News

September 8, 2010 (Denver) – Brian Pasch, CEO of PCG Digital Marketing, will address attendees of the Innovative Dealer Summit at 2:00 pm today and explain why they are under attack.  The Innovative Dealer Summit attracts hundreds of car dealers throughout Colorado and adjacent states for a high powered one day training and mentoring symposium.

According to Brian Pasch, “Car dealers across the United States are under attack from competitors and hostile parties. Car dealer websites are being pushed off Page One in search engine results by larger websites that employ search engine optimization strategies.  Dealers for the most part are unaware of this attack let alone know how to defend themselves.”

The Attack Witnessed in Denver

Pasch commenting on the problem stated, “When I arrived in Denver yesterday, I conducted a Google search for “2008 Hyundai Sonata Denver” and not one Hyundai dealership showed on Page One organic search results in Google.  I did another search for “2008 Chevrolet Silverado” and not a single Chevrolet dealership appeared on Page One organic listings”.

Pasch will be sharing his research and real-time data to present his case that car dealers need to have a strategy to stay relevant and appear on Page One search results.  Since over 90% of consumers research a new or used car purchase online, dealers who do not appear on Page One for popular searches will receive less website visits and sales.

Automotive Advertising Pointing Consumers to Competitors

Addressing fellow speakers at the Innovative Dealer Summit Speaker’s Reception last evening, Pasch added “Dealers are spending thousands of dollars a month on traditional automotive advertising to create brand awareness for their dealership name.  Dealers are often shocked to see what appears on Page One for a search on their dealership name. ”

“Our data shows that 70% of Page One, on average, is not controlled by the dealer.  They are in effect driving traffic to their competitors because even their name is under attack.”  Among the competitive elements found one Page One are lead collectors, reviews sites, optimized competitor sites, and bait and switch portals.

The Innovative Dealer Summit is an intense, one day 12-hour conference organized by the Colorado Automobile Dealers Association (CADA).  The event, organized by Tim Jackson of the CADA, is recognized as an innovator in attracting the automotive industries top speakers and leaders to this event.

For more information visit www.innovativedealersummit.com

DENVER, Colorado (August 17, 2010) – Brian Pasch, founder and CEO of PCG Digital Marketing, will present a leadership session at the Innovative Dealer Summit, September 8. 

Pasch’s leadership message is entitled: “Car Dealers are Under Attack.”   

Brian will demonstrate to attendees of The Innovative Dealership Summit the unforeseen negative consequences of car dealers participating in some popular inventory advertising models that are actually hurting their own direct website traffic!  Pasch will also give examples of how car dealers can fight back against online attacks on their brand name.

Innovative Dealer Summit

Denver, The Mile High City, will host representatives of the automotive industry at the Marriott Denver South at Park Meadows for a day-long leadership program on the latest in innovative technologies, social media marketing, search engine optimization, reputation management, sales, service, customer satisfaction, profitability and more.

Summit attendees will include dealer principals/owners, general managers, senior dealership managers and directors, Internet sales managers, business development managers, F&I managers, key dealership leaders, sales leadership, advertising and marketing consultants, controllers and other key decision makers.

Tim Jackson, director of the Innovative Dealer Summit, said, “Brian’s presentation will be very timely and one of the most popular and interesting of the conference.”  The Summit will feature 30 emerging, compelling topics during the 12-hour conference.”

Brian Pasch Included In Program

Brian Pasch, CEO and Founder of PCG Digital Marketing is a popular speaker and writer on digital marketing strategies for the automotive industry.  He is an active blogger on the most visited social networks and forums for car dealers who seek to learn more about SEO, SEM, social media and leveraging the Internet to grow dealership sales.

Brian Pasch is also creator of the popular ASMA Awards (www.asmaawards.org) which recognizes the best digital marketing platforms in the automotive industry.  Pasch also recently announced the largest Automotive SEO Study for car dealers which will start on September 1, 2010.

The Innovative Dealer Summit was created as a directive and priority of the Colorado Automobile Dealers Association. For more information visit www.innovativedealersummit.com

About Innovative Dealer Summit

• Scheduled from 8am to 8pm, September 8, 2010 
• 36 action-packed hours of training during a 12-hour period
• Nationally recognized auto retail thought-leaders
• Top Internet marketing wizards will address dealers

For more information, please visit:

Twitter: www.twitter.com/dealersummit

You Tube: www.youtube.com/drivedenver