The 8th Digital Dealer Conference was held in April of 2010 and it was our mnost successful show as a speaker and vendor. The exhibit hall was packed with eager car dealers looking for a competitive edge in their digital marketing strategies.  According to the conference website:

The 9th Digital Dealer Conference & Exposition will be held at The Mirage, October 12-14, 2010. The last conference in Orlando in April drew 559 dealership attendees from 46 states and featured more than 70 companies as exhibitors and sponsors in over 60 booth spaces. Combined, the last two Digital Dealer Conferences drew over 1,100 registered dealers, GMs, GSMs, Internet Sales Managers, e-Commerce Directors, BDC/CRM Managers, Pre-Owned Magagers, Service Managers and F&I Managers – every one of them there to learn more about Internet and technology-related issues from speakers and exhibitors.

We expect as many as 90 exhibitors and sponsors and over 1,200 attendees in Las Vegas this fall, with more than 600 attendees coming from dealerships around the country. We’ve done eight of these and continue to work our formula for attendee success.

Digital Dealer Conference in Las Vegas

I look forward to seeing everyone in Las Vegas and I hope to be invited back to speak on my passion:  Automotive SEO, Digital Marketing and Automotive Advertising strategies.

In the meantime, please follow me on Twitter:  http://twitter.com/automotiveseo  and you can also get updated on our PCG Digital Marketing Facebook page.   Between shows I will be posting Internet Marketing tips that can help you bet your competitors to the punch.

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Dennis Colome will demonstrate to owners and sales managers how to bridge the gap between Internet department and showroom floor. As the creator of iConsult Performance Coaching Program, Colome is as an industry leader in sales and marketing strategies with over 32 years of automotive dealership experience. Over the past 15 years Colome has trained over 1,200 dealerships and has assisted 16,000 dealership and OEM personnel.

This course will cover phone scripting that will allow managers to create a relationship with the prospect. In addition, the psychology of the buyer and the basic human behaviors to get the prospect to open up and build positive relationships will be uncovered. 

Doug Hadden is the manager of Training and Development for DealerTrack Inventory Optimization, powered by AAX. Doug helps Dealerships and large Dealer Groups to sell more vehicles, faster, with higher gross profits utilizing DealerTrack’s Inventory Optimization Solution.

 Hadden will show managers how to utilize key data points to make smarter decisions when it comes to managing inventory. Specifically:

• How to identify the right inventory
• How to close more trades
• How to maintain profitability

The goal is for attendees to walk away with process and practices that they can put in place immediately to begin driving change for their dealership. 

This year’s Digital Dealer Conference takes place in Nashville, TN, November 1^st-3^rd. 

Car dealers who would like to learn more about the Digital Dealer Conference or wish to register to attend can visit http://www.digitaldealerconference.com/ for more information.

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Brian Pasch, CEO of the PCG Digital Marketing, will also be a speaker at this year’s Conference and will provide tactical advice for Internet Sales Managers (ISM) on how to use quality content to draw in more local customers and first party leads.  Brian’s blog at http://www.dealer-seo.com is a popular destination for ISM’s to learn about Automotive SEO.

The position of Internet Sales Manager (ISM) is now a strategic role for a majority of car dealers as the convert their off-line marketing tactics into a full-fledged online marketing campaign.  Clark and Jennings will both discuss where and when to advertise on the Internet and how to make the Internet marketing department the most powerful weapon in a dealer’s repertoire of sales tools. 

Matt Clark is a senior e-Business consultant for the Reynolds Consulting Group, and has over 20 years automotive retail experience. An early advocate of using the Internet to drive sales, increase revenue and maintain positive customer relationships, he also has expertise in using the Internet to generate new business. Clark has launched numerous successful Internet departments and has hands-on consulting experience in over 550 dealerships in the past six years.

Matt most recently functioned as a liaison for a major OEM in an expansive west coast market, raising Internet close rates, accelerating lead response time, and creating revenue for both dealers and the manufacturers.

Clark’s seminar will show attendees how to craft e-mail templates that get  responses, use free technology to gain market share, sell more cares in less time over the Internet and more.

Tim Jennings has 18 years of automotive selling experience. Jennings welcomed the task of running an Internet based marketing department in 1999 and built it into one of the best returns on the dollar departments at his dealership. He spoke at the 2007, 2008 and 2009 Digital Dealer Spring Conferences.

Jennings will showcase free and easy to use Internet technology that Internet sales managers can use to boost their relationships with shoppers and increase the likelihood of sales in a competitive environment.

This year’s Digital Dealer Conference takes place in Nashville, TN, November 1^st-3^rd. 

Car dealers who would like to learn more about the Digital Dealer Conference or wish to register to attend can visit http://www.digitaldealerconference.com/ for more information.

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The Fall 2009 Digital Dealer Conference being held this November in Nashville will cover the latest trends in automotive marketing strategies.  Included on the 2009 Fall Roster are Stan Bradbury and Ralph Paglia, two experts in the field of advanced Automotive marketing strategies.

Social Media

Social media networking strategies have exploded among all businesses nationwide, and car dealers are no exception.   Social networking platforms like Facebook and Twitter are now considered must have staples of any successful marketing strategy. 

Ralph Paglia will be speaking at this year’s Digital Dealer Conference and will showcase actual dealership implementations of social media marketing and reputation management strategies. Attendees will learn how to measure performance and track the results required for increases in sales and profits.

Ralph Paglia is responsible for business development at ADP’s Digital Marketing Group.  Paglia helped establish strategic alliances for ADP with digital marketing enterprises such as Google, Yahoo!, KBB, Specific Media, Jumpstart, DealerRater, Ning and DoubleClick.   Ralph has over 20 years of automotive experience including Reynolds Consulting Practice Leader and several dealership management positions.

Mobile Marketing

Digital Dealer Conference attendees will also have the pleasure of learning from mobile communications expert Stan Bradbury.  Bradbury is the co-founder and president of Dealer Text Solutions, the first company to develop comprehensive text messaging solution for automotive retailers and service centers, and the co-founder of CallBoost, the leading provider of 1-800 vanity phone numbers to auto retailers.

Bradbury will lead a discussion entitled Get Ahead by Becoming a Leader in Mobile Communications, which will show dealers how to turn text messaging into the most value sales tool within their mobile marketing campaign. 

Book Now

This year’s Digital Dealer Conference takes place in Nashville, TN, November 1^st-3^rd.   Readers who book early can get invited to my Halloween Party in Nashville.

Car dealers who would like to learn more about the Digital Dealer Conference or wish to register to attend can visit http://www.digitaldealerconference.com for more information.

About the Digital Dealer Conference

The annual Digital Dealer Conference attracts hundreds of dealership attendees that are looking to learn more about Internet and technology-related issues.  Speakers who are experts in the field of Automotive Digital Marketing present seminars which help forward thinking dealerships stay ahead of the ever changing technology curve.   For registration or sponsorship opportunities, visit http://www.digitaldealerconference.com

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I had a great time speaking in Las Vegas at the last Digital Dealer Conference and I was honored to be invited back and recognized as one of the top 5 rated speakers at the previous conference.  Now that I have a better understanding for the format of the conference, I will be preparing some special surprises to make the seminar more interactive.

From the Digital Dealer Conference Website, the organizers include some feedback from participants that attended my last seminar that included:

• “Awesome!”
• “Brilliant”
• “Great presentation”
• “Best class I attended all day”

I’ll be working hard to live up to these high accolades.  I take it seriously that professionals take their time out of the office at a significant cost to attend these important conferences.  If anyone is attending the conference and would like to suggest topics that I include in my presentation, just give me a call or send an email to: info@paschconsulting.com

Cash for Clunkers Is A Perfect Content SEO Case Study

The PCG Digital Marketing has found great success with content based SEO strategies for car dealers.  We have been able to leverage content to increase the visibility for car dealers which translates into more traffic, leads and sales.  One of the greatest recent examples of Content SEO was our Cash for Clunkers microsite project.  The website was an experiment to see how content combined with our Automotive SEO strategies could work to create a nationally dominate website.

At the peak of the Cash for Clunkers frenzy, our website located at www.cashforclunkersfacts.com had over 120,000 unique visitors in one day.  Over the course of 60 days, the website had over 7 million page views from consumers, dealers and I suspect the NHTSA.  This is a perfect case study for the upcoming seminar to see how content based SEO strategies can propel a website to high visibility in the major search engines.

Renaissance Nashville Hotel

The 7th Annual Digital Dealer Conference will be held at the Renaissance Nashville Hotel located at 611 Commerce Street.  Conference room rates, while supply lasts, are $129 per night up until September 18th.  If you are attending the conference, I recommend that you book your rom early.

The Renaissance Nashville Hotel is located in the business district and is connected to the Convention Center. The conference hotel is within walking distance of the Sommet Center, LP Field, B.B. King’s Blues Club, Country Music Hall of Fame & Museum, Schermerhorn Symphony Center and Historic Second Avenue District.

This vibrant Nashville luxury hotel has a 24-hour fitness center in case sitting all day at seminars messes with your exercise schedule.  I just hope that their high speed Internet is truly high speed.  For additional information about the hotel, you can contact them at the numbers below:

611 Commerce Street
Nashville, Tennessee 37203 USA
Phone: 1-615-255-8400
Fax: 1-615-255-8202
Toll-free: 1-800-327-6618

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Brian is scheduled to speak on Monday April 20th at 5:15 pm and will be reviewing effective Internet marketing strategies and Automotive SEO techniques to increase dealer visibility on Google, Yahoo and MSN.

Automotive Professionals are Heading to Las Vegas

Celebrating its 6th year, the conference has been growing in popularity due to its focus on cutting edge digital strategies to help car dealers become more effective and profitable in challenging markets. This year, hundreds of dealers from across the country are sending representatives to learn from the industry experts assembled for this exciting four day event.

Brian will be encouraging seminar attendees to consider the many roles and personalities needed to compete on the Internet.  Brian Pasch has identified 10 distinct roles that automotive organizations will need to integrate into their Internet sales team.  

“The most valuable Internet Sales managers will be schizophrenic.” jokes Pasch, “The breadth of skills and personalities that are needed for car dealers to compete on the Internet are very diverse. I’ll be identifying ten important personalities that will give car dealers a competitive edge on the Internet.”

Automotive professional who have not yet registered for the conference can obtain information on registration costs and conference agenda by visiting:  http://www.digitaldealerconference.com .   Automotive professionals can also call Richard Holley at 770-475-9870 for event registration information.

Conference attendees who would like to schedule a free personal consultation with Brian to discuss their Internet marketing needs, can make an appointment by calling 732-450-8200.  Appointments can be  made after business hours by sending  the PCG Digital Marketing an email at: info@paschconsulting.com.  Mr. Pasch will be available for appointment on Monday and Tuesday, April 20th and 21st.

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