News

Are you looking for an inexpensive way to get training from top industry professionals on social media and mobile marketing?  Are you looking to leverage your time out of the dealership to achieve a maximum result? 

The Fall 2009 Digital Dealer Conference being held this November in Nashville will cover the latest trends in automotive marketing strategies.  Included on the 2009 Fall Roster are Stan Bradbury and Ralph Paglia, two experts in the field of advanced Automotive marketing strategies.

Social Media

Social media networking strategies have exploded among all businesses nationwide, and car dealers are no exception.   Social networking platforms like Facebook and Twitter are now considered must have staples of any successful marketing strategy. 

Ralph Paglia will be speaking at this year’s Digital Dealer Conference and will showcase actual dealership implementations of social media marketing and reputation management strategies. Attendees will learn how to measure performance and track the results required for increases in sales and profits.

Ralph Paglia is responsible for business development at ADP’s Digital Marketing Group.  Paglia helped establish strategic alliances for ADP with digital marketing enterprises such as Google, Yahoo!, KBB, Specific Media, Jumpstart, DealerRater, Ning and DoubleClick.   Ralph has over 20 years of automotive experience including Reynolds Consulting Practice Leader and several dealership management positions.

Mobile Marketing

Digital Dealer Conference attendees will also have the pleasure of learning from mobile communications expert Stan Bradbury.  Bradbury is the co-founder and president of Dealer Text Solutions, the first company to develop comprehensive text messaging solution for automotive retailers and service centers, and the co-founder of CallBoost, the leading provider of 1-800 vanity phone numbers to auto retailers.

Bradbury will lead a discussion entitled Get Ahead by Becoming a Leader in Mobile Communications, which will show dealers how to turn text messaging into the most value sales tool within their mobile marketing campaign. 

Book Now

This year’s Digital Dealer Conference takes place in Nashville, TN, November 1^st-3^rd.   Readers who book early can get invited to my Halloween Party in Nashville.

Car dealers who would like to learn more about the Digital Dealer Conference or wish to register to attend can visit http://www.digitaldealerconference.com for more information.

About the Digital Dealer Conference

The annual Digital Dealer Conference attracts hundreds of dealership attendees that are looking to learn more about Internet and technology-related issues.  Speakers who are experts in the field of Automotive Digital Marketing present seminars which help forward thinking dealerships stay ahead of the ever changing technology curve.   For registration or sponsorship opportunities, visit http://www.digitaldealerconference.com

The next Digital Dealer Conference is scheduled to run from November 1-3, 2009 in Nashville and registration for the event can be completed online at www.digitaldealerconference.com .  I will be coming back to speak at the conference for the second time; my seminar will be focused on Automotive SEO – Effective Content Strategies.

I had a great time speaking in Las Vegas at the last Digital Dealer Conference and I was honored to be invited back and recognized as one of the top 5 rated speakers at the previous conference.  Now that I have a better understanding for the format of the conference, I will be preparing some special surprises to make the seminar more interactive.

From the Digital Dealer Conference Website, the organizers include some feedback from participants that attended my last seminar that included:

• “Awesome!”
• “Brilliant”
• “Great presentation”
• “Best class I attended all day”

I’ll be working hard to live up to these high accolades.  I take it seriously that professionals take their time out of the office at a significant cost to attend these important conferences.  If anyone is attending the conference and would like to suggest topics that I include in my presentation, just give me a call or send an email to: info@paschconsulting.com

Cash for Clunkers Is A Perfect Content SEO Case Study

The PCG Digital Marketing has found great success with content based SEO strategies for car dealers.  We have been able to leverage content to increase the visibility for car dealers which translates into more traffic, leads and sales.  One of the greatest recent examples of Content SEO was our Cash for Clunkers microsite project.  The website was an experiment to see how content combined with our Automotive SEO strategies could work to create a nationally dominate website.

At the peak of the Cash for Clunkers frenzy, our website located at www.cashforclunkersfacts.com had over 120,000 unique visitors in one day.  Over the course of 60 days, the website had over 7 million page views from consumers, dealers and I suspect the NHTSA.  This is a perfect case study for the upcoming seminar to see how content based SEO strategies can propel a website to high visibility in the major search engines.

Renaissance Nashville Hotel

The 7th Annual Digital Dealer Conference will be held at the Renaissance Nashville Hotel located at 611 Commerce Street.  Conference room rates, while supply lasts, are $129 per night up until September 18th.  If you are attending the conference, I recommend that you book your rom early.

The Renaissance Nashville Hotel is located in the business district and is connected to the Convention Center. The conference hotel is within walking distance of the Sommet Center, LP Field, B.B. King’s Blues Club, Country Music Hall of Fame & Museum, Schermerhorn Symphony Center and Historic Second Avenue District.

This vibrant Nashville luxury hotel has a 24-hour fitness center in case sitting all day at seminars messes with your exercise schedule.  I just hope that their high speed Internet is truly high speed.  For additional information about the hotel, you can contact them at the numbers below:

611 Commerce Street
Nashville, Tennessee 37203 USA
Phone: 1-615-255-8400
Fax: 1-615-255-8202
Toll-free: 1-800-327-6618

Brian Pasch is scheduled to address attendees at the 6th Annual Digital Dealer Conference in Las Vegas.  The 6th Digital Dealer Conference & Exposition will be held at the Mirage Casino in Las Vegas, from April 19-21, 2009.

Brian is scheduled to speak on Monday April 20th at 5:15 pm and will be reviewing effective Internet marketing strategies and Automotive SEO techniques to increase dealer visibility on Google, Yahoo and MSN.

Automotive Professionals are Heading to Las Vegas

Celebrating its 6th year, the conference has been growing in popularity due to its focus on cutting edge digital strategies to help car dealers become more effective and profitable in challenging markets. This year, hundreds of dealers from across the country are sending representatives to learn from the industry experts assembled for this exciting four day event.

Brian will be encouraging seminar attendees to consider the many roles and personalities needed to compete on the Internet.  Brian Pasch has identified 10 distinct roles that automotive organizations will need to integrate into their Internet sales team.  

“The most valuable Internet Sales managers will be schizophrenic.” jokes Pasch, “The breadth of skills and personalities that are needed for car dealers to compete on the Internet are very diverse. I’ll be identifying ten important personalities that will give car dealers a competitive edge on the Internet.”

Automotive professional who have not yet registered for the conference can obtain information on registration costs and conference agenda by visiting:  http://www.digitaldealerconference.com .   Automotive professionals can also call Richard Holley at 770-475-9870 for event registration information.

Conference attendees who would like to schedule a free personal consultation with Brian to discuss their Internet marketing needs, can make an appointment by calling 732-450-8200.  Appointments can be  made after business hours by sending  the PCG Digital Marketing an email at: info@paschconsulting.com.  Mr. Pasch will be available for appointment on Monday and Tuesday, April 20th and 21st.