December 21st, 2008
Google Base is a classified advertising system developed by Google. The listings can be displayed on Google related properties at the discretion of Google but most people go directly to Google Base to search and buy goods. Google Base is currently free and allows anyone to post an item for sale. Postings will stay in their system for up to 30 days. All items that are posted are categorized and highly searchable through Google Base’s simple user interface.
Google Base is an ideal SEO tool for selling cars, trucks and other vehicles. Cutting edge car dealers have started to use Google Base as part of their Automotive SEO strategy. Because of how Google Base can be setup, an SEO consultant can use this system to create greater visibility for their car inventory on the Internet.
Adoption of Google Base by auto dealers has been hindered by technology and time constraints. Without special programming, car dealers have to enter their cars one at a time. Dealers did not have off the shelf tools to take their inventory feeds and seamlessly integrate their car data and photos into Google Base until now. Additionally, GB Feeder is designed to maximize the SEO benefit by posting cars on Google Base; a strategy that PCG customers currently benefit from.
The PCG Digital Marketing is now offering a service to capture car dealer new and used car feeds and automatically post them into Google Base. The PCG software called “GB Feeder” accepts over a dozen standard automotive feeds including CSV, XML, ADF and ASCII via FTP. GB Feeder is compatible with third party car inventory management services* like:
The PCG software will accept daily updates from car dealer feeds and post new entries into Google base on a regular schedule. Car dealers will be glad to know that PCG can customize any car inventory data file into their “GB Feeder” system.
In addition to increased visibility, the GB Feeder software provides a new tool in The PCG Digital Marketing Automotive SEO toolkit to help dealers sell cars on the Internet. The Google Base service is now available in addition to their automated listing services for Craigslist, BackPage and MerchantCircle.
For additional information on Google Base car inventory feeds, contact the PCG Digital Marketing at 732-450-8200 or email us at firstname.lastname@example.org
* The automotive vendor compatability is based on existing customers who are feeding data from these vendors into our systems. These vendors are not endorsing or supporting compatability for GB Feeder.