Automotive SEO Articles

Here are some helpful resources fo car dealers who are looking to improve their Internet marketing strategies.  If you have any questions after reading these articles, please give us a call for a free consultant with Brian Pasch.

Google SEO Starter Guide – This booklet created by Google is a great primer on what is important for website search engine optimization.  This booklet will give you the knowledge to check your own website for Google SEO compliance.

Automotive White Hat vs Black Hat Strategies – Do you know if your SEO consultant is advising you with proper SEO strategies.  This is a post on www.drivingsales.com and an example of one technique that I consider dangerous.

Review of Car Dealer Web Platforms – In this whitepaper, 15 automotive inventory platforms have been reviewed for the search marketing strengths.  Two winners emerged as having the best search engine marketing structures.

Using Press Releases For Improving Your Visibility – This is a paper on how press releases can increase your car dealer visibility on the Internet.

Automotive SEO Basics - This article is a quick discussion of the very fundamental difference between paid and organic search results.  This is a good primer for anyone who is new to Internet marketing concepts.

The Automotive Lead Game- This article is a discussion on how large website are using content and advertising to capture consumer leads.  Their model is to place a layer between the consumer and car dealers.  This model creates an uninvited business partner that many car dealers embrace.  We see a long term danger in this model for car dealership owners.

Automotive Pay-Per-Click Campaigns- Finding the right balance between paid advertising and organic optimization is not always easy.  The demands of “today” often push more money into PPC advertising like Google AdWords.  However, long term organic optimization strategies can yield a sustainable and affordable lead flow that can pay off over time.

Will Automotive Lead Collectors Burn Consumers Out?- There is a real possibility that automotive lead collection services will burn consumers out from providing their information for online car quotes.  This is a story about “ConnectWithLife” that we wrote after we entered our name into their car quote engine.  Since we wrote this article, we have been keeping track of the number of email solicitations we received from just ONE car price quote.  At Last count, we received 51 emails in less than 60 days from when the quote was requested.   How long will it take for consumers to get fed up with receiving this many emails from ONE car quote request?