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Tweet and Conquer

By Brittany Richter

We’ve been hearing an awful lot of buzz around conquest strategies within the automotive digital marketing industry lately. And it’s no wonder, considering Google’s ThinkAuto research reported that only 20% of purchasers started their research with the brand they ended up buying. Paid search, display advertising, blog content, video walk arounds, but what about social media?

To help use your blog and video conquest content to its full potential, share it on Twitter- using hashtags. Yes, I hashtagssaid hashtags – known by some as that scary seven-letter h-word.

Twitter is a news source, an information hub, a knowledge-sharing platform. It is a social platform that has the ability to help you generate qualified website traffic and target people in your market looking for your products and services. You can use your blog and YouTube links and share them to get them in front of shoppers in your PMA who are looking for your brand AND your brands’ competitors. Yes, people do research on Twitter.

When deciding on a car, it is likely that people are doing research on Twitter to find information about what they’re looking for and to see what people have to say about it. So being there to share positive thoughts and helpful information about your brands, models and dealership is essential.

In 2011 it was reported that 3,000 tweets were tweeted per second. There’s a lot of noise on Twitter, so you need something in your tweets that will help you stand out, and stand out to those who you want to pay attention (hint: potential customers). This is where hashtags come in. They help you classify your tweets, tag them, if you will. The concept is similar to SEO in that you want to use keywords that people are using. Rather than using what users are typing in to search engines, use keywords that people are using on Twitter. When it comes to conquest, the brands, models, and your location or nearby metros are your keywords.

Here’s How To Make It Happen:

  • Create a strategy: Use Twitter’s advanced search to search within a reasonable radius from your location to see what people are saying about your brand(s), model(s) and your competitors. Pick a few that are generating buzz. Add your location or nearby metros. This is your “hashtag strategy.”
  • Create conquest content about these makes and models on your blog, videos on YouTube, all of the above. For example, write blog posts or film short videos comparing your latest models to their other-brand counterparts. Compare latest features, MPG and price points. This is your conquest content.
  • Share this content on Twitter with a link back to your website, or a link to your YouTube channel (make sure your video descriptions are optimized and start with a link back to your website).
  • Include a hashtag or two in your tweet to help draw attention to your account and your content.

Twitter is an information hub, and for some of its 140 million members, it is a primary source during their ZMOT research. Take advantage of people who are researching their purchase by targeting not just your own brands, but similar competitor brands.

If your audience is on Twitter, show them that you’re there too by using hashtags for them to find you.

Infographic: The Power of Rich Snippets For Search

As Google continues to evolve its flagship search engine product, one of the most impressive innovations is the integration of rich snippets into search results.

Rich snippets enhance search results by adding special content into search listings. For example, I did  a Google search for “Freshpet Vital Complete Meals.” The first result on the page used rich snippets to show a picture of the product, calories per serving, and ingredients.

freshpet select vital

Results that utilize rich snippets generally increase click through rates because they are visually attractive and deliver vital information directly on the SERP page.

Selena Narayanasamy from BlueGlass Interactive recently posted this fantastic infographic that details everything you need to know about rich snippets and microformatting. Take a look and if you have any questions, feel free to reach out to me at steve.murphy@pcgmailer.com with any questions.


Guide to Rich Snippets by BlueGlass Interactive on SEOmoz
Visual Guide to Rich Snippets on SEOmoz created by BlueGlass Interactive.

PCG Announces New Organic Search Marketing Strategy

PCG Digital Marketing


“Latest Automotive SEO strategy package leverages search optimization, social relevance, and video marketing to capitalize on Google’s ever-changing ranking system.”

Eatontown, NJ – PCG Digital Marketing, a three-time DrivingSales.com award winning Automotive SEO and Search Engine Marketing (SEM) company, has announced it newest strategy for dealers who want to dominate their online marketplace with a package of relevant digital marketing services.

Leveraging the power of Search Engine Optimization, Social Media Engagement and Video Marketing, PCG Digital Marketing now enables dealers to capitalize on the powerful effects of all three with its newest package referred to as ‘SSV.’

The SSV Package addresses the recent changes Google has made in its search algorithm to combine the power of video and social networks with high quality optimized content.

This new digital marketing package is an evolution of their proven and award winning strategies that have stood the test of time and have helped dealers across the country have an unfair competitive advantage over their local competition.

PCG Adapts To A Changing Search Environment

Taking a hands-on and custom-tailored approach, the SSV package furthers PCG’s commitment to quality, not quantity, and aligns dealers one-on-one with their seasoned SEO strategists and digital marketing professionals. The latest strategy is also designed to not trigger concerns about “overtly” optimized website pages and content.

“Our work at PCG starts with a custom analysis of the local market” explains CEO Brian Pasch. “Every piece of content, every digital marketing campaign is tailored for each specific client. Google is no longer just rewarding websites that have keyword and linking strategies. Google is rewarding custom, relevant content and marketing strategies that adapt with Google’s constant changes. Dealers need original content and search strategies created and implemented by real people.”

PCG Digital Marketing is a DrivingSales Dealer Satisfaction Award winner taking home trophies in the top SEO and top SEM category for three years in a row. These awards are created to help dealers seek out the very best vendors in digital marketing and are voted on by the dealers themselves. They are also ranked in the Inc. 500 fastest growing private businesses list.

With Google constantly changing they way they display search results, evolving strategies, like the customized options provided by PCG Digital Marketing, is the best way to stay on top for the long run. “It takes people to integrate all of these changes and strategies, it can’t just happen with automated systems,” adds Pasch. “You need people to integrate the best strategies for video, social networking and content creation to improve search results. You need people who understand what Google is doing and how they are changing. ”

For more information on SSV, visit PCG Digital Marketing online at http://www.pcgdigitalmarketing.com/services/digital-marketing-seo/ or call Chief SEO Strategist Matthew O’Such at 732-450-8200 x3 for a one-on-one consultation.

About PCG Digital Marketing

PCG Digital Marketing is a full service digital marketing agency that serves growing businesses in all industry sectors. PCG is a leader in automotive marketing education and is nationally recognized as a leader in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as well as an award winning Internet training firm. Most recently, they were named to the Inc 500 Fastest Growing Private Companies list ranking #192 nationally and #7 in their home state of New Jersey.

For more information on their services, visit http://www.pcgdigitalmarketing.com

PCG Digital Marketing will be exhibiting at the 2012 Automotive Boot Camp, May 15-17th in Las Vegas.

 

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