If you own or manage a car dealership and are looking for a company that can speak to you about Internet Marketing, Lead Generation, and Search Engine Optimization (in a language you can understand) look no further. We have documented case studies showing how our SEO strategies have helped car dealers generate more web traffic and sales leads.
Here are a few quick links to help familiarize you with our company:
- Client Case Studies - View car dealer marketing examples.
- Recent Marketing Articles - Read the latest articles by Brian Pasch.
- Request a Website Evaluation - Is your website is built for SEO?
Search Engine Optimization for Car Dealers
Need some examples? Let take a look at our work with some of our portfolio of car dealers. Go to Google and type in these search phrases to see our clients on Google Page One. Some of these search phrases are national searches and some are statewide searches. We have hundreds of examples of successful keyword strategies for car dealers like:
- BMW used cars - Circle BMW - #1 in USA
- BMW 128i - Circle BMW - #1 in USA
- BMW Car Dealer - Circle BMW - #4 in USA
- BMW Diesel Cars - Circle BMW - #1 in USA
- 2009 BMW X6 - Circle BMW - #6 in USA
- BMW X6 Boston - BMW Peabody - #1 in State
- Infiniti G37 Convertible - Infiniti of Santa Monica - #1 in USA
- G37 Convertible - Infiniti of Santa Monica - #1 in USA
- Infiniti used cars -Infiniti of Santa Monica - #2 in USA
- Infiniti G37 Arizona - Infiniti of Scottsdale - #1 in State
- Infiniti Car Dealer - Infiniti of Santa Monica - #2 in USA
- Used Nissan Cars - Marlboro Nissan - #5 in USA
- Audi New Hampshire - Audi of Nashua - #1 in State
In addition to working with these car dealers we have a number of impressive projects with Honda, Acura, Audi, Pontiac, Buick, GM, Cadillac, Saab, Volvo and Nissan car dealerships. Our SEO consulting work applies to any automotive brand so give us a call to discuss your marketing goals.
Automotive SEO Microsite Development
We encourage car dealers to own at least one Internet marketing website that is NOT leased. A company owned website that can be designed to bring in steady car leads, year after year. We can assist you with mapping out your business on the Internet which will yield valuable insight on how to capture more direct car leads.
Car dealers may not realize that their contract with the car dealer platform they are using is a lease arrangement. Car dealer websites are built with technology and software owned by the web platform company. The day a dealership ends their monthly/annual contract, the website comes down and and the dealer does not own a thing.
Every few years, car dealers seem to change the web platform that they use to keep inventory and sell cars. Every time they change platforms they take a steps backwards without even knowing it. In most cases, the change breaks dozen of established links in Google and Yahoo search indexes. This is bad for the page targeted SEO strategies that have been in place. If you call us, we can give you some good examples how switching platforms can hurt your rankings if you do not plan carefully.
Our alternative is to create at least one website or “microsite” that the dealership owns completely. The key advantage to this model is that the microsites can be “skinned” to look like any other site without the future risk of losing your SEO work and organic rankings. These microsites are powerful tools for custom targeted SEO strategies. Our client testimonials and case studies can demonstrate just how powerful these microsites can be.
New - We will be releasing our own ASMAC™ compliant car inventory module that can be included in your microsite project. The combination of our microsites and our new inventory management system will results in the most powerful organic marketing platform on the market. Call for details. Early adopters will be given the opportunity to have exclusive marketing territories.
www.infiniticalifornia.com- This website brings over 100 local car leads a month through organic search traffic. This is an example of a microsite that using the state name to draw localizes lead traffic. In fact, this has become the #1 lead generator for ISM along with the many sub-domains that we created off this main site.
www.infinitig37convertible.com- This website has delivered dozens of pre-orders to Infiniti of Santa Monica. It’s the #1 website in the USA when you search for “Infiniti G37 Convertible”. This car will be released in Q1 of 2009 and already the dealerships has over 1,000 consumers on their newsletter list. ISM should be the sales leader in Southern California when the first month of sales is booked.
www.bmwusercars.net - This website receives thousands of unique visitors per month and is focused on only used car sales. This microsite is an example of choosing a powerful domain name to match common search phrases consumers type for BMW used cars. The site is the #1 site in the USA when you search “BMW used cars” in Google, Yahoo or MSN.
www.bmw128i.com - This website is the #1 site in the USA when you search using the phrase “BMW 128i”. This microsite is an example of using a popular car model to drive car sales leads into your dealership. Circle BMW in New Jersey has to turn away buyers due to the limited supply of BMW 128i Coupes.
http://lease.bmwpeabody.com - This web is an example of creating a sub-domain off a primary inventory management website. This name was selected to capture consumers shopping for lease prices on BMW cars. It is on Google Page 1 for the national search phrase ‘lease BMW cars” and the site dominates the New England market for lease searches in the greater Boston, Mass area. You can test search phrases like: “lease bmw mass”, or “lease X5 Boston” or “lease bmw X6 boston” to see its prime placement on Google page One.