This year, the theme of the Convention will be “Voice of the Dealer…Vision for Tomorrow” and according to Brian Hamilton, the Convention Chairman, “You will have no doubt that this is the convention you MUST attend! We have such an exciting line up for you and have great confidence you will be thrilled too.”

“I am looking forward to attending and hearing the issues that face dealerships and their customer’s experience.” said Glenn Pasch, President and Founder of Improved Performance Solutions. “People are more selective in their choice of who they buy their autos from and they expect sales and customer service representatives to be knowledgeable and efficient and they will take their business elsewhere if they’re not treated well.”

In discussing the current state of employee development and training, Pasch said, “It is very common for dealers to focus on how to better market their products and services but cut back on employee training during these times of concern. In my opinion, that is very shortsighted and it will place a dealership at a competitive disadvantage in the future. It is not about cutting employee training, but making sure that the training you invest in is effective.”

Improved Performance Solutions is a consulting firm that specializes in developing management professionals, business teams and training structures for BDC, sales teams, call centers and customer service teams, no matter how small or large.  Their focus is to provide the tools necessary for an organization’s employees to be effective and adaptable in these changing times.

Information on the NADA and this year’s convention can be found at http://expo.nada.org/nada2010/public/enter.aspx

About Improved Performance Solutions

Glenn Pasch founded Improved Performance Solutions because he deeply understands the day-to-day issues that affect an organization’s performance. He has more than 16 years of experience in the direct marketing industry, including hands-on sales training, project management, human performance improvement as well as organizational development and management consultant services. For more information, please visit http://www.ipsforyou.com .

 Contact:

Glenn Pasch

President and Founder

Improved Performance Solutions

732-261-5472

glenn@ipsforyou.com

• Article Archives

The presentation by Pasch and Rucker will shine the spotlight on auto dealers who have excelled at harnessing the full power of digital advertising.  The presentation will go into detail about specific dealer marketing programs that have been able to drive organic traffic to their website, dominate search terms for their PMA and generate as much as 20,000-30,000 unique visitors each month. The presentation will be Sunday, February 14^th from 3:30-5:00pm at the KPA/TK Conference Room. 

A full schedule of workshops hosted by KPA and TK Carsites at NADA can be found at http://www.kpaonline.com/nada2010

Brian Pasch is a respected member of the automotive digital marketing community and works collaboratively with a number of auto suppliers and vendors of digital marketing products and solutions.  PCG Digital Marketing is also one of the co-organizers of the industry’s first Automotive Boot Camp, which is being held on February 12th; the day before the official start of NADA in Orlando.  The Boot Camp will cover important elements of automotive digital marketing strategies: social media, blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.    

For additional information on the Automotive Marketing Boot Camp, visit http://www.automotivemarketingbootcamp.com

All dealer professionals attending the conference who are unable to attend the TK Car Sites’ presentation featuring Brian Pasch can schedule a time to meet with Brian for private consultation to discuss the latest   automotive digital marketing strategies designed by PCG.  Appointments can be made by contacting Carrie Valentine at carrie@paschconsulting.com

About TK Carsites:

TK Carsites, Inc. is a marketing and technology services company providing online solutions to automotive retailers.  Currently they offer their 1,000+ automotive dealer clients consumer friendly websites, email and search engine marketing programs plus numerous interactive and rich media campaigns and lead generating tools.  

http://www.tkcarsites.com

About the Brian Pasch and the PCG Digital Marketing

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.dealer-seo.com

• Article Archives

This year’s NADA Conference theme is “Orlando, Go To Know” and I like what it implies. 

There are some major shifts in the Automotive Industry and none could be more representatitive of change than the way car dealers must communicate and market to their customers.  Automotive Internet Marketing has entered the Golden Age of Awareness as dealers are finally confident that larger investments in digital marketing and media are paying off.

Many of the winners of the 2009 ASMA Awards  will be attending the NADA show and will have a booth.  I am sure that their awards will be proudly displayed at their booth as they share their success and leadership in the automotive website industry.  Congratulations once again to all the winners.

Boot Camp Day Before NADA Show

I will be in Orlando for the show and hope to see you on the exhibit floor hall.  I have been asked to speak at some of the vendor events so I’ll keep you posted on what my schedule looks like each day. 

I will also be co-hosting the Automotive Marketing Boot Camp on Friday February 12, 2010 which is a day before the official NADA show starts.  The boot camp will allow me and the other instructors to create a skills training curriculum that empowers automotive professionals to succeed.  For more details on the Boot Camp, click here: Orlando Automotive Marketing Boot Camp.

2010 NADA Convention Schedule

The official schedule for the NADA Conference is subject to change.  Before you make any plans, check the Convention Schedule right before the show started.

Saturday February 13, 2010

Sunday February 14, 2010

 Monday February 15, 2010

The convention ends at 5:00 pm on Monday the 15th.  Looks like many automotive professional will be missing Valentines Day.  Ouch!

If you are planning on attending but can’t make the Boot Camp, send me a note since there will be many evening receptions that we can meet up at!  brian@paschconsulting.com

See you in Orlando!

Brian Pasch

• Article Archives

We are putting together the details for the first Automotive Marketing Boot Camp which will be held in Orlando on the day prior to the official start of the 2010 NADA Convention.  The boot camp will be a full day of intensive skills training;  Automotive SEO, Social Media and tactical Internet Marketing skills.

Details are here:   www.automotivemarketingbootcamp.com

Unlike other conferences, the sessions will be at least 2 hours in length to give participants time to develop real life Internet marketing skills.  These skills will give them the confidence to go back to their dealerships with effective marketing strategies.  Every participant will be required to bring their laptop since they will be working online during class with strategies for their dealership.

It’s All In The Details

Automotive Marketing Boot Camp participants will receive advance documentation to prepare for the skills building sessions. In addition, the boot camp instructors will be preparing dealer specific materials that will be waiting for the students when they register.  The advance preparation will ensure that the basics are setup before classes start.

Every participant of the Boot Camp will be part of at least four specific skill building classes. The instructors for the Boot Camp will include social media expert JD Rucker and Internet Marketing specialists Brian Pasch and Paul Rushing.  Additional instructors will be announced in the coming weeks.

Since each participant will receive customized reports and analysis of their website and marketing strategy,  they will effectively have the industry’s top experts consulting for your specific dealership for a full day.  As a bonus, attendees will have both Thursday night and Friday morning to ask specific tactical questions of our instructors.  Straight talk and intense skills training.

Rest up and get ready for Boot Camp!

Limited Class Size

The Automotive Marketing Boot Camp is designed to achieve small classroom sizes and effective hands on training.  As a result, the registration will be limited to 75 students.  This will allow the instructors to provide the step by step skills training that will yield confidence and the ability to go back to the dealership with a strategy that can be implemented.

The tentative schedule for the Boot Camp is as follows:

Thursday February 11, 2010

• 6:00 pm Boot Camp Registration and Cocktail Reception
• 7:00 pm Buffet Dinner and Opening Remarks

Friday February 12, 2010

• 7:00 am  Boot Camp Breakfast & Opening Remarks
• 8:00 am – 12:30 Morning Sessions
• 12:30 pm – 2:00 pm Lunch & Keynote
• 2:00 pm – 6:30 pm Afternoon Session
• 7:00 pm Graduation Ceremony & Cocktail Reception

Saturday February 13, 2010

• 7:00 am  Industry Breakfast
• 8:00 am – 10:00 am   Q&A Opportunity

Interested?

Details are here:   www.automotivemarketingbootcamp.com

• Article Archives