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I’m very excited about the upcoming 8th Digital Dealer Conference in Orlando on April 20-22, 2010 but I am already looking forward to the 9th Digital Dealer Conference in Las Vegas this fall.  PCG will be exhibiting at the show and will be strategizing how to keep dealers in the convention hall with all the distractions that Las Vegas can offer.

As soon as the dates for the 9th Digital Dealer Conference are announced, we will update this blog post.

9th Digital Dealer Conference

At the 9th Digital Dealer Conference in Las Vegas, PCG will announce the winners of the 2010 Automotive Search Marketing Architecture (ASMA) awards. Automotive website vendors will need to submit their completed applications and website examples to PCG by August 15, 2010. 

Vendors who want to particpate in the awards program should contact Carrie Valentine on June 1st for applications.

This year PCG has improved the ASMA application process with additional data that will help make the ASMA report even more relevant for car dealers who are shopping for a website advertisng platform. 

In the 2010 ASMA questionnaire, additional information regarding mobile applications and geo-targeting search marketing features will be required for all applicants.

2010 ASMA Awards

The 2010 ASMA Awards will be presented at the 9th Digital Dealer Conference by Brian Pasch, CEO of PCG Digital Marketing.  To view a list of the 2009 ASMA winners, visit: http://www.asmaawards.org

PCG Digital Marketing welcomes Rydell Chevrolet in Waterloo to their family of growing automotive dealerships.  The Iowa Chevy dealership has contracted PCG Digital Marketing to handle their online marketing initiatives which will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter.

As part of their new strategic digital marketing strategy, the Waterloo Chevrolet dealer will receive the most advanced digital marketing strategies developed by PCG.   Enhancing Rydell’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and inclusion in the Automotive Advertising Network (AAN).

 Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, and more.   To kick-start their new marketing effort, an additional website, with SEO enhanced capabilities, has been created for Rydell.  The new website can be seen at http://www.iowa-chevrolet.com . 

As part of their inclusion in the AAN, Rydell’s live inventory feeds and optimized content will be added to the regional and national advertising websites in the AAN that are targeting Iowa Chevy buyers. Video and photo optimization of Chevrolet cars for sale in Iowa will also be handled by PCG Digital Marketing.

The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales. 

 The Automotive Advertising Network includes the CarPort App™, which enables “live” selectable inventory to be added to a dealer’s social media portals. Every visit to the page refreshes the dealer’s inventory with the newest information being displayed in their inventory feed.  Dealers using PCG’s CarPort App™ also have the added benefit of leveraged advertising on the National car sales website, http://www.cardealersale.com

To learn more about Rydell Chevrolet, please visit http://www.iowa-chevrolet.com/new/

About The Pasch Consulting Group

The Pasch Consulting Group provides comprehensive Internet Marketing and SEO strategies to car dealers across the United States and Canada.  For additional information on their services and marketing packages, visit http://www.pcgdigitalmarketing.com or http://www.dealer-seo.com

PCG Digital Marketing will be exhibiting at the 8th Digital Dealer Conference in Orlando.

Brian Pasch, CEO of PCG Digital Marketing, will also be leading  a seminar on Automotive Internet Reputation Management on April 21, 2010 at 4:30 pm.  If you are on the fence about attending the Conference, get serious about your digital marketing success in 2010 and get yourself registered today.

AAN To Be Showcased at PCG Booth

PCG gave a sneak peek of their Automotive Advertising Network (AAN) at the 2010 National Automobile Dealers Association (NADA) Convention in Orlando which expands the opportunities for car dealers to advertise their cars for sale online.

The AAN consists of a network of car inventory advertising websites that target local car shoppers and the unique search phrases that they use to research new and used cars for sale.

The AAN will have over 300 websites to assist consumers in its network by the end of April 2010.  The sites will contain automotive buying news, tips, resources and local dealer inventory.

The AAN platform will be formerly launched at the 8^th Digital Dealer Conference in Orlando on April 20, 2010.

In addition to the network of over 300 websites dealers can leverage to advertise their cars, the AAN also includes PCG’s CarPort App™, a software application that allows cars dealers to post their cars on social media websites and popular blogs.  With CarPort App™ car dealers can leverage the search engine power of blogs to write about the cars they sell and include sample inventory in the blog post.

Dealers who don’t want to maintain a blog can subscribe to PCG’s digital marketing package which includes content development, blogging and social media services in a turnkey package.  The AAN and CarPort App™ give dealers the opportunity to create strong local online marketing campaigns internally or in partnership with PCG Digital Marketing.

CarPort Offers Wide Compatibility For Social Media and Blogs

CarPort App™ is compatible with popular blogging tools that include WordPress, Blogger, TypePad, NING, Squidoo and Vox.  PCG Digital Marketing also enhanced CarPort App™ to display car dealer inventory on a tab on a Facebook Fan Page and well as a NING social networking website.   The software application empowers car dealers with unlimited advertising possibilities for the cars that they stock or sell.

To view CarPort in action on a Facebook tab, check out these popular car dealers:

• Checkered Flag Facebook
• Marlboro Nissan Facebook
• West Herr Facebook

Brian Pasch, CEO of PCG Digital Marketing, commented on the AAN;  “Car dealers are looking for incremental sales and leads to supplement their current marketing strategies.  The Automotive Advertising Network leverages the power of consumer search and social media to present more opportunities for car shoppers to see their cars.  With free blogging tools and CarPort App™ combined, car dealers can create unlimited local advertising strategies that can appear on Google Page One for popular search phrases.”

Introductory Pricing

PCG Digital Marketing is offering car dealer’s special pricing for inaugural members of the AAN through June 1, 2010.   Early adopters will have strategic advantages for marketing in the local communities so according to PCG, “the early bird will get the worm”.

The AAN and CarPort App™ is being offered to car dealers for $495 a month and includes the custom setup of the dealer’s Facebook Fan Page inventory tab and training on how to create effect blog content with CarPort App™.

For more information on the Automotive Advertising Network and CarPort App™ contact PCG Digital Marketing at 732-450-8200.  Dealers can also read up on the technology at www.automotiveadvertisingnetwork.com and www.carportapp.com