Automotive Marketing Services

Digital Marketing and SEO Package

Car dealers are facing increased competition on the search engines for the most popular search phrases related to the cars they sell and services they provided. Over 90% of consumers use the Internet to research their next car purchase, so car dealers need a winning strategy that places their brand message in front of local car buyers.

Dealers invest thousands of dollars every month to promote the dealership online but a majority of digital marketing budgets omit Search Engine Optimization (SEO). This is because dealers have been told by their website provider that their platform is already “optimized” for search. Over 85% of websites analyzed by PCG Digital Marketing fail the basic guidelines set out by Google.

The PCG’s is the leader in Automotive SEO by combining both on-site SEO strategies with off-site SEO techniques. The on-site element of our SEO strategy makes sure your main website is Google compliant and has regularly updated content. The off-site SEO strategy build important links back to your website creating votes for the most effective keywords and phrases that move your website up in the search rankings.

The PCG Digital Marketing and SEO package include the most success strategies to increase the frequency of visits from ready to buy consumers in your market. PCG has pioneered the use of video, images, press releases, social media, blogging, microsites, document publishing, and link building to assist car dealers reach their online marketing goals.

We work with our clients to synchronize their monthly sales and marketing programs on the web. Our Account Managers are in regular contact with our clients to share our monthly marketing tasks and how they are achieving predefined search marketing goals.

Our services also include effective social media strategies and management of Facebook, Twitter and other popular social media tools. By having a dedicated contact within our organization, PCG becomes an extension of your existing social media and traditional marketing strategy. We seamlessly integrate with your existing advertising agency to keep your dealership ahead of your competition.

If you are ready to move up and over your competition online, our monthly digital marketing strategies are your starting point for success.

Monthly Package offers:

• SEO review of main website
• Content creation for main website
• Two powerful microsites a year
• Press releases
• Blog posts
• Content creation
• Social media management
• Link building
• SEO keyword tracking
• Monthly progress reporting
• Digital marketing planning and strategies
• Access to PCG Webinars and Whitepapers

Internet Reputation Management (IRM) Package

Car dealerships across the US and Canada have always known that referrals are a big part of their business. Word of mouth and repeat customers help a Dealership maintain a basic level of their bottom line, BUT Dealerships are realizing that in this age of the Internet what matters most to GROWING your business is what potential customers are reading about you online.

Consumers are starting to rate businesses including car dealers on highly visible websites that include Google Maps, Yahoo, Yelp.com, DealerRater.com, and PrestoReviews.com. Review websites are becoming a part of the American culture and Studies have shown that a high consumer score for a product or business significantly influences purchasing decisions.

If you haven’t noticed, Google Maps is summarizing dozens of public reviews for a car dealer next to their map listing. For the average car dealer, the Google Maps listing is displayed between 10,000 – 20,000 times per month. Since Google Maps is so visible, it is critical for car dealers to have a strategy to ensure that their satisfied customers post their experience online.

From sales to Service, how you treat your customers at each contact point will help create that positive experience and PCG will help train your staff to understand how they can deliver excellent customer service thus encouraging your customers to post positive reviews of your dealership.

While focusing on the sales part of your dealership is important, PCG will also help focus your IRM strategy on your Fixed Operations departments. With service accounting for 80% or more of Dealer profits, having a positive reputation online for Fixed Operations is essential for an ongoing revenue stream.

What is most important is that an IRM strategy is developed and implemented BEFORE there is a problem with your online reputation. Dealerships are now realizing that IRM is a critical process for an online branding strategy, but are finding that they are not fully staffed to handle the work required. PCG will help you create and implement a strategy to make sure your reputation is positive through the combined effort of your staff on-site and PCG.

Even Car dealerships that may have an existing problem with negative online reviews should contact PCG to jumpstart their IRM campaign. Our IRM team will help communicate your commitment to excellence on the most popular consumer facing review websites.

Monthly Package offers:

• Reputation Management Analysis
• Creation of your Reputation Management Portal
• Design of RMP postcards
• Review of all scripts and email correspondence currently being used
• Automated alerts analysis on new content using your brand name
• Dealer TrainingMonthly Customer Service collaboration sessions
• Mystery Shopping feedback
• On-Site Training is available for an additional cost

Fixed Operations Marketing Package

It’s no wonder that car dealers are often confused at the myriad of digital marketing tools and solutions that are offered to them.  Every time I open a trade publication I see a new vendor offering SEO, Chat, Video Optimization, Social Media and SEM software that claim to make their digital marketing efforts more effective.

As PCG Digital Marketing has expanded its own offerings to car dealers, none are more apparent than Fixed Operations digital marketing and optimization.  In this case, car dealers don’t have to go far to see that most OEM car dealers are invisible on Google Page One for searches for tires, brakes, oil changes and parts in their own PMA.

Fixed Operations digital marketing strategies are not widely discussed within online communities or at trade conferences and yet it is a true bread winner for car dealers. PCG has been working with a number of car dealers that have decided to aggressively advertise that they offer competitive prices on the most common car repairs and service. The key is to take that offline decision to the search engines for consumers to see online.

The PCG Fixed Operations marketing Package builds a powerful website to market the dealership’s services to local car owners. The power behind the digital marketing strategies are based on PCG’s leadership in Automotive SEO and website architecture. The service website is optimized for all major brands and the most common services that consumers need to maintain their cars.
Imagine what would happen when your brand and specialized service website starts to appear on Google Page One for common searches in your PMA for brakes, tires, oil change and transmission service.

Monthly Package offers:

• Creation of service website
• Optimized pages for common services
• Optimized pages for major OEM car brands
• Leads routed directly to your CRM
• Appointments send to CRM system
• Lead reporting
• Monthly link building

* This package can be enhanced with our SEM package to drive additional traffic to the service website with effective pay-per-click keyword strategies.

Search Engine Marketing (SEM) Package

An effective digital marketing strategy would not be complete without paid search engine marketing (SEM) which is also referred to as Pay-per-Click advertising. A properly managed SEM campaign on Google, Yahoo and Bing will compliment the search engine optimization (SEO) services we offer in our monthly digital marketing package.

Search Engine Marketing (SEM) should be part of a dealer’s digital marketing budget is because of a simple fact: many consumers search for goods and services using short phrases. A local dealer cannot expect to see their website on page one of search results if a consumer searches for a new car using phrases like “BMW X5” or “Toyota Prius”. If a car dealer is not buying that search phrase (keywords) as part of an SEM campaign, they will most likely never have a chance to attract that consumer to their website for that phrase.

The combination of SEM and SEO strategies creates immediate leads as well as an annuity of long term search results and leads. The most successful SEO campaigns will never be able to capture all the broad search phrases typed by consumers in a local market which is the basis of our belief that SEM is not an optional cost for car dealers.

There are many ways to manage SEM campaigns and the PCG team will recommend, implement and manage best practices in search engine marketing. Dealers receive monthly campaign reports and analysis. PCG charges a flat fee for rooftop to manage their SEM campaigns and billing for ad spending to charged directly to the dealer’s credit card each month. PCG does not markup SEM costs nor do which take a percentage of your SEM budget as a fee.

If you are ready for a customized SEM strategy will high levels of accountability and campaign management, contact the PCG team so we can accelerate direct website leads which normally are your highest converting leads from all lead sources.

Monthly Package offers:

• Account setup for direct billing
• Keyword research and strategy
• Monthly reports
• Unlimited changes to ads and campaigns
• Conversion tracking

Banner Advertising Package

Car dealers who want leverage Adwords banner advertising, advertising and local radio or TV station websites, or want to add banners to your primary website can now have banner ads created on a monthly basis by the PCG team.

These banner ads can enhance press releases, blog posts, and microsites with specific call to action messages that match your current monthly promotion. Banner ads are created in standard Adwords sizes so that they can be leveraged across all of your marketing partners.

Monthly Package offers:

• Up to 10 static banner ads per month
• Formats include JPG, GIF or PNG
• Loading on PCG microsites
• Loading banners on the Automotive Advertising Network (AAN)
• Email distribution to dealer’s agency partners

Spanish Translated Microsites and Content Packages

Car dealers operating in markets dominated by large numbers of Spanish speaking residents can have their key website pages or microsites translated into Spanish. Dealers who take advantage of our Monthly Digital Marketing package receive two microsites a year and PCG can also translate those sites into stand-alone Spanish optimized websites.

Marketing to the Spanish speaking communities in your PMA can enhance your brand awareness as well as extended a hand to the growing Hispanic community in the United States. 

Spanish content writing services, press releases and social media marketing services are also available. Quotes are provided upon request.