News
Automotive Digital Marketing Workshops Prior to NADA
September 24th, 2010
You are invited to join with other Automotive professionals at the PCG Digital Marketing Strategies Conference to be held February 1-3rd in the Napa Valley. The event is schedule just before NADA so there are no conflicts with the convention.
Attendees will fine tune their 2011 digital marketing and social media strategies with the help of Brian Pasch and a team of the top speakers and educators in the automotive industry.
As a bonus, industry peers will be showing the results of what they have been able to accomplish during the 16 week Automotive SEO Study conducted by PCG. Hear from dealer principals, General Managers, and E-Commerce directors on what really is working for their dealership.
Dealerships are coming to realize that they must have a written digital marketing strategy for 2011. Competition is increasing and the search engines are continually changing. Social media and Reputation Management are becoming cornerstones of digital marketing and there is no better place than to learn about industry best practices than this conference.
Additional information about the Conference can be found on these links:
In addition to the Workshop leaders shown on the right, the Conference will feature industry leaders educating all attendees during the four scheduled General Sessions. This is a must attend Conference that will energize your digital marketing plans and vision.
As the conference ends, attendees will be taken to San Francisco for the start of the 2011 NADA Convention. Nothing can guarantee success like a solid foundation of education, peer case studies, and a clear road map for digital marketing strategies for your dealership.
Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference and he will be highlighting the latest strategies that car dealers need to implement to remain competitive online. He will also be sharing specific success stories form the 16 week Automotive SEO Study which guided 100 car dealers through a comprehensive digital marketing curriculum.
The Conference will also feature presentations from leading automotive vendors who will be showcasing their latest technology that will assist dealers with the 2011 Digital Marketing success. The combination of speakers, workshops, and case studies will make this conference a great success.
Please register early since tickets are limited and we plan to keep all workshop session small and hands on.
Keynote Speakers
JD Rucker – JD Rucker is Director of New Media at TK Carsites, responsible for research, development, and implementation of dealership marketing strategies on search engines and social media.
JD is also President of Hasai, Inc, a wholly owned subsidiary of TK Carsites that specializes in viral marketing campaigns in and out of the automotive industry.
His works, strategies, and quotes have been seen in hundreds of publications and news outlets including NY Times, NPR, and Time.
Jared Hamilton is the founder of DrivingSales.com, the world’s largest automotive social network. He is a 3rd generation dealer that grew up at working at his father’s dealership in Silicon Valley, Northern California.
Jared attended Northwood University where he studied Automotive Marketing/Management and graduated from NADA’s Dealer Candidate Academy and NADA’s Advanced Education Program at Babson Collage.
Jared lead the industry’s largest private study of dealership business models and how they have changed due to the influence of the internet and filmed a series of documentaries to educate dealers about the online marketplace. He is a top rated international speaker educating businesses about how to tackle their online opportunity. Jared resides in Sandy Utah with his wife and 4 children.
Sean Wolfington, chairman and CEO of The Wolfington Companies, is a financier and entrepreneur with businesses in the marketing, technology, real estate and film industries. At the age of 34 Wolfington was a finalist in Ernst & Young’s “Entrepreneur of the Year Award” which was won by Wayne Huizenga, founder of Blockbuster and Autonation, the previous year. Wolfington was also named the 2010 “Entrepreneur of Year” by Haute Living magazine.
Wolfington currently owns a group of technology and marketing companies in the automotive industry. These companies include Level 5 Advertising, Tier 10 Marketing, Vin Solutions, the Automotive Advertising Network, Team Velocity, Car-mercial, Call Revu, and the American Dream Network.
Wolfington founded some of the most successful marketing and consulting companies in the automotive industry – Automark and Cyber Car (sold to Reynolds and Reynolds in 2001) and BZ Results (sold to ADP in 2006). BZ Results was recognized as the “Innovative Company of the Year” for pioneering digital marketing in the automotive industry and enabling billions of dollars of retail sales over the Internet.
Brian Pasch is the CEO of PCG Digital Marketing who is hosting the Conference. Brian is an active writer, educator, and conference speaker on digital marketing and search engine optimization strategies for car dealers.
Brian is a 20 year veteran in consumer direct marketing and founded PCG Digital Marketing in 2005 to focus exclusively on winning digital marketing solutions for growing industries. In a short time, PCG Digital Marketing has grown to over 60 employees and serves car dealers in the US and Canada.
PCG Digital Marketing is also the creator of the 2010 Automotive Website Awards which recognizes the best search marketing, technology, and designs in automotive websites. The 2010 award winners and whitepaper can be downloaded on www.autotomotivewebsiteawards.com.
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