There are a number of articles that we have published on automotive SEO and automotive marketing that we have indexed below as a quick reference. Keep in mind that the “make” of the car is not important to focus on since many of the SEO strategies that we employ can apply to any brand. So, if you see an article discussing results for an Infiniti or BMW dealer, don’t discard the content if you are an Acura dealership.
Automotive SEO Basics - This article is a quick discussion of the very fundamental difference between paid and organic search results. This is a good primer for anyone who is new to Internet marketing concepts.
Getting Your Dealership on Google Page One - This article was posted in 2007 to show the search engine optimization results for a number of different car dealership. Some of the case studies are intentionally left untouched because the articles represent a snapshot in time.
The Automotive Lead Game- This article is a discussion on how large website are using content and advertising to capture consumer leads. Their model is to place a layer between the consumer and car dealers. This model creates an uninvited business partner that many car dealers embrace. We see a long term danger in this model for car dealership owners.
Automotive Pay-Per-Click Campaigns- Finding the right balance between paid advertising and organic optimization is not always easy. The demands of “today” often push more money into PPC advertising like Google AdWords. However, long term organic optimization strategies can yield a sustainable and affordable lead flow that can pay off over time.
Will Automotive Lead Collectors Burn Consumers Out?- There is a real possibility that automotive lead collection services will burn consumers out from providing their information for online car quotes. This is a story about “ConnectWithLife” that we wrote after we entered our name into their car quote engine. Since we wrote this article, we have been keeping track of the number of email solicitations we received from just ONE car price quote. At Last count, we received 51 emails in less than 60 days from when the quote was requested. How long will it take for consumers to get fed up with receiving this many emails from ONE car quote request?