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Perfecting the Lead Mix: the Key to Growing Sales in Your Dealership

Dealix presents “Perfecting the Lead Mix: the Key to Growing Sales in Your Dealership” webinar. During this session, a panel of automotive experts will discuss the value of consumer leads from three key sources – dealer websites, OEM websites, and independent Internet sites – and the role each plays in creating sales and growing market share for dealerships. Over the course of an hour, the panel will examine:

  • Value each lead type delivers to your dealership and what constitutes the ‘right’ mix
  • How to measure performance and ROI for each lead source
  • Lead handling tactics and best practices for optimal results
  • And much more!

 The session will be moderated by Kevin Hunt, Vice President of Sales at Dealix and will feature the following panelists:

  • David Kain, President of Kain Automotive, will focus on leads from OEM sites.
  • Brian Pasch, Owner of Pasch Consulting, will argue the merits of leads from the Dealer Sites.
  • Anna Zornosa, General Manager of Dealix – a Division of Cobalt – will advocate the contribution of leads from independent sites.

Join our live webinar on Monday, April 26th, 11am PST

Register Here

Monday, April 26th
11am PST / 1pm CST / 2pm EST

Event Summary

Topic: Dealix Presents: “Perfecting the Lead Mix: the Key to Growing Sales in Your Dealership ” Webinar
Date: Monday, April 26, 2010
Time: 11:00 am, PST
URL: https://intercall.webex.com/intercall/j.php?ED=137363072&RG=1&UID=0&RT=MiM0

Brian Pasch to Lead Webinar on Blogging and Social Networking

On May 7th I will be conducting a Webinar in conjunction with Dealers Edge that will be focused on using social networking and blogging tools to expand your Internet visibility. Specifically, I will walk attendees how to setup many powerful free blogging platforms to market their business.

Attendees will be able to follow me, step by step, so that they will have the platforms they will need for effective blogging. During the webinar we’ll setup a free WordPress, Blogger, Fast Company and Vox blog and then show you how to leverage your content on these platforms.

I will also show step by step how to add Facebook tags to your dealer website as well as how to leverage tools like Facebook and Twitter to better promote your name and brand. We will also demonstrate how to setup some free personal branding tools like Gather, Biznik, Spoke and Google Profiles.

This is a hands on demonstration which will deliver the goods to get you started on using content publishing to increase traffic and sales to your dealership. If you setup two computers, you could even setup your own free websites in real-time so that by the end of the webinar, you will be ready to roll.

If you’ve been waiting someone to show you how to get started with blogging and social networking, this webinar is for you. To regsiter online click on this link: http://budurl.com/webinarmay7

Car Dealer SEO Webinar A Success

The second in a series of six automotive marketing and automotive SEO webinars, held on April 2nd was a great success.  I want to thank everyone who attended the Dealers Edge webinar and emailed me positive feedback.  The next webinar to be held in May will cover using social marketing tools to promote your car dealership. 

This automotive Internet marketing webinar will include detailed discussions on using Facebook, Twitter, Vox and NING for promoting your brand.  WE will also touch on a few other promising strategies we are testing.

Webinar Trends

There were a few common threads that ran through the Q&A periods but one that stood out the most.  Most people did not know how to login to their automotive web platforms and update META descriptions and Page Titles.

Internal website marketing professionals who are responsible for the organic search marketing visibility of your dealers should know how to develop strong page tags and descriptions and then how to edit them.  If you are not sure, call your platform provider and ask.

One common trend was that many dealers had most of their page titles starting with the Dealership Name.  I strongly advise against this practice and I feel that it is a huge waste in very valuable SEO real estate.  Your page titles should start off with the strongest keyword messages that reflect the content of the page.

Need Assistance?

If you would like help updating the META tags and Page Titles on your dealership website, give us a call.  We can do these updates in a few hours of work and it will make a big difference in your organic search results in your PMA.

 

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