Used Car SEO Case Study

We had the opportunity to build a multi-brand used car website in Kentucky for the Quantrell Auto Group.

If you live in Kentucky and would like the finest in customer service for Cadillac, Saab, or Volvo cars, you should visit the Quantrell Auto Group.

Internet Marketing for Quantrell Auto Group

Quantrell Auto Group wanted a greater presence for used cars on the Internet. On this project we came up with a design that enabled each dealership brand to have its own identity on the web while still being part of the Quantrell Auto Group wrapper.

They had a domain called www.quantrellautogroup.com so we purchase four additional domains:

• www.usedsaabky.com
• www.usedsaturnky.com
• www.usedvolvoky.com
• www.usedcadillacky.com

We designed a website “wrapper” that would also consumers to shop all four brands easily.  Each dealership however had their inventory of new cars on their own domain.  The used cars will combined to be shown on the auto group domain.

Tracking Organic Search Results

The website went live in January 2009 and we are tracking the progress.  Early indicators are very good and the site should continue to improve.  Here are a few search phrases that places the new website and/or our Internet PR on Google Page One:

Used Car Sales are Hot

If you are stuck in a car dealer platform that does not have optimized web pages for Google search, give us a call about adding an SEO compliant website to your marketing assets.  If you are part of a larger dealer group, the more used cars you can combine on your microsite the better.

Future Goals – Not Just Used Car Searches

In the coming months we hope to add additional search phrases that do not include the word “used” so that the website can draw new car leads. Here are some of our short term marketing goals for the four new URL’s:

• Cadillac Dealer Kentucky
• Saturn Dealer Kentucky
• Saab Dealer Kentucky
• Volvo Dealer Kentucky
• Volvo Car Dealer KY
• Saab Car Dealer KY
• Cadillac Car Dealer KY
• Saturn Car Dealer KY