Today I received an email from Amex outlining the Facebook 3x Advertising promotion which you can read below or visit their website page.

Many dealers are testing Facebook advertising so if you have been having success with Facebook, take a minute to share your results with the DrivingSales Community.

Brian

Brian Pasch, CEO
PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences
Brian Pasch

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Starting at 12:01 a.m. (EDT) on Saturday, June 13, 2009, you will be able to select a user name at http://www.facebook.com/username. For more information, visit the Username help topic.

I have a number of vanity URL’s for my name that show up on Google pahe one or two when you search my name:

• http://twitter.com/brianpasch
• http://www.linkedin.com/in/brianpasch
• http://brianpasch.gather.com/
• http:// brianpasch.multiply.com

Facebook Opens Up to Vanity

Currently, my Facebook profile URL is: www.facebook.com/people/Brian-Pasch/685389902 .   This URL is odd looking and what is that number on the end?  It’s a way to make the URL unique so that any other Brian Pasch in the world can create their own profile.

With the new offering, the URL can be: www.facebook.com/brianpasch.  The trick is that only ONE URL can be created like that so first come first served.  So if you want to reserve your name without putting a number after it, you must act quickly.

Does Vanity URL’s Help Automotive SEO

Why is this important?  That is debatable.  For one thing it is easier and cleaner to add to an email signature or just to remember.  Think of it as a calling card.

Secondly, if you can create a URL that is a HIGH value keyword like “bostonnissan” then maybe that Facebook profile will come up for searches on Boston Nissan.   The idea situation is that you reserve your name and if you have a business fan page, you also can customize it with a vanity URL.

An example of this is when you search for “Automotive SEO”.   You will see vanity URL from Vox ( http://automotiveseo.vox.com) and Ning  (http://automotive-seo.ning.com) in Google search results so vanity URL do make a difference.  

So your question should be: What vanity name to use?

I would suggest that you look at your Google Analytics data and Google Adwordsdata to see what search phrases bring the most traffic to your website and then grab that vanity name.  I do not know if the business fan pages have any restriction for vanity name so you will have to see that on Friday or Saturday when the doors open at Facebook.

I hope that this post allows the early birds to get the worm.

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