News

The next Digital Dealer Conference is scheduled to run from November 1-3, 2009 in Nashville and registration for the event can be completed online at www.digitaldealerconference.com .  I will be coming back to speak at the conference for the second time; my seminar will be focused on Automotive SEO – Effective Content Strategies.

I had a great time speaking in Las Vegas at the last Digital Dealer Conference and I was honored to be invited back and recognized as one of the top 5 rated speakers at the previous conference.  Now that I have a better understanding for the format of the conference, I will be preparing some special surprises to make the seminar more interactive.

From the Digital Dealer Conference Website, the organizers include some feedback from participants that attended my last seminar that included:

• “Awesome!”
• “Brilliant”
• “Great presentation”
• “Best class I attended all day”

I’ll be working hard to live up to these high accolades.  I take it seriously that professionals take their time out of the office at a significant cost to attend these important conferences.  If anyone is attending the conference and would like to suggest topics that I include in my presentation, just give me a call or send an email to: info@paschconsulting.com

Cash for Clunkers Is A Perfect Content SEO Case Study

The PCG Digital Marketing has found great success with content based SEO strategies for car dealers.  We have been able to leverage content to increase the visibility for car dealers which translates into more traffic, leads and sales.  One of the greatest recent examples of Content SEO was our Cash for Clunkers microsite project.  The website was an experiment to see how content combined with our Automotive SEO strategies could work to create a nationally dominate website.

At the peak of the Cash for Clunkers frenzy, our website located at www.cashforclunkersfacts.com had over 120,000 unique visitors in one day.  Over the course of 60 days, the website had over 7 million page views from consumers, dealers and I suspect the NHTSA.  This is a perfect case study for the upcoming seminar to see how content based SEO strategies can propel a website to high visibility in the major search engines.

Renaissance Nashville Hotel

The 7th Annual Digital Dealer Conference will be held at the Renaissance Nashville Hotel located at 611 Commerce Street.  Conference room rates, while supply lasts, are $129 per night up until September 18th.  If you are attending the conference, I recommend that you book your rom early.

The Renaissance Nashville Hotel is located in the business district and is connected to the Convention Center. The conference hotel is within walking distance of the Sommet Center, LP Field, B.B. King’s Blues Club, Country Music Hall of Fame & Museum, Schermerhorn Symphony Center and Historic Second Avenue District.

This vibrant Nashville luxury hotel has a 24-hour fitness center in case sitting all day at seminars messes with your exercise schedule.  I just hope that their high speed Internet is truly high speed.  For additional information about the hotel, you can contact them at the numbers below:

611 Commerce Street
Nashville, Tennessee 37203 USA
Phone: 1-615-255-8400
Fax: 1-615-255-8202
Toll-free: 1-800-327-6618

Brian Pasch was quoted in Time Magazine commenting on the recent launch of an ad campaign by GM aimed at regaining consumer trust and respect.  The article examines the new advertisements that hit the TV air waves and questions whether or not the public will respond favorably. 

New commercials hit the air waves and portray a humble image of a company admitting failure.  In the ads, GM attempts to regain consumer trust by promising a ‘reinvention’ and urging viewers to look beyond the troubles and focus on the future.

According to Pasch, “Consumers love their Chevy Silverado trucks and their Buick sedans.  The new 2010 Chevy Camaro has received rave reviews from car enthusiasts.  Consumers are loyal to specific GM brands and their local dealers.  The irony is at the same time they are disgusted with the letters ‘GM’.  

Consumers see General Motors as a bureaucratic mess and a short commercial is not going to change that impression.”  The full story can be accessed at:   http://www.time.com/time/business/article/0,8599,1903780,00.html

While GM focuses on reinventing their reputation, the House is working on reinventing sales for U.S. car dealers by attempting to pass the Cash for Clunkers bill. The proposed bill would offer consumers who trade in their gas guzzlers a voucher worth up to $4,500 that can be put towards the purchase of a new, more fuel efficient vehicle.  The bill aims to jumpstart auto sales as well as put more eco-friendly cars on the road, a move that could help position the US to become less dependent on foreign oil.  Information on the new bill is available at http://www.cashforclunkersfacts.com/

Auto dealers looking to enhance their existing Internet marketing strategies with search engine optimization (SEO), press release marketing and social networking turn to the PCG Digital Marketing for success. The PCG Digital Marketing, founded by Brian Pasch, is a leader in Automotive SEO.   Brian is an active writer on automotive Internet marketing strategies and has created Internet marketing seminars in conjunction Dealers Edge and Digital Dealer. 

You can check out Brian Pasch’s Automotive Internet Marketing contributions at:

• Automotive Digital Marketing
• Driving Sales
• Internet Sales Manager
• Dealer’s Edge

We Practice What We Preach

In fact, when you search for the term “Automotive SEO” in Google this website (www.dealer-seo.com) is #1 in the USA.   The PCG Digital Marketing is also #1 in the USA for “car dealer SEO” and dozens of other search phrases.  If PCG can achieve national page one results for their own business, image what they can do for your car dealership in your state.

The PCG Digital Marketing has partnered with ClaraMark to provide optimized websites in the Spanish language.  If your car dealership is located near communities with a large percentage of native Spanish speakers, a Spanish SEO strategy could yield incremental sales.  Be the first to dominate Spanish search phrase in your PMA for the brands that you sell.

Effective Automotive SEO Strategies

The PCG Digital Marketing has help dealers across the county dominate organic search results in their state. In fact, our unique business model is embraced by car dealers because we only work for one brand per state.  Only one BMW dealer in Florida, only one Chevy dealer in Illinois can utilize the expert strategies pioneered by Brian Pasch.

 We can assist you with expanding your current Internet marketing strategies with: 

• WordPress Microsites
• Press Releases
• Blogging
• Twitter & Facebook
• Reputation Management
• Consumer Reviews

If you want to dominate Google organic search for your brand in your State, setup a free consultation. We will only work with one brand per State which means we will not be working for your in-state competitors.

Call us at 732-450-8200 and ask to have a free consultation with Brian Pasch.  You can also visit our website at: www.paschconsulting.com

References

If you would like to see examples of our work and a list of auto dealers you can call to validate our expertise in Automotive Internet Marketing, click here:  PCG Digital Marketing References