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The 8th Digital Dealer Conference will be in Orlando Florida in the Spring of 2010.  The dates for the conference are April 20, 21 and 22nd and more details will be posted to the official Digital Dealer Conference website.  You can visit the website at: http://www.digitaldealerconference.com/

This year’s conference was a blast in Nashville and the 7th Digital Dealer Conference was very well attended.  Over 600 industry professionals registered for the event.  With the speakers and vendors added, there was over 800 people at the show which created a great buzz and opportunity for networking.

Orlando Digital Dealer Conference

I look forward to seeing everyone in Orlando and I hope to be invited back to speak on my passion:  Automotive SEO and Internet Marketing.

In the meantime, please follow me on Twitter:  http://twitter.com/automotiveseo  and you can also get updated on our PCG Digital Marketing Facebook page.   Between shows I will be posting Internet Marketing tips that can help you bet your competitors to the punch.

The Digital Dealer Conference taking place November 1-3rd will cover the latest strategies needed for auto dealership owners, General Managers and Sales Managers to compete and succeed in today’s increasingly competitive retail environment.  Included in a full roster of expert speakers are Dennis Colome and Doug Hadden, experts in the field of advanced selling and marketing strategies for automotive managers.

Dennis Colome will demonstrate to owners and sales managers how to bridge the gap between Internet department and showroom floor. As the creator of iConsult Performance Coaching Program, Colome is as an industry leader in sales and marketing strategies with over 32 years of automotive dealership experience. Over the past 15 years Colome has trained over 1,200 dealerships and has assisted 16,000 dealership and OEM personnel.

This course will cover phone scripting that will allow managers to create a relationship with the prospect. In addition, the psychology of the buyer and the basic human behaviors to get the prospect to open up and build positive relationships will be uncovered. 

Doug Hadden is the manager of Training and Development for DealerTrack Inventory Optimization, powered by AAX. Doug helps Dealerships and large Dealer Groups to sell more vehicles, faster, with higher gross profits utilizing DealerTrack’s Inventory Optimization Solution.

 Hadden will show managers how to utilize key data points to make smarter decisions when it comes to managing inventory. Specifically:

• How to identify the right inventory
• How to close more trades
• How to maintain profitability

The goal is for attendees to walk away with process and practices that they can put in place immediately to begin driving change for their dealership. 

This year’s Digital Dealer Conference takes place in Nashville, TN, November 1^st-3^rd. 

Car dealers who would like to learn more about the Digital Dealer Conference or wish to register to attend can visit http://www.digitaldealerconference.com/ for more information.

The Digital Dealer Conference being held  from November 1-3rd will cover the latest strategies needed for Internet Sales Managers to compete and succeed.  Included in a full roster of expert speakers are Matt Clark and Tim Jennings, experts in the field of advanced Automotive Internet marketing strategies for managers.

Brian Pasch, CEO of the PCG Digital Marketing, will also be a speaker at this year’s Conference and will provide tactical advice for Internet Sales Managers (ISM) on how to use quality content to draw in more local customers and first party leads.  Brian’s blog at http://www.dealer-seo.com is a popular destination for ISM’s to learn about Automotive SEO.

The position of Internet Sales Manager (ISM) is now a strategic role for a majority of car dealers as the convert their off-line marketing tactics into a full-fledged online marketing campaign.  Clark and Jennings will both discuss where and when to advertise on the Internet and how to make the Internet marketing department the most powerful weapon in a dealer’s repertoire of sales tools. 

Matt Clark is a senior e-Business consultant for the Reynolds Consulting Group, and has over 20 years automotive retail experience. An early advocate of using the Internet to drive sales, increase revenue and maintain positive customer relationships, he also has expertise in using the Internet to generate new business. Clark has launched numerous successful Internet departments and has hands-on consulting experience in over 550 dealerships in the past six years.

Matt most recently functioned as a liaison for a major OEM in an expansive west coast market, raising Internet close rates, accelerating lead response time, and creating revenue for both dealers and the manufacturers.

Clark’s seminar will show attendees how to craft e-mail templates that get  responses, use free technology to gain market share, sell more cares in less time over the Internet and more.

Tim Jennings has 18 years of automotive selling experience. Jennings welcomed the task of running an Internet based marketing department in 1999 and built it into one of the best returns on the dollar departments at his dealership. He spoke at the 2007, 2008 and 2009 Digital Dealer Spring Conferences.

Jennings will showcase free and easy to use Internet technology that Internet sales managers can use to boost their relationships with shoppers and increase the likelihood of sales in a competitive environment.

This year’s Digital Dealer Conference takes place in Nashville, TN, November 1^st-3^rd. 

Car dealers who would like to learn more about the Digital Dealer Conference or wish to register to attend can visit http://www.digitaldealerconference.com/ for more information.