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I appreciate that my customers always keep me in the loop in the latest marketing programs offered by auto manufacturers.  Caroline Grossinger, President of Grossinger Auto Group, sent me a note last week about a new Hyundai promotional campaign.

If you remember, Hyundai was very proactive is starting the Cash for Clunkers program on July 2nd while other dealers waited until July 27th to start.  Caroline Grossinger wrote to us last month confirming  Hyundai’s move to back their dealer network with cash advances helped to push Grossinger Hyundai’s sales to all-time records.

Hyundai Gas Lock Program

Caroline Grossinger predicts that the new Hyundai Gas Lock program will be a hit with consumers.  The program is being offered on all new Hyundai cars and SUVs.  The program guarantees gas at a $1.49 per gallon during the consumer’s first year of ownership. 

Hyundai shoppers can take advantage of the Gas Lock program on Hyundai’s entire line up of new Hyundai’s like the family friendly Santa Fe and award winning Genesis.  Grossinger added:

“The Hyundai Santa Fe is perfect for Illinois families who need a little extra room without the extra cost.  The Santa Fe is an attractively priced crossover SUV and delivers safety and value with a generous warranty. ”

Hyundai Santa Fe is a value-priced family hauler that just doesn’t stand out in a competitive segment. It delivers safety and value, but can’t match the performance of competitors. The Santa Fe comes in three trims — the GLS, SE and Limited — with either a 2.7-liter or 3.3-liter V6 engine. All-wheel drive is available.

Hyundai Genesis Car Of The Year

The Hyundai Genesis won the 2009 North American Car of the Year and burst into the auto industry with its captivating curves and eye popping design.  The Genesis thrust Hyundai into the luxury sedan category and is attracting new converts every month.

Caroline Grossinger also reminded us that  Hyundai shoppers can also take advantage of factory rebates and owner loyalty cash of up to $4,000.  It would seem that Hyundai is gunning to keep sales strong in September and October.