This scenario is far from uncommon: Potential customers visit your dealership’s website but leave before calling your dealer or submitting a lead form. Without continuing to market to these potential customers, they may show interest in your competitors instead of you.
Remarketing gives these potential customers another chance to convert by drawing them back to your website. Remarketing ads follow customers across the web, showcasing your banners and giving you an opportunity to target your customers in a more effective way.
Imagine your banner advertisements on YouTube, CNN, Mashable, and every other website in the Google ad network. Users will continue to see your promotions across the web and will view your ads an average of 15-18 times per month. The ads are also billed on a pay-per-click basis, so you only pay when your ads are clicked.