News

The Automotive News wires and social media circles were buzzing early this morning.

A press release was published announcing that WardsAuto.com, an industry leader in Automotive News and Data Analysis, has partnered with DrivingSales.com to promote the upcoming 2010 DrivingSales Executive Summit.

The annual automotive summit will be held at the Encore Hotel in Las Vegas from October 18-20th.  Car dealers now have two important “must attend” conference in October with the other being the 9th Digital Dealer Conference.  The two conferences are very different in format and target audience but members of your dealership should be attending both events.

The addition of Wards Auto as a automotive advertising and marketing engine behind the 2010 Driving Sales Executive Summit will greatly increase the visibability and awareness of the event.  Wards will be handling sponsorships for the event as well as advertising the event via banner ads on WardsAuto.,com and their email list.

The finalized speaker agenda for the 2010 Driving Sales Executive Summit will be posted on the event website located at www.drivingsalesexecutivesummit.com.  Some of the topics that will be covered at the 2010 DSES are listed below in the attached press release but I would check with the offcial website over the coming weeks to .

I recommend that dealer principals and General Managers consider adding the summit to their October calendar and register early.  You can get a glimpse at the 2010 agenda by reading the official press release below. You can also see last year’s agenda on my blog: 2009 Driving Sales Executive Summit. 

The 2010 event is two days instead of just one and will have more breakout sessions and industry experts and keynote speakers.

Wards Auto Official Press Release

WardsAuto.com is partnering with an automotive conference that has quickly established itself as a premier event for innovative dealer principals and managers. 

The DrivingSales Executive Summit presented with WardsAuto.com will be held Oct. 18-20 at the Encore luxury resort in Las Vegas. 

Attendees of the second annual event will include the nation’s most successful and forward-thinking dealer operators. The summit provides a setting for that advanced group to learn about and discuss new strategies for driving dealership sales.

The summit starts with a “30,000-ft. view” of the latest trends touching the auto industry, then drops down to a “15,000-ft. view” of how leading dealership innovators are using intelligence from these trends to develop new ways of doing business.

Completing the event are roundtable sessions at which participants discuss implementing specific aspects of cutting-edge plans to enhance their operations.

Registered attendees are welcome to submit some of the summit’s topics of discussion. Topics are voted on up to a few weeks before the summit to ensure relevance and timeliness.

Established conference topics include:

• Price compression. How are progressive dealers handling online pricing and still maintaining vehicle gross profits?
• Social Media. Despite the hype, what is the return on investment? The conference will look at real-life practices at dealerships, not just social-media marketing theories.
• The Evolving Finance Office. Top dealers will discuss and debate what they are doing to stay ahead of the curve in this profit center.
• Location-Based Media Applications. New technology allows users to share their location along with a real-time stream of data. How can dealers use this as a marketing opportunity?
• Fixed Operations and the Internet. Online marketing for fixed operations is one of the largest opportunities for dealers since the advent of their websites. The conference will explore this next frontier in digital marketing.

For more information and to register, go to http://WardsAuto.com/DrivingSales.

Source: http://wardsauto.com/ar/partners_drivingsales_100726/

The organizers of the  Driving Sales Executive Summit kick off their “un-conference” on October 13th and Brian Pasch will be there.  The Executive Summit is designed to attract and motivate leaders in the automotive community.  The Driving Sales event has attracted many thought leaders from inside and outside of the Automotive industry for a power packed two day event. 

Brian Pasch will be participating in the Driving Sales event in Las Vegas at the Hard Rock Hotel with fellow Internet Marketing and Social Media leaders Paul Rushing and JD Rucker.  This will be the first time all three of these men will sit down together at an automotive conference.

Some have called them the ”three musketeers” of Automotive SEO and Social Media.  In any case, they will be part of a round-table event on Tuesday October 13th at 4:00 pm.  Anyone attending the event will get a collector traveler’s mug from PCG.

Driving Sales Las Vegas

 If you are planning on attending the conference, I hope you will join the roundtable event.

The goal of the Driving Sales Las Vegas event is to raise the bar for automotive educational seminars by breaking the traditional format that conferences follow.  The un-conference is designed to hold both the presenter and attendee accountable for the success of the summit. 

Automotive SEO Strategies 

If your car dealership is looking to raise the bar for your Automotive SEO campaign, we encourage you to speak with Brian Pasch at the Driving Sales Summit or call our office for a free consultation.  By calling 732-450-8200 you will start the process of knowing exactly where your website stands. 

When you call, make sure you ask about out Automotive Microsites.  If you want to dominate sales in your Primary Marketing Area (PMA), you will find equally passionate employees at the PCG Digital Marketing who can help you achieve your goals.

If you can’t attend the Driving Sales Executive Summit, Brian Pasch will also be speaking at the 7th Digital Dealer Conference in Nashville which runs from November 1-3rd.  If your schedule does not permit you to attend either conference, call our offices for a private consultation about our Automotive SEO services.

Executive Summit Agenda

 Here is the published agenda for the Driving Sales  Executive Summit