Pay Per Click Management

As a fundamental piece of your digital marketing strategy, a PPC campaign can help you:

  • Increase brand recognition quickly
  • Control which users see your ads with advanced demographic targeting
  • Measure and track data to measure campaign effectiveness

 

How It Works

google-ppc-management

The PPC Process

1. Understanding Your business Objectives
It is important for us to understand the ins and outs of your business and your goals. That is why before we start doing anything we go through a specialized questionnaire and conduct research to learn about your industry and customers.

2. Creating Your Personal Strategy
Once we gathered the important information a dedicated team of specialist strategize and finalize a personalized PPC strategy that will help you reach your business goals.

3. Structuring Your Account
After the strategy is completed the team of specialist begin structuring your PPC campaigns.  The organization of your PPC account is very important to the success and performance of your account.

4. Developing a Bid Strategy
An effective bidding strategy helps to drive cost effective traffic and maximize return.

5. Tracking Your Results
Tracking data helps to analyze your account in greater detail and allows us to understand your customer’s behavior and what drive visitors to your website.

6. Testing & Optimizing
We constantly test different elements in your account to improve account performance. A few elements we test are:

  • Call to actions
  • Benefits in the ad copy
  •  Headlines
 

Copyright © 2013 PCG Consulting, Inc. All rights reserved.     |      www.pcgdigitalmarketing.com     |     Sitemap     |     Entries (RSS)|     Blog      Terms of Use