Nissan SEO Case Study

Marlboro Nissan hired us to manage their SEO campaigns for the Nissan dealer located in Massachusetts. We have since created a number of websites to target specific online goals for marketing.

One area was used car sales and so we created a website with live inventory at www.usednissancars.net.  The goal was to target the increased interest in used car sales in Massachusetts and throughout New England.

In the end it is all about leads and the dealership is happy with the added traffic, calls and lead flow. Here are some examples of search phrases that place their PCG used car microsite and our Internet PR on Google Page One:

Nissan Car Sales in Massachusetts

This is what Timothy Martel, Internet Director had to say about our work:

“In this economic time, we must reevaluate the way we do business. One of the ways to sure up our financial stability is to eliminate long term contracts and leasing things at a high value when we can own them for a lower cost. This holds true in the online marketing space as well as our traditional expenses.

The days of thousands of dollars a month for “maintenance” from our web providers must come to an end. As dealers we can no longer afford to just sign up when someone says, “web” or “future of the internet”. There is plenty of snake oil out there and more often than not we find empty promises and a failure to deliver results.

Many vendor’s would consider me to be difficult, perhaps even unfair with the expectations and results I demand. To say that I hold people to a very high standard is an understatement.

Brian Pasch is the first business partner to ever meet and even exceed my expectations. His work ethic is unmatchable. While results in the world of SEO are typically measured in months, I have found PCG’s results to begin in a matter of days. Finally someone comes to the table with results and accountability.

The permanent solution for our future online business model is and will continue to be PCG.”

Next Steps

Our next steps is to optimize the website for more Boston searches.  Some of our target phrases include:

• Boston Nissan Dealer
• Boston Nissan Used Cars
• Used Nissan Altima Boston
• Used Nissan Sentra Boston