News

The Automotive News wires and social media circles were buzzing early this morning.

A press release was published announcing that WardsAuto.com, an industry leader in Automotive News and Data Analysis, has partnered with DrivingSales.com to promote the upcoming 2010 DrivingSales Executive Summit.

The annual automotive summit will be held at the Encore Hotel in Las Vegas from October 18-20th.  Car dealers now have two important “must attend” conference in October with the other being the 9th Digital Dealer Conference.  The two conferences are very different in format and target audience but members of your dealership should be attending both events.

The addition of Wards Auto as a automotive advertising and marketing engine behind the 2010 Driving Sales Executive Summit will greatly increase the visibability and awareness of the event.  Wards will be handling sponsorships for the event as well as advertising the event via banner ads on WardsAuto.,com and their email list.

The finalized speaker agenda for the 2010 Driving Sales Executive Summit will be posted on the event website located at www.drivingsalesexecutivesummit.com.  Some of the topics that will be covered at the 2010 DSES are listed below in the attached press release but I would check with the offcial website over the coming weeks to .

I recommend that dealer principals and General Managers consider adding the summit to their October calendar and register early.  You can get a glimpse at the 2010 agenda by reading the official press release below. You can also see last year’s agenda on my blog: 2009 Driving Sales Executive Summit. 

The 2010 event is two days instead of just one and will have more breakout sessions and industry experts and keynote speakers.

Wards Auto Official Press Release

WardsAuto.com is partnering with an automotive conference that has quickly established itself as a premier event for innovative dealer principals and managers. 

The DrivingSales Executive Summit presented with WardsAuto.com will be held Oct. 18-20 at the Encore luxury resort in Las Vegas. 

Attendees of the second annual event will include the nation’s most successful and forward-thinking dealer operators. The summit provides a setting for that advanced group to learn about and discuss new strategies for driving dealership sales.

The summit starts with a “30,000-ft. view” of the latest trends touching the auto industry, then drops down to a “15,000-ft. view” of how leading dealership innovators are using intelligence from these trends to develop new ways of doing business.

Completing the event are roundtable sessions at which participants discuss implementing specific aspects of cutting-edge plans to enhance their operations.

Registered attendees are welcome to submit some of the summit’s topics of discussion. Topics are voted on up to a few weeks before the summit to ensure relevance and timeliness.

Established conference topics include:

• Price compression. How are progressive dealers handling online pricing and still maintaining vehicle gross profits?
• Social Media. Despite the hype, what is the return on investment? The conference will look at real-life practices at dealerships, not just social-media marketing theories.
• The Evolving Finance Office. Top dealers will discuss and debate what they are doing to stay ahead of the curve in this profit center.
• Location-Based Media Applications. New technology allows users to share their location along with a real-time stream of data. How can dealers use this as a marketing opportunity?
• Fixed Operations and the Internet. Online marketing for fixed operations is one of the largest opportunities for dealers since the advent of their websites. The conference will explore this next frontier in digital marketing.

For more information and to register, go to http://WardsAuto.com/DrivingSales.

Source: http://wardsauto.com/ar/partners_drivingsales_100726/

The 2010 Driving Sales Executive Summit (DSES) will be held in Las Vegas on October 18-20th.  The second annual conference attracts to the top executives from the automotive retail industry.  The conference is unique in its format and the subject matter that will be discussed.

The event is by invitation only and the Top car dealers across the country will be receiving their invitations in the coming weeks.  The 2010 DrivingSales Executive Summit will be held at the Encore hotel, in Las Vegas Nevada. The organizaers have negotiated an excellent package for all attendees to enjoy the luxury of the Encore, at a very low rate.  When registering for the event, please notify DSES if you will be staying at the Encore and they will book your reservation for you.

2010 DSES Conference Format

The DrivingSales Executive Summit is an exclusive automotive event, laser focused on cutting edge dealership operations.  It features an invitation-only guest list of the most successful and innovative dealership operators in the country and world-renowned speakers to educate and inspire the collaborative process.  This years Executive Summit will be held at the beautiful Encore hotel in the electrifying city of Las Vegas, Nevada.

The event kicks off with a 30,000-foot view of the latest media and economic trends just starting to touch the industry.  These high level discussions are then translated down to the 15,000-foot view of how some of the leading dealership innovators are incorporating these trends into new strategies that drive sales at the dealership level. 

To complete the event are strategy collaboration sessions at the 10-foot dealership view where dealer operators participate with their peers in round table discussions about implementing specific aspects of these newly inspired strategies.  The program will inspire you and leave you with a strategic plan to drive measurable results at your store.

The topics and speakers presented are selected by group of dealer attendees. This insures the topics are timely, relevant and that the speakers are of the highest quality for the audience.  The agenda is not sponsor driven, it is dealer driven.

PCG Digital Marketing

Brian Pasch, CEO of PCG Digital Marketing will be attending the event and summiting a case study of their digital marketing work for the automotive industry.  If you would like to book a private consultation with Brian Pasch out in Vegas, give our office a call at 732.450.8200 x12.