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Phoenix Honda Memorial Day Sale

Tempe Honda located near Phoenix Arizona has done it again.  They are taking the lead to utilize all channels of Internet Marketing to reach Arizona consumers. I just received the email shown below .

This is why I liked what I saw: 

• The email did not set off my spam filter. 
• The email was not just one big image that was unreadable.
• The text message is live in the email.
• There was a clear call to action.
• Key links directly to their website.

Consumer receiving this email should be pleased with what they see.  I get copied on many email blasts from car dealers and this was really was well done. 

The actual email looks better in Outlook since there is some translation of the email HTML in WordPress.

No wonder why Tempe Honda is a leader in Internet Honda  car sales in Arizona.

Car dealers looking for a boost in new car sales, may just have their prayers answered. Honda, Ford and Toyota dealers may get an even bigger bonus if early consumer data holds.  As we look at the proposed bill, the bigger question is what should car dealers do to prepare if this bill is signed into law.

According to data published on May 9, 2009 on the Cash For Guzzlers website, Honda, Ford and Toyota are the top three manufacturers that would benefit from the Cash For Clunkers legislation.

If I was operating a Honda dealership in the US I would be all over this data and updating my website with content about the program.   Read Full Story

Cash For Guzzlers Attracting Consumer Interest

In the first week of operation of www.cashforguzzlers.net, Honda car models were the top inquiry for consumers interested in purchasing a fuel efficient car with the government’s proposed voucher program. The Honda models of interest were the Honda Accord, Honda Civic and Honda Fit, the nearest competing brand by number of inquiries was the Ford Motor Company.

Ford Motor Company was the most popular US company from consumer price inquiries. Interest in a wide range of Ford models topped GM and Chrysler models by a 4:1 margin. The data showed that consumers have a strong interest in the Ford Fusion Hybrid and select Ford cars and trucks.

Of the Big Three automakers, data suggests that Ford has done the best job at educating US consumers that the Ford Fusion and the Fusion Hybrid is a fuel efficient car that is priced right for the market.

Consumers indicated that their third most compelling brand of fuel efficient cars were Toyota’s. Interest was strong for the Toyota Prius and Yaris; but early data gives Ford car an edge over the Toyota Prius.

Car Dealer Websites

If early demand is any indicator, car dealers should start writing additional content on their websites that addresses the Cash for Clunkers program and to strengthen their organic search visibility in their PMA.  If the bill is passed and signed into law by President Obama, there will be a flood of searches on this topic.   Car dealers who prepare in advance will be rewarded.

If you need any assistance preparing your website, writing press releases or leveraging social media on this program, give us a call or send me an email:  brian@paschconsulting.com