO strategies proposed by outside consultants. Dealers need to check the data to see if they are achieving the goals of the franchise. If dealers do not inspect their SEO results, they will end up wasting value time and money.

Dealers are also coming to the understanding that changing their automotive dealer platforms every few years is killing their organic page indexing.  Selecting an effective automotive SEO platform is not as easy as some may think.  We have tested many of the current automotive website platforms on the market and MANY come up short of an ideal situation for Internet Marketing. 

However, when you do decide to switch your automotive website platform, it should be done with the advice of an SEO consultant to minimize broken or orphaned links in Google and Yahoo.

The Pasch Consulting Group is an automotive SEO consulting firm that has proven strategies for car dealer website search engine optimization.   We will optimize your existing website platform and then build dealer owned “microsites” to gain back control of your automotive SEO strategies. Over time, these dealer owned websites will produce valuable leads and SERP rankings to supplement your existing dealership website.

For more information on what the Pasch Consulting Group can offer your business, contact then at 732-842-4720.

Recently our client, BMW of Peabody, decided to change their website platform from DataOne Software to Dealer.com. Their decision to change had nothing to do with our business relationship.  In fact, we worked very well with DataOne Software to achieve a perfect balance between dealer owned SEO web microsites and a main dealer website provided by DealerOne Software.

When we were first informed of this change we were first concerned about all the indexed pages on the DataOne website that could be lost in the cutover.  We were comforted by the fact that ALL of the microsites designed by PCG, that are owned by BWM of Peabody, would not be damaged in this cutover.  The only things we would have to do is “re-skin” the websites to look more like the new hosting platform.  The good news is that 100% of the pages that are in Google indexes would not be changed.

This is not the normal case when car dealers change website platforms.  When car dealers do a cut from one website platform to another there is no guarnatee that you’ll be able to use the exact page names that were indexed in Google for the new website.  This is NOT a small matter to ignore.

If you are a BMW dealer that is considering changing to a new website platform, be very careful.  If you want the bottom line, give us a call to discuss your cutover.  We can help you avoid big mistakes and costly drops in search engine indexes.