News

The first round of speakers for the 9^th Digital Dealer Conference & Exposition has been released. The event, scheduled for October 12 to 14, 2010, at the Mirage in Las Vegas will feature sessions, roundtables and a vendor exposition for dealership managers and directors who are interested in learning more about doing business on the Internet.

Seven automobile dealership managers have been included in the first round of speakers:

• Broderick Alley, Internet Sales Director, Diehl Auto Group, on building an Internet department with a limited budget
• Todd Crossley, General Manager, Gary Crossley Ford, on how Crossley Ford became the #1 dealer in Kansas City
• Chris Fousek, e-commerce director for the Village Automotive Group in Massachusetts, on using business intelligence to sell more vehicles
• Tim Jennings, Tom Sparks Auto with YouTube video walk-around essentials
• Jim Flint, corporate director of Interactive Sales and Marketing for the John Eagle Dealerships, on building a team and processes so you can set up your own internet department
• Kevin Frye, e-commerce director, Jeff Wyler Automotive Family with real life dealership examples to become leaner and meaner in the market to drive money to the bottom line 
• Shaun Kniffin, Director of Internet Sales and eBusiness Development for the Germain Motor Company on migrating from having an Internet department to becoming an Internet group

All dealership personnel presenting at the 9^th Digital Dealer Conference & Exposition will focus their presentations on real world examples from their experience at the dealership and include new insights and practices that session attendees can take home and implement immediately.

Additional speakers will be announced in the coming weeks.

The 9^th Digital Dealer Conference & Exposition is the ideal learning and networking venue for general managers, dealer principals, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. More than 550 dealership attendees are expected at the fall event along with as many as 90 exhibitors and sponsors. For more information about the 9^th Digital Dealer Conference & Exposition, go to www.digitaldealerconference.com or contact Susan Tyson at styson@dealer-communications.com, 312 558-1799.

The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print Dealer magazine, and online editions of Dealer, Digital Dealer and Dealer Fixed Operations magazines. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.

PCG Team in Orlando Gets Ready To Head Back to New Jersey

The 9th Digital Dealer Conference will be held in Las Vegas from October 12-14 th at the Mirage Hotel.. For more information on the conference visit: http://www.digitaldealerconference.com which is the official website for the event.

As we just closed out the 8th Digital Dealer Conference in Orlando, I was reminded once again how important it is for growing car dealers to send their staff to the conference.

The Digital Dealer experience is unlike anything else and the combination of seminars and the very best vendors make the event a must attend educational experience.

From a survey conducted by PCG Digital Marketing, over 35 % of dealers surveyed had no budget allocated to send their staff to conferences Like the upcoming 9th Digital Dealer Conference.  It blows me away that this is the case and that General Managers and Internet Sales Mangers have to beg to attend which will only benefit the dealership 10x.

Are you looking for information on the latest Digital Dealer Conference? Take a moment to watch this video which presents the dates and opportunity for dealers to attend the Automotive Marketing Boot Camp as well as the 10th Digital Dealer Conference in Orlando, April 2011.

At the 9th Digital Dealer Conference in Las Vegas, PCG will announce the winners of the 2010 Automotive Search Marketing Architecture (ASMA) awards. Automotive website vendors will need to submit their completed applications and website examples to PCG by August 15, 2010.

The Conference will run from October 12-14 th at the Mirage Hotel.

Vendors who want to participate in the awards program should contact Carrie Valentine on May 1st for applications.  Vendors can contact Carrie by calling 732-450-8200.

This year PCG has improved the ASMA application process with additional data that will help make the ASMA report even more relevant for car dealers who are shopping for a website advertising platform.

In the 2010 ASMA questionnaire, additional information regarding mobile applications and geo-targeting search marketing features will be required for all applicants.

2010 ASMA Awards

The 2010 ASMA Awards will be presented at the 9th Digital Dealer Conference by Brian Pasch, CEO of PCG Digital Marketing.  To view a list of the 2009 ASMA winners, visit: http://www.asmaawards.org

Automotive Advertising Network Announced at the 8th Digital Dealer Conference

At the 8th Digital Dealer Conference, Brian Pasch, Sean Wolfington, David Boice and Ananth Godavari unveiled their partnership and new organization that is behind the Automotive Advertising Network (AAN).  The AAN is a new strategy for car dealers to advertising their cars for sale.

The AAN was warmly received at a VIP reception at the Digital Dealer Conference that includes auto industry digital marketing pioneers as well as the next generation of digital marketing leaders. The Automotive Advertising Network is now accepting membership applications.

For a modest monthly membership fee, member dealers get unlimited leads for the cars that they sell. Dealers can also utilize the AAN press release publishing network and social media tools for Facebook, WordPress and other popular platforms.

Watch The Video

For additional information on dealer membership visit: www.automotiveadvertisingnetwork.com