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The 9th Digital Dealer Conference will be in Las Vegas from October 12-14th.  You can register online and sign-up early to save money on registration fees.  You can visit the Digital Dealer Conference website at: http://www.digitaldealerconference.com/

The 8th Digital Dealer Conference was held in April of 2010 and it was our mnost successful show as a speaker and vendor. The exhibit hall was packed with eager car dealers looking for a competitive edge in their digital marketing strategies.  According to the conference website:

The 9th Digital Dealer Conference & Exposition will be held at The Mirage, October 12-14, 2010. The last conference in Orlando in April drew 559 dealership attendees from 46 states and featured more than 70 companies as exhibitors and sponsors in over 60 booth spaces. Combined, the last two Digital Dealer Conferences drew over 1,100 registered dealers, GMs, GSMs, Internet Sales Managers, e-Commerce Directors, BDC/CRM Managers, Pre-Owned Magagers, Service Managers and F&I Managers – every one of them there to learn more about Internet and technology-related issues from speakers and exhibitors.

We expect as many as 90 exhibitors and sponsors and over 1,200 attendees in Las Vegas this fall, with more than 600 attendees coming from dealerships around the country. We’ve done eight of these and continue to work our formula for attendee success.

Digital Dealer Conference in Las Vegas

I look forward to seeing everyone in Las Vegas and I hope to be invited back to speak on my passion:  Automotive SEO, Digital Marketing and Automotive Advertising strategies.

In the meantime, please follow me on Twitter:  http://twitter.com/automotiveseo  and you can also get updated on our PCG Digital Marketing Facebook page.   Between shows I will be posting Internet Marketing tips that can help you bet your competitors to the punch.

The Digital Dealer Conference taking place November 1-3rd will cover the latest strategies needed for auto dealership owners, General Managers and Sales Managers to compete and succeed in today’s increasingly competitive retail environment.  Included in a full roster of expert speakers are Dennis Colome and Doug Hadden, experts in the field of advanced selling and marketing strategies for automotive managers.

Dennis Colome will demonstrate to owners and sales managers how to bridge the gap between Internet department and showroom floor. As the creator of iConsult Performance Coaching Program, Colome is as an industry leader in sales and marketing strategies with over 32 years of automotive dealership experience. Over the past 15 years Colome has trained over 1,200 dealerships and has assisted 16,000 dealership and OEM personnel.

This course will cover phone scripting that will allow managers to create a relationship with the prospect. In addition, the psychology of the buyer and the basic human behaviors to get the prospect to open up and build positive relationships will be uncovered. 

Doug Hadden is the manager of Training and Development for DealerTrack Inventory Optimization, powered by AAX. Doug helps Dealerships and large Dealer Groups to sell more vehicles, faster, with higher gross profits utilizing DealerTrack’s Inventory Optimization Solution.

 Hadden will show managers how to utilize key data points to make smarter decisions when it comes to managing inventory. Specifically:

• How to identify the right inventory
• How to close more trades
• How to maintain profitability

The goal is for attendees to walk away with process and practices that they can put in place immediately to begin driving change for their dealership. 

This year’s Digital Dealer Conference takes place in Nashville, TN, November 1^st-3^rd. 

Car dealers who would like to learn more about the Digital Dealer Conference or wish to register to attend can visit http://www.digitaldealerconference.com/ for more information.

The Digital Dealer Conference being held  from November 1-3rd will cover the latest strategies needed for Internet Sales Managers to compete and succeed.  Included in a full roster of expert speakers are Matt Clark and Tim Jennings, experts in the field of advanced Automotive Internet marketing strategies for managers.

Brian Pasch, CEO of the PCG Digital Marketing, will also be a speaker at this year’s Conference and will provide tactical advice for Internet Sales Managers (ISM) on how to use quality content to draw in more local customers and first party leads.  Brian’s blog at http://www.dealer-seo.com is a popular destination for ISM’s to learn about Automotive SEO.

The position of Internet Sales Manager (ISM) is now a strategic role for a majority of car dealers as the convert their off-line marketing tactics into a full-fledged online marketing campaign.  Clark and Jennings will both discuss where and when to advertise on the Internet and how to make the Internet marketing department the most powerful weapon in a dealer’s repertoire of sales tools. 

Matt Clark is a senior e-Business consultant for the Reynolds Consulting Group, and has over 20 years automotive retail experience. An early advocate of using the Internet to drive sales, increase revenue and maintain positive customer relationships, he also has expertise in using the Internet to generate new business. Clark has launched numerous successful Internet departments and has hands-on consulting experience in over 550 dealerships in the past six years.

Matt most recently functioned as a liaison for a major OEM in an expansive west coast market, raising Internet close rates, accelerating lead response time, and creating revenue for both dealers and the manufacturers.

Clark’s seminar will show attendees how to craft e-mail templates that get  responses, use free technology to gain market share, sell more cares in less time over the Internet and more.

Tim Jennings has 18 years of automotive selling experience. Jennings welcomed the task of running an Internet based marketing department in 1999 and built it into one of the best returns on the dollar departments at his dealership. He spoke at the 2007, 2008 and 2009 Digital Dealer Spring Conferences.

Jennings will showcase free and easy to use Internet technology that Internet sales managers can use to boost their relationships with shoppers and increase the likelihood of sales in a competitive environment.

This year’s Digital Dealer Conference takes place in Nashville, TN, November 1^st-3^rd. 

Car dealers who would like to learn more about the Digital Dealer Conference or wish to register to attend can visit http://www.digitaldealerconference.com/ for more information.