News

PCG Digital Marketing will be exhibiting at the 8th Digital Dealer Conference in Orlando.

Brian Pasch, CEO of PCG Digital Marketing, will also be leading  a seminar on Automotive Internet Reputation Management on April 21, 2010 at 4:30 pm.  If you are on the fence about attending the Conference, get serious about your digital marketing success in 2010 and get yourself registered today.

AAN To Be Showcased at PCG Booth

PCG gave a sneak peek of their Automotive Advertising Network (AAN) at the 2010 National Automobile Dealers Association (NADA) Convention in Orlando which expands the opportunities for car dealers to advertise their cars for sale online.

The AAN consists of a network of car inventory advertising websites that target local car shoppers and the unique search phrases that they use to research new and used cars for sale.

The AAN will have over 300 websites to assist consumers in its network by the end of April 2010.  The sites will contain automotive buying news, tips, resources and local dealer inventory.

The AAN platform will be formerly launched at the 8^th Digital Dealer Conference in Orlando on April 20, 2010.

In addition to the network of over 300 websites dealers can leverage to advertise their cars, the AAN also includes PCG’s CarPort App™, a software application that allows cars dealers to post their cars on social media websites and popular blogs.  With CarPort App™ car dealers can leverage the search engine power of blogs to write about the cars they sell and include sample inventory in the blog post.

Dealers who don’t want to maintain a blog can subscribe to PCG’s digital marketing package which includes content development, blogging and social media services in a turnkey package.  The AAN and CarPort App™ give dealers the opportunity to create strong local online marketing campaigns internally or in partnership with PCG Digital Marketing.

CarPort Offers Wide Compatibility For Social Media and Blogs

CarPort App™ is compatible with popular blogging tools that include WordPress, Blogger, TypePad, NING, Squidoo and Vox.  PCG Digital Marketing also enhanced CarPort App™ to display car dealer inventory on a tab on a Facebook Fan Page and well as a NING social networking website.   The software application empowers car dealers with unlimited advertising possibilities for the cars that they stock or sell.

To view CarPort in action on a Facebook tab, check out these popular car dealers:

• Checkered Flag Facebook
• Marlboro Nissan Facebook
• West Herr Facebook

Brian Pasch, CEO of PCG Digital Marketing, commented on the AAN;  “Car dealers are looking for incremental sales and leads to supplement their current marketing strategies.  The Automotive Advertising Network leverages the power of consumer search and social media to present more opportunities for car shoppers to see their cars.  With free blogging tools and CarPort App™ combined, car dealers can create unlimited local advertising strategies that can appear on Google Page One for popular search phrases.”

Introductory Pricing

PCG Digital Marketing is offering car dealer’s special pricing for inaugural members of the AAN through June 1, 2010.   Early adopters will have strategic advantages for marketing in the local communities so according to PCG, “the early bird will get the worm”.

The AAN and CarPort App™ is being offered to car dealers for $495 a month and includes the custom setup of the dealer’s Facebook Fan Page inventory tab and training on how to create effect blog content with CarPort App™.

For more information on the Automotive Advertising Network and CarPort App™ contact PCG Digital Marketing at 732-450-8200.  Dealers can also read up on the technology at www.automotiveadvertisingnetwork.com and www.carportapp.com

PCG Digital Marketing (formerly PCG Digital Marketing) introduces an advanced automotive digital advertising strategy for car dealers looking to go viral with their live inventory feeds.  Car Port App™ connects any blog, social media site, or website to a dealer’s inventory of cars for sale.

PCG Digital Marketing will unveil the details on their new Automotive Advertising Network™ (AAN) and Car Port App™ publishing tools, for the first time at the NADA conference in Orlando.  The CarPort App™ will allow car dealers to publish a live listing of their cars for sale on popular sites like Facebook, WordPress, Blogger, NING, TypePad and other digital websites.

The dealer’s cars that are for sale will be advertised on a large network of websites included in PCG’s Automotive Advertising Network (AAN) as well as any blogs or social media websites owned by car dealers.  A click on any advertised car listing will take interested consumers to customized inventory pages on CarDealerSale.com or the dealer’s custom website.

According to Brian Pasch, CEO of PCG Digital Marketing, the Car Port App allows dealers to easily and organically advertise their inventory using their proven digital marketing and SEO expertise and can reduce their PPC costs as well. “This is a proprietary car listing technology that can be added to any social media or blog site,” explains Pasch.  “Car Port App gives dealers the freedom to place their inventory in front of consumers in any place they feel is brand enhancing.”

In addition to viral live inventory feeds, car dealer inventory will also be published on PCG Digital Marketing’s national car sales website, http://www.cardealersale.com , which will be free of distractions and competitor’s advertising, as well as hundreds of Regional PCG car sales website that make up the AAN. “Car Port App combined with the CarDealerSale.com’s landing page technology will produce high converting car dealer traffic and more first party car dealer leads,” says Pasch.

The PCG Digital Marketing is also co-sponsoring an Automotive Marketing Boot Camp on February 12^th in Orlando, one day prior to the official start of the 2010 NADA Convention.  The one day hands-on skills based training will include classes in social media, search engine optimization, video marketing, pay-per-click marketing and microsites.

Automotive professionals looking to enhance their 2010 digital marketing strategies and learn more about the Car Port App are encouraged to fly into Orlando a day early and attend the Boot Camp.  The event will be held at the Rosen Centre Hotel adjacent to the Convention hall.

Boot Camp classes will be lead by the industry’s leading experts in all categories, including Brian Pasch, JD Rucker, Eric Mayhew, Paul Rushing and Tim Jennings.  Pasch is also taking appointments from dealer professionals who want to meet with him to discuss digital marketing strategy development for 2010.

Complete information on the Automotive Marketing Boot Camp can be found online at: http://www.automotivemarketingbootcamp.com