News

Have you thought about how much color has been added to Google’s search result pages?

It’s as if they took a cue from a broadway play and have created their own Technicolor Dream Coat.

Businesses that understand the importance of implementing an in-store process to collect customer reviews get an additional benefit with yellow stars next to their Google Places listing.

Yellow is a color that draws the eye.

The Amazon effect has clearly trained consumers to click on the “products” and now companies FIRST that have the highest ratings. This is an untapped opportunity for most car dealers.

Check and see how many stars you have compared to other dealers in your market.

Suggestion: Download the Google Places App and start a strategy to get your customers to post a review when they are engaged with you!

Are Your Friend’s Photos Showing Under Your Assets

But now, the technicolorization of SERP include photo thumbnails (enlarge photo below) of people who “+1″ the listing. Imagine the charge in click behavior when a person searches and sees 5 of their friends profile photos under the SERP listing for a specific business.

The addition of photo thumbnails add color and relevance to people from their network of friends. The colorization and personalization of SERP pages can be leveraged to increase click behavior of online shoppers.  You can see how powerful these thumbnails can be from the example below:

Do you have a technicolor search engine optimization strategy in place?  If you have not updated your Automotive SEO strategy to include these new opportunities, give us a call.

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

Brian Pasch

PCG has announced new digital marketing strategies to help car dealers do MORE with the existing website and showroom traffic. The response has been amazing so I’m sharing the opportunity to new potential clients.

I am writing to remind those who care to DOMINATE their market, to consider these opportunities.

24×7 Managed Chat

If you would like to significantly increase high quality website leads using chat and have a money back guarantee, give us a call.

Managed 24×7 chat is real and effective. 35% of the chat leads come after you are closed. Chat leads close higher than website leads. So what are you waiting for?

Want 40% more website leads this month?

The ROI on chat is amazing. For most dealers, 24×7 managed chat is less than $1,000 a month and generates a 10x ROI. Now that’s exactly the numbers dealer principals need to hear about.

If our managed chat solution doesn’t deliver 40% more website leads, you get your money back!  

Mobile Text Marketing

If you would like to start building powerful opt-in mobile marketing lists, which have 95%+ consumer delivery rate, give me a call. Email open rates hover around 20% and are dropping. Mobile marketing is the channel that Gen Y and Z want to use!

We will design the showroom banners, signage, and desktop tent cards to engage your showroom customers. We’ll give you the strategy and word tracts to get your team engaged in collecting mobile phones. We’ll show you how to add mobile messaging to your print ads and TV commercials.

We will enhance your email marketing campaigns to drive more customers to opt-in to your mobile campaigns.

Do more with what you have in place for under $500 a month with a power mobile text marketing strategy.

Re-targeting Campaigns

Add up the total visitors to your website in a year to start to see the opportunity to touch these consumers multiple times during the year with a strategic banner advertising campaign.

For many dealers, annual unique visitor counts total over 100,000 people and many of these are local buyers. Imagine creating new messages each month to enhance your online reputation, sharing your work in the community, or the arrival of new models.

I challenge all dealers to invest $500 a month in a retargeting PPC budget to start building your re-marketing list. Each month that goes by you are losing people that may never come back.

ALL advertising investments that drive traffic to your website can be enhanced with retargeting. If you are using radio, TV, print, SEO, and/or PPC to drive traffic to your website, building a retargeting campaign makes all of these investments better.

Reputation Management Consulting

Here is a fact; all advertising investments are impacted eventually by your online reviews.

We have written about it in the past and we have turn-key solutions to help your team get MORE reviews that your competitors.  We show dealers how to use the Google Places application as well as the #1 rated in-store platform PrestoReviews.

Do a search on your dealership name and one page one is Google Places and your reviews. 30% of dealership organic traffic is on their store name. Google Places shows up on Page One 25,000 – 50,000 times a month for car dealers.

Our research has shown that less than 20% of car dealers have a proactive reputation management process in place. Despite selling thousands of cars a year and servicing 10x that number of cars, most dealers have less than 30 positive reviews online.

Dealers are still struggling to get buy-in from their team and implement in-store review process. So, we are now offering in-store consulting and training services to jumpstart your review process.

A 2-3 day visit to your store will demonstrate how to implement in-store review processes in service, sales, and F&I. We’ll make sure a proactive reputation management program enhances your online brand. If your dealership does not have HUNDREDS of strong reviews online, you are a candidate for onsite training.

Keep in mind that having strong reviews enhances your SEO positioning. Having poor reviews hurts your business because showing up on Page One with bad reviews just drives traffic to your competitors.

FOUR OPPORTUNITIES

I’ve listed four opportunities that have a clear and measurable ROI. No smoke and mirrors. Immediate visible results.  Are you utilizing all four?

I’ve listed four opportunities that have a clear and measurable ROI. No smoke and mirrors. Immediate visible results.  Are you utilizing all four?

PCG will work with your team to implement one or all of these solutions to ensure that you are dominating your market. We will ensure that you generate more leads and will stand by the ROI of these investments.

It starts with a call. You can call me direct at 732.672.2356,  Matt O’Such at 732.450.8200, or Lizelle Landino at 201-800-1315. Keep in mind that we work with ONE OEM brand per market so if you want the very best in digital strategy, be the first one in your market to call.

Brian Pasch, CEO
PCG Digital Marketing
About Brian Pasch

I would like to invite all car dealers and vendors that serve car dealers to add your business to www.CarDealerWiki.org a new project that I have started.

There is no cost to add your dealership or company to CarDealerWiki.  On the flip side,  adding your company information to the website has many benefits.

As CarDealerWiki.org  increases in popularity,  it will provide car dealers with additional Google Page One assets that will protect the dealers most important search phrase; their dealership name.  As more car dealers participate in the website, it will become an important website for car dealers who want to keep Google Page One filled with brand enhancing listings they control.

Membership Requests Require Approval

CarDealerWiki.org requires your account to be approved before you post and the good news is that all employees of car dealerships and employees of automotive vendors should qualify! Please complete the user profile with accurate information about what dealership or company you work for.  I am trying to keep spammers off the site and grow the content with real dealership data.  This will also keep the website content quality high.

Once you create your dealership profile page, you can also create optimize Wiki pages for service, parts, used cars all identified with your brand and town.  I have provided a few examples of car dealerships that are taking their opportunity in CarDealerWiki seriously.

When you create any page on the website, I am recommending your write 400-700 words on each page as a target.  You can upload photos, YouTube Videos, DealerRater reviews, and if you are in the Automotive Advertising Network, you can load live inventory.  The site has the ability to input RSS feeds so you can also add the latest posts from your car dealership or personal blog.

Toyota of Wallingford

Toyota of Wallingford has taken their CarDealerWiki profile page to another level by creating content pages for the models they sell as well as integrating a YouTube video.  You will see that he created sub-pages for specific Toyota Brands with a geo-target of New Haven. Take a look at the page and the powerful URL it created: http://cardealerwiki.org/Toyota_Camry_New_Haven

Lexus of Portland

Lexus of Portland created a page at  http://cardealerwiki.org/Lexus_Of_Portland and added their streaming DealerRater.com reviews.  This is a cool way to keep your CarDealerWiki page updated with the latest reviews.  The great things about CarDealerWiki is that these reviews appear to Google as text on the page.  This helps to fill out the Wiki page with real content.

Marlboro Nissan Example

Marlboro Nissan created a CarDealerWiki page on this URL:  http://cardealerwiki.org/Marlboro_Nissan. Notice that the URL in the Wiki is your dealership name which is great for SEO purposes.  When you visit their page,  you can see that they created sub-pages for each model Nissan used cars that they sell, here is one page example: http://cardealerwiki.org/Used_Nissan_Altima_Marlboro .

Notice that the URL is “Used Nissan Altima Marlboro” and this is important to call out because you want sub-pages on CarDealerWiki to be geo-targeted.  The review process will not allow one dealer to create a Wiki page called “Used Nissan Altima”.   What this means is that members of CarDealerWiki can create geo-targeted pages for user cars, sales, parts and service.  The key is to add good content on these pages.

Capital Ford Lincoln in Canada

Canadian car dealers are also welcome to join CarDealerWiki and Capital Ford Lincoln in Regina has done a great job building out their car dealer profile page.  They have added a block of car dealer testimonial from YouTube.  They have also started to create pages for the cars that they sell, so take a look at their creativity: http://cardealerwiki.org/Capital_Ford_Lincoln

Why You Should Get Started

Since this is my personal project, I have been involved with building links and relevance for this site.  This means in the coming months this will grow to a high PageRank website. Trust me on that promise.

The links that are part of these profile pages ARE even now being picked up by Yahoo and Google.   This means CarDealerWiki.org will be great for Google Page One Management as well as building powerful links to internal pages on your website.

So visit www.CarDealerWiki.org today and create an account.  In the upper right-hand corner, there is a login hyperlink.  Click that and request an account.  It will normally be approved with 24 hours.  When you register check your junk email folder since your password, which is emailed to you, normally ends up there.

Once your account has been approved, please watch the tutorial video on the home page to show you how to use CarDealerWiki’s dealer profile template.  It will save you time with the syntax of creating an attractive profile page.  I hope to see you join and experience the benefits of membership!