News

PCG Digital Marketing, New Jersey’s fastest growing Internet Marketing agency, is excited to announce the finalization of the company’s move into their expanded corporate headquarters.  Their new Eatontown office is nearly triple the size of the company’s modest office space formerly occupied in Rumson, NJ.

To celebrate the company’s success and the completion of their new headquarters, PCG is holding an open house celebration party for clients, friends, family and staff.

The event details are as follows:

Where: PCG Digital Marketing headquarters; 446 Route 35 South Building C, Eatontown, NJ 07724

When: January 14, 2012 at 6:00pm

Brian Pasch, CEO of PCG Digital Marketing issued a public invitation on YouTube:

Guests of the event can meet the PCG team and hear about exciting developments in the future of digital marketing.  Drinks and hors d’oeuvres will be served.

To confirm attendance, please call Carrie Hemphill at 732-450-8200 ext 2.

If you are collecting American Express points for your summer vacation and already advertise on Facebook, you might as well get 3X the points until April 22, 2012.

Today I received an email from Amex outlining the Facebook 3x Advertising promotion which you can read below or visit their website page.

Many dealers are testing Facebook advertising so if you have been having success with Facebook, take a minute to share your results with the DrivingSales Community.

Brian

Brian Pasch, CEO
PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences
Brian Pasch

Will 2012 be the year that dealers start to get serious about understanding the data and analytics behind their website and consumer shopping behavior?  I think the momentum is building on many fronts.

As I travel the country consulting with dealers, it is clear they are looking to develop a more accurate ROI for all their traditional and digital investments.   Dealers want to see which investments are influencing conversion during the Zero Moment of Truth.

Running a dealership by gut feelings are no longer working to increase market share and profits.  The tools are now available to get a much clearer picture on consumer behavior, so my question is: “Are you ready to take your marketing strategy to the next level?”

New Tools To Help Dealers

In 2011 I wrote about the advances that Google Analytics have made and how Google is bringing innovation to business intelligence tools.  I have also highlighted the technology and innovation from Dataium which is giving the automotive industry a new way of looking at car shopping behaviors.

Related to this trend will be advances in Automotive CRM platforms that will infuse business process with consumer shopping data and website behavior to create better sales and communication processes.

Look out for some products that will be introduced at the 2012 NADA Convention and the 2012 Digital Marketing Strategies Conference.

Google Analytics Webinars and Multi Channel Sales Funnels

To help dealers move toward a deeper understanding of their own website analytics and what that data can say about their marketing investments, I am sponsoring a new webinar series.

The first three webinars will focus on Google Multi Channel Sales Funnels which is a new feature in Google Analytics.  The first webinar is scheduled for February 13, 2012 and space is limited.

Take a minute to watch this summary of Google Analytics and Multi Channel Sales Funnels:

Join The Webinar Series

The Google Analytics webinars will start on February 13, 2012 and registration will be limited.  Here are the steps to get into the free webinar series:

1. To join you must first have permission to login and setup Google Analytics from your dealership.
2. Then go to www.AutomotiveSEOStudy.com and join the community.
3. Once your membership has been accepted, complete your user profile with a photo.
4. Join the Multi Channel Sales Funnels Group, by clicking on this link.
5. Mark your calendars for the three webinar dates.
6. You will receive a link the day before each webinar to register and join the session.

The Automotive SEO Community website will be a support system for members who participate in the webinars.  The website community also has a wealth of data and information from previous webinars and training programs that we have offered on Search Engine Optimization (SEO).

Please pass the word while registration is open.  Dealers participating in the webinars must have access to Google Analytics.

Brian Pasch, CEO
PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences
Brian Pasch