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Category Archive for: ‘automotive marketing’

  • Using Events to Drive Traffic Online and Offline

    By Mike Forgie Vintage automobiles have a unique aesthetic appeal and strong following. Go ahead and Google “vintage car shows” in your area. You will surely get results that cater completely to these blasts from the past. Now how does this help dealerships drive traffic …

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  • Google’s New Vision of a Socially SEO’d Search Results

    PCG has already reported on the power and importance of the Google +1 button. Needless to say Google has strongly emphasized the value of the + One button. However, many of you still do not have a Plus 1 button on your website. You need …

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  • Automotive Zero Moment Of Truth Study Open to 100 Dealers

    About the 1st Automotive ZMOT Study I’ve been profoundly impacted by a free book called “Winning the Zero Moment of Truth” by Jim Lecinski.  As a result of reading this book, I have created training materials, online workshops, and planning materials exclusively for car dealers …

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